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20IT511 UI & UX DESIGN

Unit - 1
Foundations of Design
UI vs UX Design- Core Stages of Design Thinking –
Divergent and Convergent Thinking – Brain storming and
Game Storming – Observational Empathy
What is user interface (UI)?
• The user interface (UI) is the point of human-computer
interaction and communication in a device. This can include
display screens, keyboards, a mouse and the appearance of a
desktop. It is also the way through which a user interacts with
an application or a website.
• The growing dependence of many businesses on web
applications and mobile applications has led many companies to
place increased priority on UI in an effort to improve the user's
overall experience.
Types of user interfaces

• The various types of user interfaces include:

graphical user interface (GUI)

 command line interface (CLI)

 menu-driven user interface

 touch user interface

 voice user interface (VUI)

 form-based user interface

 natural language user interface


Examples of user interfaces
Some examples of user interfaces include:
 computer mouse
 remote control
 virtual reality
 ATMs
 speedometer
 the old iPod click wheel
What is User Experience (UX) Design?
• User experience (UX) design is the process design teams use to create
products that provide meaningful and relevant experiences to users. UX
design involves the design of the entire process of acquiring and
integrating the product, including aspects of branding, design, usability and
function.
• Designing an experience includes not only making the software easy to use
but also designing the other experiences related to the product, for
example, the marketing campaign, the packaging and after-sales support.
Most importantly, UX design is concerned with delivering solutions that
address pain points and needs.
Design thinking is an iterative and non-linear
process that contains five phases:
1.Empathize, 2. Define, 3. Ideate, 4. Prototype and
5. Test.
• Stage 1: Empathize—Research Your Users' Needs
Stage 2: Define—State Your Users' Needs and
Problems
Stage 3: Ideate—Challenge Assumptions and Create
Ideas
Stage 4: Prototype—Start to Create Solutions
Stage 5: Test—Try Your Solutions Out
What is divergence?
Divergence is the process of exploring and generating a wide range of ideas
and possibilities without any judgment or criticism. Divergent thinking
allows designers to expand the possibilities and consider different
perspectives, angles, and dimensions of the problem.

What is convergence?
Convergent thinking refers to the process of selecting, evaluating, and
refining the most promising ideas from the divergent phase. It involves
narrowing down and refining possibilities by selecting the best ideas and
combining them to create a coherent and effective solution.

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