CSR INITIATIVES OF TATA STEEL LIMITED

Presented By Group 3: Astha Bishnoi Diksha Uniyal Nirankar Royal Swimmi Alasaka

INTRODUCTION TATA STEEL

Established in 1907 as Greenfield project in Eastern India Amongst the top ten steel producers in the world Fortune 500 company First integrated steel plant in asia; World s 2nd most geographically diversified steel producer Fortune 500 company Located primarily in Jamshedpur, 42,000 employee strength Presence in over 50 countries with manufacturing units in 26 units

COMPANY VISION AND MISSION

VISION We aspire to be the global steel industry benchmark for Value Creation and Corporate Citizenship. MISSION Tata Steel recognizes that while honesty and integrity are the essential ingredients of a strong and stable enterprise, profitability provides the main spark for economic activity. Overall, the Company seeks to scale the heights of excellence in all that it does in an atmosphere free from fear, and thereby reaffirms its faith in democratic values.

PRODUCTS
PRODUCTS Tata Steel s Jamshedpur Works Tata Steelium Tata Shaktee Tata Tiscon Tata Bearings Tata Agrico Tata Wiron Tata Pipes Tata Structura Steel Junction Corus Strip products, long products and distribution & Building Systems Division NatSteel Group construction grade steel such as rebars, cut-and-bend cages, PC wires and PC strands Hand tools and implements Galvanised wire products Pipes for construction Contemporary construction material Service Brand Cold Rolled Steel Galvanised Corrugated Sheets Re-bars DESCRIPTION

AWARDS & CERTIFICATIONS

Deming Application Prize, 2008 for excellence in Total Quality Management World Steel Dynamics ranked Tata Steel as World s best Steel Maker, 2006 Conferred Prime Minister of India s Trophy for best Integrated Steel Plant five times Asia s Most Admired Knowledge Enterprise award five times in 2003, 2004, 2006, 2007 & 2008 Safety and Health Excellence Recognition Award 2010 by the World Steel Association

CONTD:
The Rashtriya Khel Protsahan Puruskar for the second consecutive year. The Business world-FICCI-SEDF Corporate Social Responsibility Award 2009 The CSR Excellence Award 2010 by ASSOCHAM, National CSR Committee and CSR Organizing Committee Social accountability 8000 certification by social accountability international(SAI) Corporate social responsibility in public health award by USIBC ISO-4001 certification

CORPORATE SOCIAL RESPONSIBILITY POLICY

Tata Steel believes that the primary purpose of the business is to improve the quality of people's life. Tata Steel will volunteer its resources to the extent it can reasonably afford, to sustain and improve healthy and prosperous environment and to improve the quality of life of the people of the area in which it operates. - CSR Policy, 2003

STAKEHOLDERS

STAKES
Stock price Overall performance and its implication on market capitalization Information sharing Professional growth Personal growth Safety Value creating and long term partnerships Product quality Product functionality Cost of products Job Opportunities Environment Compliance

Shareholders

Employees

Suppliers

Customers

Community Regulators

CSR INITIATIVES
First to establish labor welfare practices In 1912, Sidney and Beatrice Webb, the Founders of the London School of Economics prepared Memorandum of Health for the Steel City Instituted eight-hour workday in 1912, free medical aid in 1915, a welfare department in 1917, leave with pay, workers provident fund in 1920 and Maternity Benefits for ladies in 1928 Stimulated entrepreneurship and economic development in the steel city to tackle unemployment

DEPARTMENTS AND SOCIETIES ESTABLISHED BY TATA STEEL

1951

Family Welfare Community Development and Social Welfare Tribal and Harijan Welfare Cell Tata Steel Rural Development Society (TSRDS) Environmental Management Tribal Culture Society Tata Steel Family Initiatives Foundation

1958

1974

1979

1986

1990

1998

INCOME GENERATION FOR TRIBES

Increasing the agricultural productivity in the rural areas through assured irrigation Belief that tribes know best for themselves, has assisted in the formation of many Self-Help Groups (SHGs) Provides training, networking and assistance in marketing and vocational training in areas like computer operation, shorthand, typing, motor driving etc. TSRDS & TCS are both instrumental in providing sustainable livelihood Company covers over 800 villages under its social responsiveness initiatives

ENVIRONMENT
First company in the country to be conferred ISO14001 Certification Collieries and mines which support the Save Forests campaign Planted 1.5 million surviving trees as a part of the Green Millennium campaign Tata Steel was awarded the coveted The Energy & Resources Institute (TERI) Award for Corporate Social Responsibility (CSR) 2002-03 the Climate Task Force (CCTF) also laid down a continued plan of investing in breakthrough technologies to reduce the carbon footprint by at least 20% in the next ten years

CONTD:
Social accountability 8000 certification by social accountability international(SAI) Corporate social responsibility in public health award by USIBC ISO-4001 certification

LOCAL EDUCATION
Promotes education of children and youth at various stages of their career development Coaches students for entrance into administrative, technical and the public services. Extending the Tata Business Excellence Model to create an Education Excellence Model. It has instituted the Dr. J. J. Irani Education Excellence Award to encourage all schools to serve children better. This includes a cash prize for the school.

CONTD:
It also assists the Xavier Labour Relations Institute (XLRI), a premier management institute in Jamshedpur. Jamshedpur School of Art Camp school-To help underprivileged girl children enter the mainstream of learning a camp school programme

TRIBAL EDUCATION
Launched educational programs to involve tribes in the economic development Bears the entire expense of two tribal students who secure admissions for management education at the Tata Institute of Social Sciences. Xavier Institute for Tribal Education (XITE) in an endeavour to assist less privileged tribal students improve their quality of life. Financial support worth Rs 25 lacs to more than 493 meritorious tribal students each year since 2004.

CONTD:
Balwadis for infants and toddlers. Project Sahyog-helps tribal students to develop self-esteem and plan their future. Fifty matriculate students identified every year for coaching that prepares them for higher studies

PRESERVATION OF TRIBAL CULTURE

Tribal Culture Centre (TCC)-showcases the tribal legacy of four major and five minor tribes of Jharkhand and Orissa Santhali Language Laboratory Revived the now almost forgotten 'Kati' - a game ADIM DASTOOR-3 day festival Lecture demonstration sessions on tribal heritage, exhibitions on historical advent of tribal movements, various forms of tribal dance and music and their relevance

HEALTH BENEFITS
Lifeline express-hospital on wheels 850 bed general hospital in Jamshedpur for employees and as well as other citizens Jamshedpur Blood bank HIV/AIDS awareness programs since the 1990 s,Preventing Parent to child transmission programs Sneh kandra Family planning and welfare programs

FAMILY WELFARE PROGRAM

Tata steel family incentives foundation(TSFIF) 1. Promotes family planning and reproductive health services in Jamshedpur 2. Covers almost 1000000 people Mother and infant survival programme population Operation Muskan for cleft lips and palates YARS-Youth and adolescent reproductive services WATSAN-water and sanitation free health checkups for women at Surya Clinics

CSR STRATEGY AND BUSINESS

CSR INITIATIVES ISO-14001 SA 8000 certification HIV/AIDS awareness Free medical aid Maternity benefits Sahyog, Xavier Institute of Tribal Education Tribal Culture Centre Self help groups Lifeline Express, general hospital Family welfare programs STAKEHOLDER AFFECTED Community, Regulators Employees All stakeholders Employees

Community

CONTD:
Multi-stakeholder approach Human development Participative model Meaningful and regular stakeholder dialogue to anticipate changes Has made Tata Steel a stronger brand Boosts the employee morale Customer loyalty

CONCLUSION
CSR is being looked as a unique selling proposition CSR can play decisive role in building customer loyalty based on distinctive ethical value Tata Steel is constantly establishing global benchmarks for CSR, the Tata group has adopted social responsibility as one of its integral values and the group has made efforts to link it with group s overall strategy.

THANK YOU!!!!!