What are the different levels of market segmentation_Rukmi Sarmah
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There are different levels of market segmentation including mass marketing which targets many consumers through mass production and distribution, segmented marketing which targets specific groups like Maruti800 for the middle class and Swift for the upper middle class, niche marketing which targets exclusive products for small numbers of consumers, and micro marketing which targets very specific and exclusive products for even smaller groups like designer clothes by Manish Malhotra for Bollywood celebrities.
What are the different levels of market segmentation_Rukmi Sarmah
- 1. What are the different levels of market segmentation?
- 2. Mass marketing Many consumers…. Mass production Mass distribution…
- 4. Maruti800 for the middle class… Swift desire for upper middle class
- 5. Niche marketing (few exclusive products for small number of consumers)
- 7. Exclusive designer clothes by Manish Malhotra for Bollywoodcelebrities
- 8. By Rukmi Sarmah NIT SILCHAR During an internship under Prof. Sameer Mathur, IIM Lucknow