Branding within your UX: The secret to creating loyal customers by Bill Beard at #AgileIndia2019
Why do certain products create passionate users while others struggle to gain traction? Is it Design? Usability? Simplicity? No. It’s branding. In today’s crowded marketplace, making a product that works--or even works well--is no longer good enough. In this talk, we’ll discuss the basics of branding and how branding works in conjunction with your User Experience to establish an emotional connection with your users so you can turn them into loyal customers and brand ambassadors. This talk is for anyone involved or interested in UX, at any experience level, including creative directors, designers, writers, executives, and product managers. This talk will cover the role of emotion within the decision-making process and how influencing a user’s emotions during a product experience translates to brand loyalty. I’ll explain the fundamentals and purpose behind branding, why it has changed, and why we need to focus on it more when designing experiences. More details: https://confengine.com/agile-india-2019/proposal/8642/branding-within-your-ux-the-secret-to-creating-loyal-customers Conference link: https://2019.agileindia.org
Branding within your UX: The secret to creating loyal customers by Bill Beard at #AgileIndia2019
- 1. BRANDING within your UXHow to craft experiences that create loyal customers Bill Beard Beard Branding @writebeard
- 2. ?
- 4. 4
- 5. 5
- 6. MakE the world a better place PoliticsCharityFAITH
- 8. 8
- 9. 9
- 10. 10
- 13. 13
- 14. 14 MY SETUP MAY NOT BE TYPICAL…
- 15. 15 BranD: How someone feels about you
- 16. 16 “People will forget what you said. People will forget what you did. But they’ll never forget HOW YOU MADE THEM FEEL.” -Maya Angelou
- 17. create an emotional association And THROUGH repeated interaction turn it into an emotional attachment THIS IS BRANDING It is a process
- 18. 18 + =:)
- 19. HOW?
- 21. Branding within your ux your product INTERNAL
- 22. #UX
- 23. FEATURES CAN BE DIFFERENTIATORS UNTIL THEY’RE NOT
- 24. 24 YOUR Ad On Instagram Landing Page On your domain SIGN UP PROCESS Product Experience Confirmation email reactivation Email M a r k e t i n G P R O D U C T
- 28. BRAND focus:A single UNIQUE sentiment everyone can understand “When I use {product}, I feel _______.” empowered LOVED TOUGH GEEKY SMARTERIn-the-know SPECIAL ENTERTAINEDUNDERSTOOD Quick BEAUTIFUL Calm Handsome
- 29. 29 When I use MailchimP, I FEEL LIKE I’M HAVing GOOFY FUN WHILE I SPAM EVERYONE
- 31. 31
- 32. When I use Nike, I FEEL Encouraged When I use Under Armour, I FEEL TOUGH “JUST DO IT” “We must protect this house”
- 34. CRAFT Experiences that create A unique Emotional association and THROUGH REPEATED INTERACTION build it into AN Emotional attachment. That’s how we CULTIVATE Loyal CUSTOMERS. @writebeard