I do believe: the best solutions are always cross-disciplined. And I am lucky enough, as curiosity and hunger for new experience is the integral part of my true nature.
I've started my career on the client side and have been Marketing Director of the start-up. Then I worked as planner at multiple ATL creative agencies. Then I lead strategy at Digital creative agency. Now I lead TTL planning processes and orchestrate connection points from different disciplines (ATL, BTL, Digital, etc.), forcing to develop truly integrated solutions for our clients. And share my experience at British Higher School of Art and Design