Aditi Technologies B2B Social Media Case Study by AliveNow Inc. How Aditi deployed social media networking sites to achieve their objectives.
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Aditi Technologies B2B Social Media Case Study
1. Case Study: Aditi Technologies On Social Media
How AliveNow helped a leading B2B organization
embrace and leverage social media.
2. Objectives of brand Aditi
• The objective was to showcase the work culture at Aditi and reach out
to new talent in the market using social media platforms. Also to
establish Aditi Technologies as a thought leader in it’s field of cloud
enterprise social and big data.
• We had to position Aditi for what they believed in, a cool and a geeky
place to work.
• The challenge was how to showcase a strong technology based B2B
company like Aditi as a cool place to work at.
• Spread the word about Aditi Technologies being a leader in Cloud
Computing Solutions.
• Share achievements of Aditi Employees and the various success
stories of the company.
3. Strategy on Social Media
• We chose to take the Aditi Technologies brand live on 3 prominent
social platforms: Facebook, Slideshare and Blog.
• On Facebook, we built applications which would help us reach our
goal of positioning Aditi as a cool place to work and get new talent
into Aditi Technologies.
• On the blog, we shared articles on Cloud Computing, Enterprise Social,
Big Data and more, we designed the blog and made it social media
and search friendly.
• On Slideshare we shared the presentations from Aditi Technologies that
discussed the brand, their work, etc.
4. Aditi Technologies - Facebook Page
Engaging Content:
We made regular updates on the Facebook page, keeping the page
active, shared articles from the Aditi Blog and Slideshare channel.
Facebook Applications:
Built unique applications on Facebook, which would showcase the work
culture and attract new talent.
We built various apps on Facebook like the Welcome application, Careers
Application, LEAD application and Culture at Aditi Application. You will
see this more in detail in the following slides.
Targeted Facebook Ads:
We also executed highly targeted Facebook Ads which helped acquiring
new and relevant fans on Aditi Technologies Facebook page.
5. Welcome Application - Facebook
We created a Welcome
application, here we talked
about Who, How and What
Aditi was all about.
We also integrated a Video
on the Application, which
goes on over how new
employees at Aditi
Technologies are
welcomed.
When ever a new Fan came
on the Aditi Facebook
page, the landed on the
Welcome Application.
6. Lead Application - Facebook
LEAD - Learning,
Engagement &
Development is an Aditi
initiative where Aditi
Employees share their
domain expertise with their
colleagues.
It is Open Training platform
from Aditi Technologies.
We wanted to share this
expertise and knowledge
with Facebook Fans.
7. Lead Application - Facebook
We embedded
presentations from training
modules in a slideshow
format and shared the
same on the application.
We also shared details of
upcoming LEAD events
and the topics which
would be discussed. The
users also had the ability to
view various slideshows.
Check the application here:
https://www.facebook.com/AditiTechnologies/app_184770048288790
8. Work Culture at Aditi - Facebook
This was one of the cooler
applications we build, where a
really nice e-book which can be
flipped as a physical book was
embedded in a Facebook app.
The objective was to showcase the
Work Culture at Aditi Technologies.
The users had the ability to expand
the e-book to full size and go
through the entire process starting
from how we hire, train, first day of
work, a typical Saturday, etc.
Check the application here:
https://www.facebook.com/AditiTechnologies/app_185665674865924
9. Careers Application - Facebook
We created a comprehensive
Careers application on
Facebook for Aditi
Technologies.
A candidate can apply for a
job in Aditi right from Facebook
in a hassle-free way, and we
had many such candidates
applying through this
application.
Some of the features that we
had were: The user had the
ability to choose the job by
function, location of the job
and apply for the job right from
Facebook by uploading his
Resume.
10. Careers Application - Facebook
All the current openings at
Aditi Technologies were listed
on the application with the
description and other
information.
The best part was the backend
of the application where the
HR manager has the ability to
Add a new position or
delete/edit an existing one,
and this would update in real
time on the Facebook
application.
Check the application here:
https://www.facebook.com/AditiTechnologies/app_142825142495663
11. Slideshare Channel - Aditi Technologies
Besides launching Aditi’s Slideshare channel, we also kept updating it on a
regular basis with related content from Aditi Technologies.
12. Slideshare Channel - Aditi Technologies
We created the Slideshare
channel and populated it with
presentations and videos. We
made the Slideshare channel
SEO friendly by using the right
keywords and by bookmarking
the same.
The Slideshare channel
generated a lot of eye balls and
social sharing. We also shared
many of the slides on Aditi’s
Blog.
View Aditi’s Slideshare Channel here: http://www.slideshare.net/AditiTechnologies
14. Aditi Technologies Blog
• We populated the blog with articles from Aditi
Technologies employees on a regular basis.
• The articles were tagged with the appropriate
keywords and we segmented the articles based on
the category, this function made it easier for the user
to navigate between article which were of the
same category.
• The articles were shared on other social networking
sites, the reader had the ability to Like, Tweet or
Share the article on other Social Sites.
• We added various plugins on the blog to make it
more user friendly, for example: Most read articles in
the past 30 days, etc.
Visit Aditi’s Blog:
http://adititechnologiesblog.blogspot.in/
15. Video Case Study - Aditi Technologies
Click here to watch this case study video on YouTube:
http://www.youtube.com/watch?v=XBwv9fiS4D0
Or search in YouTube: “Aditi Technologies Social Media Case Study”
View this case study and others on AliveNow’s YouTube page:
www.youtube.com/alivenowinc
16. Results so far
The results of the social media exercise for Aditi Technologies has been
outstanding so far. Since beginning activities in early 2012, we have
achieved tremendous numbers and we highlight a few below:
• Within a period of 2 months we moved from 0 to 8,000+ fans on Facebook,
with lot of buzz being generated about Aditi and prospective employees
applying for Job Openings. Most importantly, these were very relevant
likes meaning the right audience was joining the Aditi Facebook page.
• On the Slideshare channel there was over 10,000 views within 2 months.
We also saw many downloads and embeds of the case studies. This was
due to the quality of the content that was shared.
• Traffic to the blog was phenomenal. It received a lot of hits and within 2-3
months we crossed 25,000 page views. Monthly page views for the blog
were rising consistently.
19. Thank You!
For more details regarding the Aditi
Technologies Case study, write to us at
contact@alivenow.in with your queries.
Visit us at www.alivenow.in to learn more.