This document outlines exemptions and provisions for advertisements related to drugs and remedies under the Drugs and Magic Remedies (Objectionable Advertisements) Act 1954. It lists 5 classes of advertisements that are exempt from being prohibited, including those printed by the government, sent confidentially to doctors, or relating to books on diseases. It also describes conditions for certain exempted advertisements, such as those in medical journals only including therapeutic information. Penalties are described for violating the Act, including fines or imprisonment. Authorities may also scrutinize misleading drug advertisements and require information from manufacturers.
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Drug & Magic Remedies Act 1954 Part-3
1. Classes Of Exempted Advertisement/Provision For
Savings under The Drugs and Magic Remedies
(Objectionable Advertisements) Act 1954
PART-03
2. Classes Of Exempted Advertisement/Provision For Savings
The following classes of advertisement are not prohibited under this act:
1. Any advertisement relating to the drugs printed or published by the Government
or any other person with prior permission of the Government.
2. Any advertisement relating to a drug which is sent confidentially in
prescribed manner to Registered Medical Practitioner.
3. Advertisement including any book or treatise ( a written or printed
composition) dealing with any matter relating to the diseases.
4. Any sign board or notice displayed by a registered medical practitioner on his
premises indicating that treatment for any disease, disorder or condition
specified in section 3; the Schedule or the rules made under this Act, is
undertaken in those premises;or
5. Any advertisement relating to a drug printed or published by any person with
the previous sanction of the Government granted prior to the commencement of
the Drugs and magic Remedies (Objectionable Advertisement) Amendment Act,
1963 (42 of1963).
3. Sr. Class of Advertisement Condition
01 Leaflet or Literature accompanying
packing of drugs, and
The Advertisement contain only such
information as is required for guidance of
RMP’s.
02 Advertisement of drugs in medical,
Pharmaceutical, scientific & Tech.
journals.
(i) Therapeutic indication.
(ii) Rout of administration.
(iii)Its dosage.
(iv)Its side effects.
(v) The precautions to be observed in the
treatment with drug.
03 Price list or therapeutic indexes
published by the manufacturer or
distributer of drugs under D&C Act
1940 and rules.
The Advertisement contain only such
information as is required for guidance of
RMP’s
(i) Therapeutic indication.
(ii) Rout of administration.
(iii) Its dosage.
(iv) Its side effects.
(v) The precautions to be observed in the
treatment with drug.
The Drugs and magic Remedies (Objectionable Advertisement)
Amendment Act, 1967
4. Sr. Class of Advertisement Condition
04 Medical literature distributed by
medical retailers appointed by
manufacturer, importers or distributer
of drugs, duly licensed under D&C
1940 Act and Rules.
Only to the:
RMP, Hospitals, Dispensaries, Medical &
Research institutions, Chemist & druggist,
Pharmacy duly licensed under the provision of
the D&C act and rules.
05 Advertisement of Chemical
contraceptives for oral use.
Having the following composition per tablet:-
a. DL- Norgestral : 0.30 mg
Ethinyl Estradil : 0.30 mg
b. Levo Norgestral : 0.15 mg
Ethinyl Estradil : 0.03mg
c. Centrchroman : 30mg
The responsibility to prove that any claim
made in the Advertisement in respect of the
drug is not false, exaggerated or misleading
lies on the advertiser.
Exemption From Application of Act
The central government, for the public interest, may permit any advertisement of any.
5. Whoever contravenes any of the provisions of this Act of the rules made there under
shall, on conviction, be punishable:-
1. In the case of a first conviction, with imprisonment which may extend
to six months, or with fine, or with both;
2. In the case of a subsequent conviction, with imprisonment which may
extend to one year, or with fine, or with both.
Penalty
6. Scrutiny of Misleading Advertisements Relating To Drugs
Any person authorized by the state Government in this behalf may, if
satisfied, that an advertisement relating to a drug contravenes the
provisions of act.
may order the manufacturer, packer, distributer or seller of the drug to
furnish with in specified time regarding the composition of the drug or the
ingredients as he feels necessary for holding the scrutiny of the
advertisement.
It shall be the duty of the manufacturer, packer, distributor or seller of the
advertised drug to comply with the order. Failure to comply with such
order is considered as an offense.