Fashion waste is the amount of, factory rejected, discarded or stock cleared clothes & accessories discharged due to the rapid pace of fashion industry.
Fashion industry always had a very short shelf life and the commodities always look up for renovation.
2. 2
“Buy less…Buy Better…Be happier”
•Fashion waste is the amount of unused, factory rejected, discarded or stock
cleared clothes & accessories discharged due to rapid pace of fashion industry.
•Fashion industry always had a very short shelf life and the commodities
always look up for renovation.
•Due to which the fashion retails brands have made it a trend to change the
complete stock within a very short duration of time.
•Shoppers need to have always fresh stock in any store and with moderate
pricing. Tendency of buying fresh clothes has increased tremendously within
past 2 decades, along with major reduction in the cost of fabrics and finished
dresses.
•Easy availability of cheap clothing has increased the preview of fashion as a
domain and has made it reach to every strata of the society.
•Presently even tier 2 or 3 cities of India is having the fashion retail stores
providing the national fashion to the end customers.
SALE ! Flat 50% Off !! Bargain !! are certain terms that increases the
heartbeat of any shopaholic and this has a special magnetic power that attracts
the shoppers within the stores.
3. 3
REASONS FOR EASY & CHEAP
AVAILABILITY OF CLOTHING
1. Synthetic fibers usage
Long gone are the days when people used
pure organic fibers for cloth manufacturing.
Cotton, wool, cashmere, silk are some of the
natural fibers which were used for making the
dress fabric.
Advent of synthetic fibers like rayon,
polyester, acrylic, acetate & nylon has not
only made the fabric blends versatile, but also
has increased the durability of the fabric
made.
Blending natural fibers with artificial/
synthetic polymers has reduced the cost of the
manufactured fabric.
4. 4
2. Globalised production & distribution facilities
• With increased globalization and
internationalization of brands and products, the
fashion manufacturers have also shifted their base to
different countries.
• These shifting bases are dependent upon the easy
& cheap availability of the raw materials in the local
areas.
• If we take the example of denim jeans
manufacturing then there are a lot of raw materials
requited, which are catered by different locations of
the world.
• The cotton is obtained from India, Spun from
Pakistan, dying from China, cutting from Turkey
and zipping from Japan.
• Due to these factors the companies are able to
obtain the cheapest rates utilizing the skills and raw
material of the specific areas of the world.
5. 5
3. Mass production option
Scaling up the volumes produced, reduces
the SKU (Stock Keeping Unit) cost of the
product.
Major giants of manufacturing are using this
technique to increase their bottom lines and
cater to a mass market and varied customer
needs.
In a domain like fashion, there is huge need
of mast produced garments and a single
wholesales if catering different brands at the
same time.
Sport wear manufacturing brands like Nike
& Puma get their product manufacturing
outsourced, so as to achieve economies of
scale.
6. 6
4. Cheap labor availability
•Asian countries are filled with cheap labor,
including people who are ready to spend longer
man hours for a very reasonable wage.
•Manpower can be obtained easily and
economically from countries including Indian &
Bangladesh.
•For fashion industry production job, semi &
unskilled labor is required in bulk amounts.
•Due to which the production cost of the finished
product goes even more down.
•Due to these aforesaid reasons the fashion
products availability of the mass market has
increased to a greater extent. Since every coin has
a flip side, so the flip side of this luxury is the
amount of fashion waste generated every year due
to a series of factors.
7. 7
QUANTUM OF FASHION WASTE GENERATED
EVERY YEAR IN USA (As per US EPA)
Recycled
16%
Combusted
19%
Landfills
65%
Quantum of fashion waste generated (16 million tons)
8. 8
MAJOR FACTORS FOR FASHION
WASTE GENERATION
1. Huge gap between the demand &
supply
•When it comes to apparel industry the
amount of stock available and rotated at
retail stores is much more than the demand
of the customer
•Every retail out tries to renovate the stock
within a very short duration of time, which
has increased the bulk of fashion waste
generated.
•If we analyze the stock availability at
stores and the purchase frequency of the
individual, there’s a huge gap between
them.
9. 9
2. Reduced cost of fashion clothing
•Major factors like bulk production, cheap
availability of labor & cheap fabric
availability has reduced the cost of
manufacturing of clothing.
•Imitations of big fashion brands are easily
available on city streets with lower quality
fabric & prints.
•These low priced products increase the
buying bulk of the customers which
eventually ends up into the garbage bin,
resulting into heaps of waste couture.
10. 10
3. Bulk production of fashion goods &
globalised approach
•Since every coin has its flip side, so has bulk
production and globalization of
manufacturing.
•When we talk about the mass production of
clothing, first effect is on the cost & price of
the product.
•And the flip side is on the mass produced
goods which are either rejected for their
defects, left unconsumed, picked by rat
pickers etc.
•This contributes majorly for the amount of
fashion waste generated every year.
11. 11
4. Usage of synthetic fibers
•Due to high maintenance nature of cotton,
silk and other natural fibers, people started to
blend polyesters into the natural fabrics
•Usage of synthetic fibers though increase the
life and durability of fabric but it hampers the
stocks.
•Storing huge amount of fabric is a task and it
all ends up into bulk production.
•Synthetic fibers are very harmful for
individuals wearing it and for environment as
well.
•Thus the major contributor of the fashion
waste remains fast fashion, or the rapidly
changing stocks of the fashion retail outlets.
12. 12
Drawbacks of the fast fashion
1. Lack of quality
2. Fashion/ couture waste generated
3. Trashed produce is used for landfills
4. Second hand stores cannot keep the
pace with the influx
5. Labor wages are lesser than the man
hours they put in
6. Excessive use of environment
degrading synthetic polymer fabric.
13. 13
PROBLEMS FACED DUE TO HUGE
LOADS OF FASHION WASTE
I) Environmental Hazards
• Fashion industry is world’s second most
polluting industry that produces tons of toxic
waste per year.
• Every year fashion industry generates tons
of toxic waste which is disposed directly into
the environment.
14. 14
a) Dying-Washing-Drying
•Problem starts with the production procedure of the
clothes, which includes dying, cleaning & drying.
•Usage of synthetic harmful chemical dyes, puts not only
environment, but also the people nearby into danger.
These chemical dyes are harsh and damages the air, water
and land with their manufacturing, usage & disposal.
•Then second step involves washing off the dye, which
requires gallons of sweet water.
•Then drying, which consumes tones of fuels for drying the
finished goods.
•Government rules are strict enough for the safe discharge
of effluents that comes out of the chemical factories or the
factories using any chemicals.
•But still very few manufacturers actually realize and work
for safeguarding the environment.
15. 15
b) Microfibers pilferage
•Usage of synthetic fabrics is increasing by every passing
day, to reduce cost, maintenance & to increase the life and
durability of the clothing.
•The usage of synthetic fibers is hampering the
environment in every way possible, including water& land.
•When we wash our clothes the micro fibers get rubber off
and goes into the drainage.
•This in turn gets discharged into water bodies. Aquatic
animals and fish are the primary consumers of these fibers.
•Moving up the food chain, these aquatic animals are the
major composition of costal area food structure.
•So in turn these microfibers end up entering human bodies
and being toxic in nature, damage the health to a greater
extent.
17. 17
2. Low wage labor
•Fashion industry being extensively labor centric needs
plenty of unskilled and semiskilled people to work day and
night for it.
•In order to reduce the cost of produce, the production
needs to be scaled up using strong manpower and time.
•Due to increasing competition, every manufacturer is
trying to slash down the production cost which is making
them employ lots of cheap labor.
•This in turn is reducing the damage control features they
can incorporate.
18. 18
3. Economic crunch
•Slashed price and cost of production is creating
irregularity in terms of profit influx.
•When people are running behind having lower production,
manufacturing & distribution costs. This is in turn creating
a glitch at the economical front.
•The amount of fashion waste generated every year needs
to be discarded as well.
•Certain amount of waste is send for burning, some for
landfills and a very small amount is reused.
19. 19
WAYS TO REDUCE FASHION WASTE
GENERATION OR ITS EFFECTS ON THE
ECOSYSTEM
1. Use of biodegradable fabrics
•Natural fabrics like cotton, wool, silk etc are
biodegradable in nature and they have a life
cycle, post which they break down into
degradable and compostable compounds.
•Usage of synthetic fibers like nylon &
polyesters have made the concoctions non-
biodegradable.
•Thus usage of natural fabrics would not only
avoid damage to nature, but also is very skin
friendly.
20. 20
2. Usage of natural dyes
•Artificial dyes are harsh toxic chemicals that do a
multilevel damage.
•Firstly at the time of initial dying process, secondly at the
time of washing the dye and then when customers wears
and washes the clothes.
•Natural dyes use vegetable dyes like beetroots, blue
berries, cherries, turmeric which neither damages neither
the cloth nor the user.
21. 21
3. Recycling the clothes
• Recycling is the ultimate and most important step
towards achieving sustainability.
•We have a tendency of discarding the clothes post very
small number of usages. This can be nurtured by recycling
the used clothes.
•There are several designers who are recreating the used
clothes into several other designs or designer wears.
22. 22
4. Choosing independent designers rather than retail
outlets.
•Retail chains cannot stay out of the bulk production and
reduced pricing cage. They need to produce in bulk &
within their costing limits to achieve the economies of
scale and quantity.
•Unlike retails, designer store or designer clothing are
more exclusive and material & made can be easily tracked.
•Independent designers are not in compulsion of producing
in bulks since they work on exclusivity.
23. 23
5. Smart buying
•Customer needs to be aware and conscious about the
clothes or fashion accessories he/ she is buying.
•This should be in habit to check the tag for getting the
made and fabric content of the product.
•A 100% cotton product would be far more sustainable and
eco friendly than a polyester blend.
•Buying cheap products to satisfy the shopping instinct
would lead to buy un wanted and unused garments and
products, which eventually ends up into garbage bins.
•The most important factor that would influence and would
act as a step towards having sustainability in fashion
ecosystem, is to think before buying a clothing.
•Demand to know about the content, fabric, place & year
of make, this would not only make you realize the real
value of product you are buying, but also would stop you
to buy cheap trash products that wouldn’t last long.