Great Indian Marketing Weekend is a new-age sales and marketing event which brings together experts, mentors, entrepreneurs, startups and advertising professionals for insightful learning and sharing. It is organized by Nurture Talent Academy and Exchange4media in association with Businessworld. It was held on 13-14th June, 2014 at The Leela Ambience Gurgaon.
20. Google Adwords vs Facebook Ads
• Adwords: intent => higher conversion
• Facebook: targeting
• Facebook: early mover advantage
21. Opportunity of Targeting on Facebook
• Age
• Location
• Gender
• Interest
• Relationship Status
• Social Connection on Facebook
• Occupation
• Education
27. Let’s continue this conversation…
@PradeepChop
ra
On Social
Media
Off Social
Mediapradeep@digitalvidya.com
Thank You!
Download @ http://bit.ly/dm4ca
Google Ads did around 10.5b US$ revenue in 2012 Q4 while Facebook Ads is expected to do around 1.5b US$ Sources: http://venturebeat.com/2012/01/19/google-blows-past-10b-in-revenue-for-q4/http://marketingland.com/report-facebook-mobile-ad-revenues-now-20-percent-of-total-30116