Personal Information
Organization / Workplace
Palm Desert, CA United States
Occupation
B2B Marketing Strategist
Industry
Advertising / Marketing / PR
About
I'm the CEO and a B2B marketing strategist for my consulting firm Marketing Interactions, Inc.. I've spent over 28 years in business management and marketing operations and use every bit of it to help my clients create customer-focused eMarketing and content strategies that produce more sales opportunities. It doesn't hurt that I'm a die-hard writer and storyteller.
The way customers buy has been irrevocably changed by the Internet. By recognizing how buyers’ needs are evolving, I help companies to get closer to their customers by escalating their ability to communicate their differentiating value with effective, continuous, and consistent eMarketing and sales initiatives.
Marketing ...
Tags
b2b marketing
content marketing strategy
content marketing
b2b content marketing
ardath albee
lead nurturing
marketing content
catch factors
buyer personas
email marketing
lead generation
emarketing strategies for the complex sale
emarketing strategies
conversations
content hub
social media
content2conversion
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