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GPS STPR PPT.pptx

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Global Arcus is exploring expanding its education services to the South African market. The report analyzes Global Arcus' use of social media and agent marketing. It finds that most agents are aware of and use Global Arcus, with Facebook and WhatsApp being the most used platforms. Social media is the most effective promotion method. The report concludes Global Arcus seems successful using social media and agents to expand into South Africa.

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SUMMER TRAINING PROJECT REPORT TOPIC - “GLOBAL ARCUS EXPANDING ITS HORIZON IN EDUCATION INDUSTRY WSR TO SOUTH AFRICAN MARKET” PRESENTED BY : GAURAV PRATAP SINGH 2000110700061
OBJECTIVE OF THE STUDY  To identify opportunity through social media platform for education industry.  To explore agent marketing for education industry for South African market.
GLOBAL ARCUS  Global Arcus is the largest academic consultancy of India, Global Arcus offers free counselling and scholarships to international students looking to pursue full-time academic studies, industrial training, summer projects, or internship in India.  Global Arcus is providing free counseling to international students coming to India, help them get admission in reputed universities and schools of India. Every international student coming to India for study is getting free counseling through Global ARCUS. We are associated with 100+ universities in India.  Slogan - Consider it Done!
OUR MISSION AND VISION: VISION –  To establish as a reputed firm in India & abroad, with a goal of continuous improvement and betterment. Organization encourages strong and productive connections between US and other international researchers, indigenous and local experts, and the public. MISSION –  Our mission is to help our clients make distinctive, lasting, and considerable improvements in their performance through our networks and partners, ARCUS enables cross- border knowledge exchange and collaboration in the areas of science, technology, and education.  We believe we will be successful if our clients are successful.
PRODUCTS /SERVICES OFFERED BY THE COMPANY  STUDENTS CARRIER COUNSELING  ACADEMIC CONSULTANCY  STRATEGIC MANAGEMENT  FOREIGN STUDIES  FOREIGN PLACEMENTS  INTERNATIONAL PRE SCHOOL  INTERNATIONAL TOURS AND TRAVELS Our business is having a presence in many nations wherein we operate from USA, INDIA,MAURITIUS, NEW ZEALAND, KENYA and NEPAL.
GPS STPR PPT.pptx
RESEARCH METHODOLOGY  Research Design - Descriptive research design  Data collection sources - A combination of primary data as well as secondary data sources.  Sampling Methodology - Convenience sampling  Sample size - 31, Population Size - 50  Sample Frame - Agents working for the organization.  Statistical tool – Pie Chart
Scope of the study  The scope of this research is limited to identifying the opportunities through social media platform for Global Arcus.  This study was conducted with an examination of how company is expanding its horizon in South African market.
Limitations of the study Proper collection of data becomes a problem due to time constraints. There is a potential for bias in the information provided by respondents. The study was based on a sample, so the results were not absolute. It is difficult to get response from people quickly . Limited people to approach.
Data Interpretation 100% agents said YES means all are aware about company.
58.1% respondents came to know about company by social media, 16.1% by friends, 9.7% by family and by other 16.1%.
96.8% of agents are well known about distance learning education system.
93.5% of agents are using Global Arcus platform for aspirants.
45.2% of agents are using Facebook for targeting students, 19.4% WhatsApp, 19.4% Instagram, and 16.1% use linkedin.
Most used platform by company to connect with agents are WhatsApp 48.4%, 22.6% Facebook, 16.1% LinkedIn and 12.9% other
Most effective solution for promotion of company is Social Media 80.6% and print media is very less effective 19.4%.
83.9% of agents have trusted relationship with company and 16.1% have not developed yet.
For targeting potential agents Social Media is Best as shown above 87.1% and 12.9% agents said no.
61.3% of respondents said that company is seems to be successful in expanding its horizon by doing agent marketing through social media platforms and 32.3% said may be and 6.4% said no.
Findings of the study  All agents are aware about Global Arcus.  Most of Agents Came to know about company through Social media.  Almost all agents are well known by distance learning education system.  Almost all agents are using Global Arcus for Aspirants.  Most of agents are using Facebook to target students.  Whatsapp is most used platform by company to contacting with agents.  Social Media is nearby most effective solution for promotion of company.  Almost every agent have trusted relationship with company.  Study shows that For targeting potential customer social media platform is best.  More than half respondents said that company is seems to be successful in expanding its horizon by doing agent marketing in South African market through social media platforms.
Suggestions  Company should promote their services through mass media as well as social media to increase people awareness.  Many of the ventures of Global ARCUS are not very famous like flying kids, pre school so company should make efforts to increase people awareness about these also.  Company should take regular feedback from customers for improvement, company should do some innovative schemes like discounts.  Improve their site visibility through search engine optimization.
Conclusion  After Completing my Research I reached at a conclusion that Social Media platforms specially WhatsApp and Facebook is more effective in nature more than others because of its direct interaction with Individuals.  Company is using social media platforms to promote their Products/services which are also cost effective.  Companies also involves in other venture which makes them Multi Services Company.  For targeting the potential customer Social Media platform is best.  If social media platforms used in an appropriate manner it can open the new doors of opportunities for you.
References / Bibliography  www.globalARCUS.com  www.scribd.com  www.google.com Helena Alves, Mario Raposo – implication of social media marketing(Dec 2016) Books that I referred  Digital Marketing by VANDANA AHUJA  Research Methodology by C.R. KOTHARI
Learning Experience By doing this research I have experienced and learned about:  During my internship I have learned how to communicate with Agents.  Through using social media for the purpose of doing marketing  Learned to practically apply the knowledge in our research which I have found.  How to communicate the finding of the research in a appropriate manner.
GPS STPR PPT.pptx

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GPS STPR PPT.pptx

  • 1. SUMMER TRAINING PROJECT REPORT TOPIC - “GLOBAL ARCUS EXPANDING ITS HORIZON IN EDUCATION INDUSTRY WSR TO SOUTH AFRICAN MARKET” PRESENTED BY : GAURAV PRATAP SINGH 2000110700061
  • 2. OBJECTIVE OF THE STUDY  To identify opportunity through social media platform for education industry.  To explore agent marketing for education industry for South African market.
  • 3. GLOBAL ARCUS  Global Arcus is the largest academic consultancy of India, Global Arcus offers free counselling and scholarships to international students looking to pursue full-time academic studies, industrial training, summer projects, or internship in India.  Global Arcus is providing free counseling to international students coming to India, help them get admission in reputed universities and schools of India. Every international student coming to India for study is getting free counseling through Global ARCUS. We are associated with 100+ universities in India.  Slogan - Consider it Done!
  • 4. OUR MISSION AND VISION: VISION –  To establish as a reputed firm in India & abroad, with a goal of continuous improvement and betterment. Organization encourages strong and productive connections between US and other international researchers, indigenous and local experts, and the public. MISSION –  Our mission is to help our clients make distinctive, lasting, and considerable improvements in their performance through our networks and partners, ARCUS enables cross- border knowledge exchange and collaboration in the areas of science, technology, and education.  We believe we will be successful if our clients are successful.
  • 5. PRODUCTS /SERVICES OFFERED BY THE COMPANY  STUDENTS CARRIER COUNSELING  ACADEMIC CONSULTANCY  STRATEGIC MANAGEMENT  FOREIGN STUDIES  FOREIGN PLACEMENTS  INTERNATIONAL PRE SCHOOL  INTERNATIONAL TOURS AND TRAVELS Our business is having a presence in many nations wherein we operate from USA, INDIA,MAURITIUS, NEW ZEALAND, KENYA and NEPAL.
  • 7. RESEARCH METHODOLOGY  Research Design - Descriptive research design  Data collection sources - A combination of primary data as well as secondary data sources.  Sampling Methodology - Convenience sampling  Sample size - 31, Population Size - 50  Sample Frame - Agents working for the organization.  Statistical tool – Pie Chart
  • 8. Scope of the study  The scope of this research is limited to identifying the opportunities through social media platform for Global Arcus.  This study was conducted with an examination of how company is expanding its horizon in South African market.
  • 9. Limitations of the study Proper collection of data becomes a problem due to time constraints. There is a potential for bias in the information provided by respondents. The study was based on a sample, so the results were not absolute. It is difficult to get response from people quickly . Limited people to approach.
  • 10. Data Interpretation 100% agents said YES means all are aware about company.
  • 11. 58.1% respondents came to know about company by social media, 16.1% by friends, 9.7% by family and by other 16.1%.
  • 12. 96.8% of agents are well known about distance learning education system.
  • 13. 93.5% of agents are using Global Arcus platform for aspirants.
  • 14. 45.2% of agents are using Facebook for targeting students, 19.4% WhatsApp, 19.4% Instagram, and 16.1% use linkedin.
  • 15. Most used platform by company to connect with agents are WhatsApp 48.4%, 22.6% Facebook, 16.1% LinkedIn and 12.9% other
  • 16. Most effective solution for promotion of company is Social Media 80.6% and print media is very less effective 19.4%.
  • 17. 83.9% of agents have trusted relationship with company and 16.1% have not developed yet.
  • 18. For targeting potential agents Social Media is Best as shown above 87.1% and 12.9% agents said no.
  • 19. 61.3% of respondents said that company is seems to be successful in expanding its horizon by doing agent marketing through social media platforms and 32.3% said may be and 6.4% said no.
  • 20. Findings of the study  All agents are aware about Global Arcus.  Most of Agents Came to know about company through Social media.  Almost all agents are well known by distance learning education system.  Almost all agents are using Global Arcus for Aspirants.  Most of agents are using Facebook to target students.  Whatsapp is most used platform by company to contacting with agents.  Social Media is nearby most effective solution for promotion of company.  Almost every agent have trusted relationship with company.  Study shows that For targeting potential customer social media platform is best.  More than half respondents said that company is seems to be successful in expanding its horizon by doing agent marketing in South African market through social media platforms.
  • 21. Suggestions  Company should promote their services through mass media as well as social media to increase people awareness.  Many of the ventures of Global ARCUS are not very famous like flying kids, pre school so company should make efforts to increase people awareness about these also.  Company should take regular feedback from customers for improvement, company should do some innovative schemes like discounts.  Improve their site visibility through search engine optimization.
  • 22. Conclusion  After Completing my Research I reached at a conclusion that Social Media platforms specially WhatsApp and Facebook is more effective in nature more than others because of its direct interaction with Individuals.  Company is using social media platforms to promote their Products/services which are also cost effective.  Companies also involves in other venture which makes them Multi Services Company.  For targeting the potential customer Social Media platform is best.  If social media platforms used in an appropriate manner it can open the new doors of opportunities for you.
  • 23. References / Bibliography  www.globalARCUS.com  www.scribd.com  www.google.com Helena Alves, Mario Raposo – implication of social media marketing(Dec 2016) Books that I referred  Digital Marketing by VANDANA AHUJA  Research Methodology by C.R. KOTHARI
  • 24. Learning Experience By doing this research I have experienced and learned about:  During my internship I have learned how to communicate with Agents.  Through using social media for the purpose of doing marketing  Learned to practically apply the knowledge in our research which I have found.  How to communicate the finding of the research in a appropriate manner.