Old Products, New Tricks: Driving Discovery and Experimentation in Your Organization
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If you want to build what matters, you can't move forward blindly. But to make progress, you can't let things slow to a crawl while you focus resources on gathering data. This is where continuous discovery and experimentation come in. Join Teresa Torres (Product Discovery Coach, Product Talk), David Bland (Founder, Precoil), and Hope Gurion (Product Coach and Advisor, Fearless Product) in a panel discussion as they cover how - and why - to build a culture of discovery and experimentation in your organization.
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Old Products, New Tricks: Driving Discovery and Experimentation in Your Organization
- 1. Driving Discovery and Experimentation in your Organization Hope Gurion Hannah Flynn With: Moderated by: TO USE YOUR COMPUTER'S AUDIO: When the webinar begins, you will be connected to audio using your computer's microphone and speakers (VoIP). A headset is recommended. Webinar will begin: 11:00 am, PST TO USE YOUR TELEPHONE: If you prefer to use your phone, you must select "Use Telephone" after joining the webinar and call in using the numbers below. United States: +1 (914) 614-3221 Access Code: 169-895-972 Audio PIN: Shown after joining the webinar --OR-- Old Products, New Tricks Webinar Series Teresa Torres David Bland With: With:
- 2. 2 Old Product, New Tricks Webinar Series Logi Analytics helps application teams create, deploy, and constantly improve analytic applications that engage users and drive revenue. In 2000, Arman Eshraghi founded Logi Analytics, formerly LogiXML, to help web developers easily embed compelling data visualizations inside websites. This core technology evolved into the Logi platform, providing an extraordinarily fast and easy way to embed analytics into any application. Today, over 1,800 application teams use Logi to create more valuable applications, engage users, and differentiate their software products.
- 3. 3 Old Product, New Tricks Webinar Series Click on the Questions panel to interact with the presenters https://www.productmanagementtoday.com/webinar-series/old-products-comma--new-tricks/
- 4. 4 Old Product, New Tricks Webinar Series About Teresa Torres Teresa is a product discovery coach who helps teams gain valuable insights from their customer interviews, run effective product experiments, and drive product outcomes that create value for their customers and their businesses. She teaches teams how to connect the dots between their research activities and their product decisions, inspiring confidence that they are on the right track. Recent clients include Allstate, Capital One, The Guardian, and Snagajob. Before becoming a coach, Teresa spent the majority of her career leading product and design teams at early-stage internet companies. Most recently, Teresa was VP of Products at AfterCollege, an Internet startup that helps college students find their first job. She was CEO of Affinity Circles, an online community provider for university alumni associations and a social recruiting service used by Fortune 500 companies. She also held product and design roles at Become.com and HighWire Press. Teresa has a BS in Symbolic Systems from Stanford University and an MS in Learning and Organizational Change from Northwestern University. About David Bland David J Bland founded Precoil in 2015 to help corporations and startups find product market fit using lean startup, design thinking and business model innovation. He’s helped launch new products and services at companies such as GE, Toyota, Adobe, HP and Behr. Currently David is co-authoring a Wiley business book with Alexander Osterwalder on how to help people test new business ideas. David’s spent over 10 years of his career scaling technology startups. Today he stays connected to the startup scene by advising Backstage Capital and Draper University. Old Products, New Tricks Webinar Series
- 5. 5 Old Product, New Tricks Webinar Series About Hope Gurion Hope Gurion is a fearless product leader of great product teams. Hope founded Fearless Product LLC to serve as a Product Advisor and Coach to companies seeking growth through product innovation. She has led more than 40 B2B and B2C product teams. She was CPO at CareerBuilder and SVP, Product Management at Beachbody. She led several verticals as a product and business leader at AOL. When she’s not building great products and product teams, she enjoys writing and speaking to help others shorten their learning curves. She has an MBA from Duke University and a BA from Pennsylvania State University. About Hannah Flynn Hannah went to The University of Chicago, where she majored in Environmental Studies with a concentration in Economics and Policy. She now works with Aggregage on social media strategy and webinar production on sites such as Product Management Today, B2B Marketing Zone, and Supply Chain Brief. Old Products, New Tricks Webinar Series
- 6. 6 Old Product, New Tricks Webinar Series Agenda • What are discovery and experimentation? Why are they important? • Is there risk associated with experimentation and discovery, and how can it be mitigated? How can you build a tolerance/acceptance for this? • What can you learn from experiments? How versatile are they? What kind of mindset should you bring to experiments? • How does all of this differ between new products, versus starting this with an existing product? How can you encourage experimentation and discovery with a mature product? • Share your methods for building leadership support for product-eng teams that embrace discovery, experimentation, risk, and/or innovation
- 7. 7 Old Product, New Tricks Webinar Series What are discovery and experimentation? Why are they important?
- 8. 8 Old Product, New Tricks Webinar Series Is there risk associated with experimentation and discovery, and how can it be mitigated? How can you build a tolerance/acceptance for this?
- 9. 9 Old Product, New Tricks Webinar Series What can you learn from experiments? How versatile are they? What kind of mindset should you bring to experiments?
- 10. 10 Old Product, New Tricks Webinar Series How does all of this differ between new products, versus starting this with an existing product? How can you encourage experimentation and discovery with a mature product?
- 11. 11 Old Product, New Tricks Webinar Series Share your methods for building leadership support for product-eng teams that embrace discovery, experimentation, risk, and/or innovation
- 12. 12 Old Product, New Tricks Webinar Series Q&A Teresa Torres Site Editor, Product Management Today Linkedinpage:/in/hannahmichaelflynn TwitterID:@prodmgmttoday Website:productmanagementtoday.com https://www.productmanagementtoday.com/webinar-series/old-products-comma--new-tricks/ Product Coach and Advisor, Fearless Product LLC Linkedin page: /in/hopegurion/ Twitter ID: @hopegrrr Website: https://www.fearless- product.com/ Hope Gurion Hannah Flynn Product Discovery Coach, ProductTalk Linkedin page: /in/Teresatorres/ Twitter ID: @ttorres Website: https://www.producttalk.org/ David Bland Founder and CEO, Precoil Linkedin page: /in/davidjbland/ Twitter ID: @davidjbland Website: https://www.precoil.com