September 2014 | Social Media and Mobile Tech
- 3. Eric Dale President, Crossroads Venture Group Welcome:
- 4. 4 Foursquare + Evernote meets LinkedIn Presented by Oji Udezue
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- 6. 6 Main menu Join Event Home screen Event 6
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- 9. Social Media & Mobile Tech Event Co-Chairs: Bruce Blasnik CVG, Stamford Chapter President David Schaffer CVG, Stamford Chapter Board Member
- 10. Entrepreneurial Pitches Activate Brain & Body AdapTac Games Copilot Family Electric Compass Fanum MaxExposure Social Media MEA Mobile Milnaa MyBeanJar
- 11. Longevity is the great gift of the 20th century. The Longevity Economy is the great challenge of the 21st century. So, we are… Re-engineering the failed fitness business for an older, unfit population. Martin Pazzani, Founder/CEO September 2014
- 12. A GROUP WANTING TO RE-INVENT AGING 92 MILLION PEOPLE AGES 45 TO 70 LOOKING FOR SOLUTIONS COST OF HEALTHCARE RISES WITH AGE DEMENTI A OBESI TY DIABETE S CARDIO STRESS CREATE CONDITIONS HARMFUL TO BRAINS THE MOST INACTIVE UNFIT GROUP EVER 9 OUT OF 1B0OOMER SARE NOT SERVED BY TRADITIONAL FITNESS OPTIONS GYM MEMBERSHIP PLUMMETS AT AGE 45 BRAIN GAMES ALONE ARE NOT ENOUGH NEUROGENESIS IS TRIGGERED BY EXERCISE AEROBIC AND RESISTENCE TRAINING A PROACTIVE MEME FUELED BY MEDIA CREATING MASSIVE PRIMARY DEMAND
- 13. TO AMERICA’S HEALTHCARE AND AGING CONCERNS ACT!VATE DASHBOARD PROPRIETARY ALGORITM TM 1. QUANTIFIED SELF ASSESSMENT TECH 4. STRESS REDUCTION BRAIN EXERCISE BODY EXERCISE 2. BRAIN-BODY COACH 3. PERSONALIZED PROGRAM OPTIMAL PERFORMANCE OF BRAIN & BODY
- 14. REMOTE LIVE COACHING DASHBOARD & APPS SOCIAL MEDIA COMMUNITIES BRAIN-BODY COACHES HOME PROGRAM
- 15. HEALTHCARE HOSPITALITY SPA PRIVATE TRAINING QUIET SAFE HAVEN CARING INNOVATIVE OASIS SAVANNAH CURATED EQUIPMENT BRAIN EXERCISE BODY EXERCISE STRESS REDUCTION COMMUNITY DASHBOARD DRIVEN
- 16. Entrepreneurial Pitches Activate Brain & Body AdapTac Games Copilot Family Electric Compass Fanum MaxExposure Social Media MEA Mobile Milnaa MyBeanJar
- 17. Candice M. Hughes, PhD, MBA CEO/Founder AdapTac Games Behavioral health games for kids Confidential Do Not Distribute chughes@adaptacgames.com http://adaptacgames.com http://www.facebook.com/adaptacgames
- 18. Market Challenge • ADHD affects up to 10 million children aged 5-14 in the US.1 • Traditional pharmaceutical treatments carry burdens: • High cost • Lower appetite • Stomach pain • Insomnia • Suicidal thoughts • While other non-traditional solutions exist, they have issues: • Inaccessible for home use • High cost • Involve tedious activities which patients dread With these barriers, is it any wonder up to 64% of patients discontinue or don’t adhere to prescriptions?2 1) “The CNS Market Outlook to 2036.” SCRI Business Insights, July 2011, pg 47-48. 2) Adler LD, Nierenberg AA. Postgrad Med. 2010. 122(1):184-191. Confidential Do Not Distribute
- 19. iTunes App Release Dec 2014 • Initial ADHD game to improve attention/planning skills • Tablet app iOS7 & iOS8 compatible and online games plus parent content resource for subscribers • Game concept: Plan (in library study car part & team specs); Collect (the fastest vehicle given parts & time constraints & distractors); Race (cross finish line first while fending off attackers) • Dashboard: Scores for attention, strategy, finish time, task completion, recall. Scores provide needed feedback for improvement. • Game test has attracted >600 to click “sign up” in 3 months • Efficacy and beta test to start September 15 Confidential Do Not Distribute
- 20. Game Scenes Confidential Do Not Distribute
- 21. Sales Growth & Business Model Market Potential Subscribership Growth 10M US kids with ADHD 70-75% potential for game-based therapy ~7.5M 5-10% market share 375- 750k Competitive analysis revealed • 7-10% share market potential, • 375-750K potential subscribers Modest build and growth to a 0.7% market share by yr 2 yields • First Profit 6-9 Months Model: At 1 yr convert from per purchase to online subscription model Subscriber Build Up in First 8000 6000 4000 2000 2 Years Large Potential Market - 0.7% Share Yields Growth and Profits Confidential Do Not Distribute Moms clicking beta game test form signup ~600 0 1 3 5 7 9 11 13 15 17 19 21 23 25 # of Subscribers Month
- 22. Current Team • CEO/Neuroscientist– Candice M. Hughes, PhD, MBA • Founder and Principal of Hughes BioPharma Advisers LLC; consultancy with global clients including Fortune 500 firms • Founded Pharmaceutical/Healthcare Division at venture capital-backed NYC firm; revenue increased $0-$2.4M in 2 years; exit: private sale • Managed a team for a $10M clinical trial development project at Pfizer • Consultant Game Developers– • Rey Samonte & Bob Parkinson, (behind scenes consultants) mobile & online game developers (>50 mobile/online games plus Xbox, Playstation, & Sega) • Game Artists: George Berger- MTV & Nickelodeon ; Scott Butler- >25 mobile games, Playstation, PC games) • Clinical Consultant: Francine Baffa, PhD, BCBA-D • Corporate Advisers: Danny Bain, Software Development Manager, Online Products at Tableau Software formerly Group Manager at Microsoft and Manager at Amazon; Chuck Allen, Formerly Dir Tech Ops, COD- Black Ops, Activision, COO at DriveDev; Austin Harley, formerly at Hope Labs, soon to be at Riot Games (League of Legends); Janis Collins at StamfordiCenter & The Refinery Confidential Do Not Distribute
- 23. Entrepreneurial Pitches Activate Brain & Body AdapTac Games Copilot Family Electric Compass Fanum MaxExposure Social Media MEA Mobile Milnaa MyBeanJar
- 24. Navigating Technology Together @copilotfamily @ctventure
- 25. what’s the issue? Digital devices and social media have created an ‘on-line’ generation of kids who are more technologically adept than their parents, yet without the maturity and wisdom to avoid the challenges and pitfalls this reality creates. Navigating Technology Together 25
- 26. who cares? 67% Navigating Technology Together 26 IFS Study of 1000 Parents, Family Studies’ March 2014 Parents concerned about technology's effect on their children 80% Parents concerned about advertisers learning too much from their children’s online browsing behavior 72% Parents concerned about their children meeting strangers online
- 27. what we do Navigating Technology Together 27 navigator family flightpath neighborhoods • day parting features • application inventory • age appropriate content • device location • lock/unlock/wipe • no ‘flight zones’ • detailed usage reports • security/malware • full content management • curated content • insights • advocacy • community
- 28. what’s the market? Navigating Technology Together 28 First Phone 24.94% Tough Love 35.46% Real World 39.64% age 5-9 ‘First Phone’ 3.9m smartphones 7.3m tablets age 10-14 ‘Tough Love’ 8.6m smartphones 7.2m tablets age 15-18 ‘Real World’ 11.9m smartphones 5.9m tablets 44.9m devices
- 29. Entrepreneurial Pitches Activate Brain & Body AdapTac Games Copilot Family Electric Compass Fanum MaxExposure Social Media MEA Mobile Milnaa MyBeanJar
- 30. www.electriccompass.com Electric Compass Makers of the least cool iOS app Michael Forbes Managing Director
- 31. www.electriccompass.com Electric Compass Tracker Enterprise App GPS Tracking Tracks mobile workers for increased productivity, improved safety and cost savings Supports many devices on the same tracking platform
- 32. www.electriccompass.com Uncool App – Cool Business Model Software-as-a-Service (Saas) Model “Subscription” service Recurring monthly revenue Lower initial cost to customers Greater total revenue over time Sell once – bill again, and again and again!
- 33. www.electriccompass.com Go To Market Strategy Channel Focused Partner with Value Added Resellers (VARs), Managed Service Providers (MSPs), Independent Software Vendors (ISVs) and hardware manufacturers Add advanced GPS tracking features to their solutions, enterprise applications and devices Also sell direct – and we like referrals
- 34. www.electriccompass.com Thanks! Michael Forbes michael.forbes@electriccompass.com 203 654 7720
- 35. Entrepreneurial Pitches Activate Brain & Body AdapTac Games Copilot Family Electric Compass Fanum MaxExposure Social Media MEA Mobile Milnaa MyBeanJar
- 36. Eric Lum, Founder Eric@fanum.fm 845.480 .20 43
- 38. PAIN POINT
- 39. PROBLEM Cost for Music = $$$$$$ Budget = $ - $$$ Independent Films TV Brands Advert ising Video Games Publishers work o commission
- 41. HOW IT WORKS fanum.Client fm Client + Art ist Submits project descript ion t o fanum.fm Creates contest for eligible Tastemakers Client pays fract ion of the cost for music
- 42. Entrepreneurial Pitches Activate Brain & Body AdapTac Games Copilot Family Electric Compass Fanum MaxExposure Social Media MEA Mobile Milnaa MyBeanJar
- 43. Business Plan Overview Sept. 11, 2014 Stamford, CT
- 44. The Right Product The Right Time The Right Market The Right Price The Right Strategy
- 45. Patent-Pending Social Media Analysis™ process This Analysis provides a business owners with a definitive “grade” on the effectiveness of their social media, based on ‘industry standards’ 95% Small businesses have an Index Score under 50% www.YourSocialMediaAnalysis.com
- 46. We Set - up, Manage & Maintain Social Media for small businesses... • On-going posting of relevant content • Reputation Monitoring and Replies • Competition Monitoring • Reports and Analytics • Ongoing Coaching on Audience Building • Price “locked” for the life of the contract Doing it wrong, is as bad as, not doing it at all...
- 47. Sales Strategy B2B Direct Sales via: Sales Reps - Full & Part Time “straight commission” • 7.5% - 25% per sale paid weekly! • Paid for life of clients Business Builders • Receiving overrides on unlimited sales reps • No territories or boundaries District Sales Managers • Employing Full Time sales reps • Commissions paid to DM for Life of Client Resellers • Already selling to small business • Add on, lead in or expansion of current line Sales Partners • Online Sales • Tele-Marketing Sales
- 48. A Division of: B2B Global Network, Inc. Contact: Joe Grushkin, CEO & President 203.557.3670 Home Office: 41 Oak Street, Suite #101 Westport, CT 06880 Joe@B2BGlobalNetwork.biz www.B2BGlobalNetowork.com Sales & Reseller Opportunity Info www.MaxExposureSocialMedia.com Product/customer info www.YourSocialMediaIndex.com Social Media Analysis™ Process
- 49. Entrepreneurial Pitches Activate Brain & Body AdapTac Games Copilot Family Electric Compass Fanum MaxExposure Social Media MEA Mobile Milnaa MyBeanJar
- 55. Entrepreneurial Pitches Activate Brain & Body AdapTac Games Copilot Family Electric Compass Fanum MaxExposure Social Media MEA Mobile Milnaa MyBeanJar
- 56. MILNAA.COM India-based destination hub through which … Enterprises, customers, and friends share, communicate, work and collaborate.
- 57. Milnaa’s Solutions TENCENT’S (QQ.com) YE 2013 Market Cap - US$125 Billion Intranet/Extranet for enterprises Consumer platform with content catered to regional identities Indian users’
- 58. India’s Massive “Social Business” Opportunity User growth from 213 million to 550 million in next 3 - 4 years Underserved rural market of 800 million 42% of Indians want local content and language GDP of rural India at $3 trillion in purchasing power 60 million small and medium enterprises
- 59. Trajectory Desktop Platform Enterprise Customers Marketing and Content Partners
- 60. Next Steps Regional Banks & Media Companies Mobile & Universal Messaging BJP Party & Local Governments
- 61. Entrepreneurial Pitches Activate Brain & Body AdapTac Games Copilot Family Electric Compass Fanum MaxExposure Social Media MEA Mobile Milnaa MyBeanJar
- 62. Terry Kavanagh Co-Founder/CEO Terry@mybeanjar.com BeanJar, Inc. Confidential 62
- 63. 2 huge problems, 1 simple solution Brand Advertisers Need to engage new customers, build loyalty, motivate in store and/or online purchases. Game Publishers Need to acquire and retain users, monetize, add to user experience. MyBeanJar Delivers targeted digital coupons as rewards for achievements in online and mobile games. MBJ charges sponsors, shares revenue with publishers. BeanJar, Inc. Confidential 63
- 64. play. win real stuff. get it now. in-game & post-game engagement SHOW THIS TO STORE CLERK REDEEMED 04/16/12 11:12PST Free Pastry No purchase necessary BeanJar, Inc. Confidential 64 1. Play & win from any game 2. Open MBJ, click on reward 3. Redeem at store or online .
- 65. ad spend quickly shifting to mobile This gap is a $20B opportunity BeanJar, Inc. Confidential 65 45% 40% 35% 30% 25% 20% 15% 10% 5% 0% TV Print Radio Internet Mobile Ad Spend Time Spent In-game mobile ad spend predicted to reach $7B by 2015
- 66. best bang for the buck • Advertisers pay MBJ 10¢ per reward delivery • Publisher gets 25% share of that revenue The MBJ “Money Machine” 6 Beans delivered/hour/MBJ User x 4 Hrs/mo of MBJ-embedded play = 24 Beans/mo delivered in-games + 24 Beans for post-game actions Each “Bean” = 1 full offer x 10¢ Fee per Bean delivered $4.80 Gross ARPU (Avg Rev/User/Mo) BeanJar, Inc. Confidential 66 = Players receive only rewards they request to assure relevance. No accumulation or points—Impulse purchase from instant gratification.
- 67. usage/events key metrics User data supplied by Flurry Analytics, and BeanJar’s GPS tracking algorithms. Users won Beans, and interacted with MBJ app. Results measured over 8-week trial period. Bean Shared Email Text message Facebook Twitter Bean Website Viewed Bean Redeemed Sponsor List Viewed Sponsor Website Browsed Sponsor/Bean Liked Game List Viewed Publisher Website Browsed Game Viewed in App Store Video Watched 63% of users at least 1x 24% of users at least 1x 19% of users 1x 31% of users at least 1x 9% of users at least 1x 74% of users viewed at least 1 website per session 18% avg redemption rate on all Beans, 44% high (BR) 62% of users-at least 1x per session 71% of users who viewed- at least 1x per session 24% of users 59% of users- at least 1x per session 34% of users who viewed 48% of users who viewed 16% of users viewed BeanJar, Inc. Confidential
- 69. Social Media & Mobile Tech Keynote Speakers: STEPHANIE ABRAMS CEO COURTNEY SPRITZER COO
- 70. STEPHANIE ABRAMS & COURTNEY SPRITZER - SOCIALFLYNY.COM - STEPH@SOCIALFLYNY.COM 70
- 71. AGENDA What is social media? Important social media marketing goals for startups Social media best practices STEPHANIE ABRAMS & COURTNEY SPRITZER - SOCIALFLYNY.COM - STEPH@SOCIALFLYNY.COM 71
- 72. WHATISYOURPERSONALEXPERIENCEWITHSOCIALMEDIA? BASIC UNDERSTANDING, NOREALEXPERIENCE WHAT’S SOCIALMEDIA? PROFICIENT... I’MKIND OFABIGDEAL SOME EXPERIENCE ISHOULD BETEACHING THISCLASS STEPHANIE ABRAMS & COURTNEY SPRITZER - SOCIALFLYNY.COM - STEPH@SOCIALFLYNY.COM 72
- 73. WHAT IS SOCIAL MEDIA? STEPHANIE ABRAMS & COURTNEY SPRITZER - SOCIALFLYNY.COM - STEPH@SOCIALFLYNY.COM 73
- 74. WHAT SOCIAL MEDIA SITES ARE BEST FOR START UPS I feel like some pizza. #sohungry Here’s why I’m eating pizza Video of me eating pizza Here’s a photo of my pizza I’m really good at eating pizza STEPHANIE ABRAMS & COURTNEY SPRITZER - SOCIALFLYNY.COM - STEPH@SOCIALFLYNY.COM 74
- 75. MOBILE LOCATION WEB MOBILE SITE MOBILE APP SEO SOCIAL SEM EMAIL MARKETING SOCIAL COMMERCE SOCIAL ECOMMERCE BLOG FORUMS EVENTS QR CODES DIGITAL LANDSCAPE STEPHANIE ABRAMS & COURTNEY SPRITZER - SOCIALFLYNY.COM - STEPH@SOCIALFLYNY.COM 75
- 76. WHY SOCIAL MEDIA FOR START UPS? STEPHANIE ABRAMS & COURTNEY SPRITZER - SOCIALFLYNY.COM - STEPH@SOCIALFLYNY.COM 76
- 77. SOCIALMEDIAGOALS: GENERATELEADS &DRIVESALES MANAGEYOUR ONLINEREPUTATION INCREASEBRAND AWARENESS PROVIDECUSTOMER SERVICE&RETENTION STEPHANIE ABRAMS & COURTNEY SPRITZER - SOCIALFLYNY.COM - STEPH@SOCIALFLYNY.COM 77
- 78. SOCIALMEDIAGOALS: GENERATELEADS &DRIVESALES MANAGEYOUR ONLINEREPUTATION INCREASEBRAND AWARENESS PROVIDECUSTOMER SERVICE&ERNEHTAENNCTIEOSNEARCH ENGINEOPTIMIZATION STEPHANIE ABRAMS & COURTNEY SPRITZER - SOCIALFLYNY.COM - STEPH@SOCIALFLYNY.COM 78
- 79. GENERATE LEADS AND DRIVE SALES CASE STUDY: LYFT STEPHANIE ABRAMS & COURTNEY SPRITZER - SOCIALFLYNY.COM - STEPH@SOCIALFLYNY.COM 79
- 80. SOCIALMEDIAGOALS: GENERATELEADS &DRIVESALES MANAGEYOUR ONLINEREPUTATION INCREASEBRAND AWARENESS ENHANCESEARCH ENGINEOPTIMIZATION PROVIDECUSTOMER SERVICE&RETENTION STEPHANIE ABRAMS & COURTNEY SPRITZER - SOCIALFLYNY.COM - STEPH@SOCIALFLYNY.COM 80
- 81. INCREASE BRAND AWARENESS More cost-effective than traditional marketing & advertising Allows for targeted distribution STEPHANIE ABRAMS & COURTNEY SPRITZER - SOCIALFLYNY.COM - STEPH@SOCIALFLYNY.COM 81
- 82. STEPHANIE ABRAMS & COURTNEY SPRITZER - SOCIALFLYNY.COM - STEPH@SOCIALFLYNY.COM 82
- 83. INCREASE BRAND AWARENESS CASE STUDY: MANI DIARIES STEPHANIE ABRAMS & COURTNEY SPRITZER - SOCIALFLYNY.COM - STEPH@SOCIALFLYNY.COM 83
- 84. INCREASE BRAND AWARENESS CASE STUDY: MANI DIARIES STEPHANIE ABRAMS & COURTNEY SPRITZER - SOCIALFLYNY.COM - STEPH@SOCIALFLYNY.COM 84
- 85. STEPHANIE ABRAMS & COURTNEY SPRITZER - SOCIALFLYNY.COM - STEPH@SOCIALFLYNY.COM 85
- 86. MANAGE YOUR ONLINE REPUTATION Establish your credibility From “Controlling the message” to full transparency STEPHANIE ABRAMS & COURTNEY SPRITZER - SOCIALFLYNY.COM - STEPH@SOCIALFLYNY.COM 86
- 87. MANAGE YOUR ONLINE REPUTATION CASE STUDY: CHAPSTICK “Be heard at facebook.com/Chapstick” Source: www.adweek.com STEPHANIE ABRAMS & COURTNEY SPRITZER - SOCIALFLYNY.COM - STEPH@SOCIALFLYNY.COM 87
- 88. STEPHANIE ABRAMS & COURTNEY SPRITZER - SOCIALFLYNY.COM - STEPH@SOCIALFLYNY.COM 88
- 89. PROVIDE CUSTOMER SERVICE AND RETENTION CASE STUDY: TARGET STEPHANIE ABRAMS & COURTNEY SPRITZER - SOCIALFLYNY.COM - STEPH@SOCIALFLYNY.COM 89
- 90. STEPHANIE ABRAMS & COURTNEY SPRITZER - SOCIALFLYNY.COM - STEPH@SOCIALFLYNY.COM 90
- 91. 36.4% 12.5% 9.5% 7.9% 6.1% 4.1% 3.8% 3.5% ENHANCE SEARCH ENGINE OPTIMIZATION Rank # versus Average CTR STEPHANIE ABRAMS & COURTNEY SPRITZER - SOCIALFLYNY.COM - STEPH@SOCIALFLYNY.COM 91
- 92. SOCIAL MEDIA BEST PRACTICES STEPHANIE ABRAMS & COURTNEY SPRITZER - SOCIALFLYNY.COM - STEPH@SOCIALFLYNY.COM 92
- 93. 1. ENCOURAGE SHARING ACROSS ALL PLATFORMS STEPHANIE ABRAMS & COURTNEY SPRITZER - SOCIALFLYNY.COM - STEPH@SOCIALFLYNY.COM 93
- 94. 2. POST PICTURES WITH EVERY POST - Be very visual – showcase your brand - All photos should be high resolution STEPHANIE ABRAMS & COURTNEY SPRITZER - SOCIALFLYNY.COM - STEPH@SOCIALFLYNY.COM 94
- 95. 3. BE PROACTIVE - Tweet to influencers - Search hashtags and Start Conversations - Re-pin from your target customers on Pinterest STEPHANIE ABRAMS & COURTNEY SPRITZER - SOCIALFLYNY.COM - STEPH@SOCIALFLYNY.COM 95
- 96. 4. FACEBOOK ADVERTISING - Target your exact customer by age, location, gender, interests, income, and marital status STEPHANIE ABRAMS & COURTNEY SPRITZER - SOCIALFLYNY.COM - STEPH@SOCIALFLYNY.COM 96
- 97. PURE LYFT CASE STUDY STEPHANIE ABRAMS & COURTNEY SPRITZER - SOCIALFLYNY.COM - STEPH@SOCIALFLYNY.COM 97
- 98. 1. Background - LYFT is a “Clean Caffeine” energy product infused with all natural caffeine - LYFT is an innovative product that provides a new and unique energy experience for consumers who are not satisfied with their current choice of energy drinks or shots. STEPHANIE ABRAMS & COURTNEY SPRITZER - SOCIALFLYNY.COM - STEPH@SOCIALFLYNY.COM 98
- 99. 2. Objectives We created a social media strategy based on the following objectives: • Build an overall brand awareness across all social media platforms • Grow fan following, engagement and organic sharing • Drive traffic to purelyft.com • Encourage trials of LYFT • Demonstrate rapid social media growth to investors STEPHANIE ABRAMS & COURTNEY SPRITZER - SOCIALFLYNY.COM - STEPH@SOCIALFLYNY.COM 99
- 100. 3. Tactics • Created a strategy for Facebook, Twitter, Instagram • Managed Facebook, Twitter and Instagram accounts • Created and managed Facebook ads • Produced a compelling conversation calendar focused on driving user engagement, creating overall brand awareness, highlighting press and driving sales • Implemented contests on Facebook, Twitter, and Instagram to grow social media audience as well e-mail subscribers STEPHANIE ABRAMS & COURTNEY SPRITZER - SOCIALFLYNY.COM - STEPH@SOCIALFLYNY.COM 100
- 101. Facebook Ad Example STEPHANIE ABRAMS & COURTNEY SPRITZER - SOCIALFLYNY.COM - STEPH@SOCIALFLYNY.COM 101
- 102. Facebook Blogger Interaction Customer Interaction Engaging Post STEPHANIE ABRAMS & COURTNEY SPRITZER - SOCIALFLYNY.COM - STEPH@SOCIALFLYNY.COM 102
- 103. Twitter Engaging Tweets Customer Interaction Mentions STEPHANIE ABRAMS & COURTNEY SPRITZER - SOCIALFLYNY.COM - STEPH@SOCIALFLYNY.COM 103
- 104. Instagram Engaging Post Mentions Customer Interaction STEPHANIE ABRAMS & COURTNEY SPRITZER - SOCIALFLYNY.COM - STEPH@SOCIALFLYNY.COM 104
- 105. 4. Results • Increased Facebook “Likes” by 579% (from 925 to 6,284 in 4 months) • Increased Twitter followers by 461% (from 56 to 314 in 4 months) • Increased Instagram followers by 315% (from 101 to 419 in 4 months) • Increased engagement STEPHANIE ABRAMS & COURTNEY SPRITZER - SOCIALFLYNY.COM - STEPH@SOCIALFLYNY.COM 105
- 106. Q&A
- 107. Social Media & Mobile Tech
- 108. Upcoming Events Technology Transfer Thursday, October 9th 4:30PM Hartford, CT 4:30pm – 7:00pm Connecticut Innovation Summit Wednesday November, 12th Oakdale Theater, Wallingford, CT 9:30am – 3:30pm CVG Holiday Party December 11th University of Bridgeport Bridgeport, CT 4:30pm – 7:00pm
- 109. Sponsors
Editor's Notes
- Intermingl is a platform for capturing and maximizing social capital at event and meetings.
- Have you ever walked into a room for an event or something similar and just felt a bit overwhelmed. You want to make new connections but honestly it seems daunting to have a meaningful conversation with someone YOU think is worth it. It doesn’t stop there: even if you are successful, you are presented with a different set of problems – you’ve walked away with a bunch of business cards and now you need to follow up. All I can say is no one does this well at all. Mingl solves this problem and more elegantly. Here’s how: Opt-in popup social network See connections, matches, deep search Like people, tag them, take notes. Mingl tracks all the people who you are interested and who are interested in you and makes it easy to follow up. But there’s more! Who is missing in this picture? The event producer. What’s in it for him? Glad you asked! Audience intelligence! Real time Analytics and enagagement Send real time notifications to any and different demographics of attendees Sponsor brand and profile integration Reporting, Data Export, CRM integration, Marketing for next event Bottom-line, we are solving a real problem for customers and creating a strong incentive for people who bring them together (to explore a topic, a brand or for community building) to introduce it to them.
- Hello! I’m Candice Hughes, CEO of AdapTac Games. AdapTac Games develops behavioral health games. Our first game helps teens with ADHD (attention deficit hyperactivity disorder) to improve their attention and planning skills.
- PAUSE
- Our current management team is composed of a diverse group of professionals with strong backgrounds in entrepreneurship, research, science, management, operations and IT. Each member of management have successfully lead projects ranging from $10M up to $400M in value. In addition to our in depth understanding of the pharmaceutical field our management team also understands what it takes to develop products through research and development. Our management teams extensive expertise in diverse fields and commitment to this venture are the two key factors which will make this a successful project.