Early-stage companies pitch their ideas and businesses at CVG's Second Thursday Social Media and Mobile Tech event. Followed by a presentation by SocialFly, focused on trends in social media and how they impact your business.
9. Social Media & Mobile Tech
Event Co-Chairs:
Bruce Blasnik
CVG, Stamford
Chapter President
David Schaffer
CVG, Stamford
Chapter Board
Member
10. Entrepreneurial Pitches
Activate Brain & Body
AdapTac Games
Copilot Family
Electric Compass
Fanum
MaxExposure Social Media
MEA Mobile
Milnaa
MyBeanJar
11. Longevity is the great gift of the 20th century.
The Longevity Economy is the great challenge of the 21st century.
So, we are…
Re-engineering the failed fitness business for an older, unfit population.
Martin Pazzani, Founder/CEO
September 2014
12. A GROUP WANTING TO RE-INVENT
AGING
92 MILLION
PEOPLE
AGES 45 TO 70
LOOKING
FOR SOLUTIONS
COST OF HEALTHCARE RISES WITH
AGE
DEMENTI
A
OBESI TY
DIABETE
S
CARDIO
STRESS
CREATE CONDITIONS HARMFUL TO
BRAINS
THE MOST INACTIVE UNFIT GROUP
EVER
9 OUT OF
1B0OOMER
SARE NOT
SERVED
BY
TRADITIONAL
FITNESS
OPTIONS
GYM MEMBERSHIP PLUMMETS AT
AGE 45
BRAIN GAMES ALONE ARE NOT
ENOUGH
NEUROGENESIS
IS TRIGGERED BY
EXERCISE
AEROBIC
AND
RESISTENCE
TRAINING
A PROACTIVE MEME FUELED BY
MEDIA
CREATING MASSIVE PRIMARY
DEMAND
13. TO AMERICA’S HEALTHCARE AND AGING CONCERNS
ACT!VATE DASHBOARD PROPRIETARY ALGORITM
TM
1.
QUANTIFIED SELF
ASSESSMENT TECH
4.
STRESS
REDUCTION
BRAIN EXERCISE
BODY EXERCISE
2.
BRAIN-BODY
COACH
3.
PERSONALIZED
PROGRAM
OPTIMAL PERFORMANCE OF
BRAIN & BODY
14. REMOTE
LIVE
COACHING DASHBOARD & APPS
SOCIAL MEDIA
COMMUNITIES
BRAIN-BODY
COACHES
HOME
PROGRAM
15. HEALTHCARE
HOSPITALITY
SPA
PRIVATE TRAINING
QUIET
SAFE HAVEN
CARING
INNOVATIVE
OASIS
SAVANNAH
CURATED
EQUIPMENT
BRAIN EXERCISE
BODY EXERCISE
STRESS
REDUCTION
COMMUNITY
DASHBOARD DRIVEN
16. Entrepreneurial Pitches
Activate Brain & Body
AdapTac Games
Copilot Family
Electric Compass
Fanum
MaxExposure Social Media
MEA Mobile
Milnaa
MyBeanJar
17. Candice M. Hughes, PhD, MBA
CEO/Founder
AdapTac Games
Behavioral health games for kids
Confidential Do Not Distribute
chughes@adaptacgames.com
http://adaptacgames.com
http://www.facebook.com/adaptacgames
18. Market Challenge
• ADHD affects up to 10 million children aged 5-14 in the US.1
• Traditional pharmaceutical treatments carry burdens:
• High cost
• Lower appetite
• Stomach pain
• Insomnia
• Suicidal thoughts
• While other non-traditional solutions exist, they have issues:
• Inaccessible for home use
• High cost
• Involve tedious activities which patients dread
With these barriers, is it any wonder up to 64% of patients
discontinue or don’t adhere to prescriptions?2
1) “The CNS Market Outlook to 2036.” SCRI Business Insights, July 2011, pg 47-48.
2) Adler LD, Nierenberg AA. Postgrad Med. 2010. 122(1):184-191.
Confidential Do Not Distribute
19. iTunes App Release Dec 2014
• Initial ADHD game to improve attention/planning
skills
• Tablet app iOS7 & iOS8 compatible and online games
plus parent content resource for subscribers
• Game concept: Plan (in library study car part & team
specs); Collect (the fastest vehicle given parts & time
constraints & distractors); Race (cross finish line first
while fending off attackers)
• Dashboard: Scores for attention, strategy, finish time,
task completion, recall. Scores provide needed
feedback for improvement.
• Game test has attracted >600 to click “sign up” in 3
months
• Efficacy and beta test to start September 15
Confidential Do Not Distribute
21. Sales Growth & Business Model
Market Potential Subscribership Growth
10M US kids with
ADHD
70-75% potential
for game-based
therapy ~7.5M
5-10% market
share 375-
750k
Competitive analysis revealed
• 7-10% share market potential,
• 375-750K potential subscribers
Modest build and growth to a 0.7%
market share by yr 2 yields
• First Profit 6-9 Months
Model: At 1 yr convert from per
purchase to online subscription model
Subscriber Build Up in First
8000
6000
4000
2000
2 Years
Large Potential Market - 0.7% Share Yields Growth and Profits
Confidential Do Not Distribute
Moms clicking beta game
test form signup
~600
0
1 3 5 7 9 11 13 15 17 19 21 23 25
# of Subscribers
Month
22. Current Team
• CEO/Neuroscientist– Candice M. Hughes, PhD, MBA
• Founder and Principal of Hughes BioPharma Advisers LLC; consultancy with
global clients including Fortune 500 firms
• Founded Pharmaceutical/Healthcare Division at venture capital-backed NYC
firm; revenue increased $0-$2.4M in 2 years; exit: private sale
• Managed a team for a $10M clinical trial development project at Pfizer
• Consultant Game Developers–
• Rey Samonte & Bob Parkinson, (behind scenes consultants) mobile & online
game developers (>50 mobile/online games plus Xbox, Playstation, & Sega)
• Game Artists: George Berger- MTV & Nickelodeon ; Scott Butler- >25 mobile
games, Playstation, PC games)
• Clinical Consultant: Francine Baffa, PhD, BCBA-D
• Corporate Advisers: Danny Bain, Software Development Manager, Online
Products at Tableau Software formerly Group Manager at Microsoft and
Manager at Amazon; Chuck Allen, Formerly Dir Tech Ops, COD- Black Ops,
Activision, COO at DriveDev; Austin Harley, formerly at Hope Labs, soon to be at
Riot Games (League of Legends); Janis Collins at StamfordiCenter & The Refinery
Confidential Do Not Distribute
23. Entrepreneurial Pitches
Activate Brain & Body
AdapTac Games
Copilot Family
Electric Compass
Fanum
MaxExposure Social Media
MEA Mobile
Milnaa
MyBeanJar
25. what’s the issue?
Digital devices and social media have created an ‘on-line’ generation of kids
who are more technologically adept than their parents, yet without the maturity
and wisdom to avoid the challenges and pitfalls this reality creates.
Navigating Technology Together
25
26. who cares?
67%
Navigating Technology Together
26
IFS Study of 1000 Parents, Family Studies’ March 2014
Parents concerned about
technology's effect on their
children
80%
Parents concerned about
advertisers learning too much
from their children’s online
browsing behavior
72%
Parents concerned
about their children meeting
strangers online
27. what we do
Navigating Technology Together
27
navigator
family
flightpath
neighborhoods
• day parting features
• application inventory
• age appropriate content
• device location
• lock/unlock/wipe
• no ‘flight zones’
• detailed usage reports
• security/malware
• full content management
• curated content
• insights
• advocacy
• community
28. what’s the market?
Navigating Technology Together
28
First Phone
24.94%
Tough Love
35.46%
Real World
39.64%
age 5-9
‘First Phone’
3.9m smartphones
7.3m tablets
age 10-14
‘Tough Love’
8.6m smartphones
7.2m tablets
age 15-18
‘Real World’
11.9m
smartphones
5.9m tablets
44.9m devices
29. Entrepreneurial Pitches
Activate Brain & Body
AdapTac Games
Copilot Family
Electric Compass
Fanum
MaxExposure Social Media
MEA Mobile
Milnaa
MyBeanJar
31. www.electriccompass.com
Electric Compass Tracker
Enterprise App
GPS Tracking
Tracks mobile
workers for increased
productivity, improved
safety and cost savings
Supports many devices
on the same tracking
platform
32. www.electriccompass.com
Uncool App – Cool Business Model
Software-as-a-Service (Saas) Model
“Subscription” service
Recurring monthly revenue
Lower initial cost to customers
Greater total revenue over time
Sell once – bill again, and
again and again!
33. www.electriccompass.com
Go To Market Strategy
Channel Focused
Partner with Value Added Resellers (VARs),
Managed Service Providers (MSPs),
Independent Software Vendors (ISVs) and
hardware manufacturers
Add advanced GPS tracking features to their
solutions, enterprise applications and
devices
Also sell direct – and we like referrals
35. Entrepreneurial Pitches
Activate Brain & Body
AdapTac Games
Copilot Family
Electric Compass
Fanum
MaxExposure Social Media
MEA Mobile
Milnaa
MyBeanJar
39. PROBLEM
Cost for Music = $$$$$$
Budget = $ - $$$
Independent Films
TV
Brands
Advert ising
Video Games
Publishers work o commission
41. HOW IT WORKS
fanum.Client fm Client + Art ist
Submits
project
descript ion t o
fanum.fm
Creates
contest for
eligible
Tastemakers
Client pays
fract ion of
the cost for
music
42. Entrepreneurial Pitches
Activate Brain & Body
AdapTac Games
Copilot Family
Electric Compass
Fanum
MaxExposure Social Media
MEA Mobile
Milnaa
MyBeanJar
44. The Right Product
The Right Time
The Right Market
The Right Price
The Right Strategy
45. Patent-Pending Social Media Analysis™ process
This Analysis provides a
business owners with a
definitive “grade” on the
effectiveness of their social
media, based on ‘industry
standards’
95%
Small businesses have an
Index Score under 50%
www.YourSocialMediaAnalysis.com
46. We Set - up, Manage & Maintain
Social Media for small businesses...
• On-going posting of relevant content
• Reputation Monitoring and Replies
• Competition Monitoring
• Reports and Analytics
• Ongoing Coaching on Audience Building
• Price “locked” for the life of the contract
Doing it wrong, is as bad as, not doing it at all...
47. Sales Strategy
B2B Direct Sales via:
Sales Reps - Full & Part Time “straight commission”
• 7.5% - 25% per sale paid weekly!
• Paid for life of clients
Business Builders
• Receiving overrides on unlimited sales reps
• No territories or boundaries
District Sales Managers
• Employing Full Time sales reps
• Commissions paid to DM for Life of Client
Resellers
• Already selling to small business
• Add on, lead in or expansion of current line
Sales Partners
• Online Sales
• Tele-Marketing Sales
48. A Division of: B2B Global Network, Inc.
Contact:
Joe Grushkin, CEO & President 203.557.3670
Home Office:
41 Oak Street, Suite #101
Westport, CT 06880 Joe@B2BGlobalNetwork.biz
www.B2BGlobalNetowork.com
Sales & Reseller Opportunity Info
www.MaxExposureSocialMedia.com
Product/customer info
www.YourSocialMediaIndex.com
Social Media Analysis™ Process
49. Entrepreneurial Pitches
Activate Brain & Body
AdapTac Games
Copilot Family
Electric Compass
Fanum
MaxExposure Social Media
MEA Mobile
Milnaa
MyBeanJar
55. Entrepreneurial Pitches
Activate Brain & Body
AdapTac Games
Copilot Family
Electric Compass
Fanum
MaxExposure Social Media
MEA Mobile
Milnaa
MyBeanJar
57. Milnaa’s Solutions
TENCENT’S
(QQ.com)
YE 2013
Market Cap -
US$125 Billion
Intranet/Extranet
for enterprises
Consumer platform
with content
catered to regional
identities Indian
users’
58. India’s Massive “Social Business” Opportunity
User growth from 213 million to 550
million in next 3 - 4 years
Underserved rural market of 800 million
42% of Indians want
local content and language
GDP of rural India at $3 trillion in purchasing power
60 million small and medium
enterprises
60. Next Steps
Regional Banks
&
Media
Companies
Mobile
&
Universal
Messaging
BJP Party
&
Local
Governments
61. Entrepreneurial Pitches
Activate Brain & Body
AdapTac Games
Copilot Family
Electric Compass
Fanum
MaxExposure Social Media
MEA Mobile
Milnaa
MyBeanJar
63. 2 huge problems, 1 simple solution
Brand Advertisers
Need to engage new customers,
build loyalty, motivate in store
and/or online purchases.
Game Publishers
Need to acquire and retain users,
monetize, add to user experience.
MyBeanJar
Delivers targeted digital coupons as rewards for achievements in
online and mobile games. MBJ charges sponsors, shares revenue
with publishers.
BeanJar, Inc. Confidential 63
64. play. win real stuff. get it now.
in-game & post-game engagement
SHOW THIS TO STORE CLERK
REDEEMED 04/16/12 11:12PST
Free Pastry
No purchase necessary
BeanJar, Inc. Confidential 64
1. Play & win from
any game
2. Open MBJ,
click on reward
3. Redeem at
store or online
.
65. ad spend quickly shifting to mobile
This gap is a
$20B opportunity
BeanJar, Inc. Confidential 65
45%
40%
35%
30%
25%
20%
15%
10%
5%
0%
TV Print Radio Internet Mobile
Ad Spend
Time Spent
In-game mobile ad spend predicted to reach $7B by 2015
66. best bang for the buck
• Advertisers pay MBJ 10¢ per reward delivery
• Publisher gets 25% share of that revenue
The MBJ “Money Machine”
6 Beans delivered/hour/MBJ User
x 4 Hrs/mo of MBJ-embedded play
= 24 Beans/mo delivered in-games
+ 24 Beans for post-game actions
Each “Bean” = 1 full offer x 10¢ Fee per Bean delivered
$4.80 Gross ARPU (Avg Rev/User/Mo)
BeanJar, Inc. Confidential 66
=
Players receive only rewards they request to assure relevance.
No accumulation or points—Impulse purchase from instant gratification.
67. usage/events key metrics
User data supplied by Flurry Analytics, and BeanJar’s GPS tracking algorithms.
Users won Beans, and interacted with MBJ app. Results measured over 8-week trial period.
Bean Shared
Email
Text message
Facebook
Twitter
Bean Website Viewed
Bean Redeemed
Sponsor List Viewed
Sponsor Website Browsed
Sponsor/Bean Liked
Game List Viewed
Publisher Website Browsed
Game Viewed in App Store
Video Watched
63% of users at least 1x
24% of users at least 1x
19% of users 1x
31% of users at least 1x
9% of users at least 1x
74% of users viewed at least 1 website per session
18% avg redemption rate on all Beans, 44% high (BR)
62% of users-at least 1x per session
71% of users who viewed- at least 1x per session
24% of users
59% of users- at least 1x per session
34% of users who viewed
48% of users who viewed
16% of users viewed
BeanJar, Inc. Confidential
69. Social Media & Mobile Tech
Keynote Speakers:
STEPHANIE ABRAMS
CEO
COURTNEY SPRITZER
COO
71. AGENDA
What is social media?
Important social media marketing goals for startups
Social media best practices
STEPHANIE ABRAMS & COURTNEY SPRITZER - SOCIALFLYNY.COM - STEPH@SOCIALFLYNY.COM 71
73. WHAT IS SOCIAL MEDIA?
STEPHANIE ABRAMS & COURTNEY SPRITZER - SOCIALFLYNY.COM - STEPH@SOCIALFLYNY.COM 73
74. WHAT SOCIAL MEDIA SITES ARE BEST FOR START UPS
I feel like some
pizza. #sohungry
Here’s why I’m
eating pizza
Video of me
eating pizza
Here’s a photo
of my pizza
I’m really good
at eating pizza
STEPHANIE ABRAMS & COURTNEY SPRITZER - SOCIALFLYNY.COM - STEPH@SOCIALFLYNY.COM 74
75. MOBILE
LOCATION
WEB
MOBILE
SITE
MOBILE
APP
SEO
SOCIAL
SEM
EMAIL
MARKETING
SOCIAL
COMMERCE
SOCIAL
ECOMMERCE
BLOG
FORUMS
EVENTS
QR
CODES
DIGITAL
LANDSCAPE
STEPHANIE ABRAMS & COURTNEY SPRITZER - SOCIALFLYNY.COM - STEPH@SOCIALFLYNY.COM 75
76. WHY SOCIAL MEDIA FOR START UPS?
STEPHANIE ABRAMS & COURTNEY SPRITZER - SOCIALFLYNY.COM - STEPH@SOCIALFLYNY.COM 76
81. INCREASE BRAND AWARENESS
More cost-effective than traditional
marketing & advertising
Allows for targeted distribution
STEPHANIE ABRAMS & COURTNEY SPRITZER - SOCIALFLYNY.COM - STEPH@SOCIALFLYNY.COM 81
86. MANAGE YOUR ONLINE REPUTATION
Establish your credibility
From “Controlling the message”
to full transparency
STEPHANIE ABRAMS & COURTNEY SPRITZER - SOCIALFLYNY.COM - STEPH@SOCIALFLYNY.COM 86
87. MANAGE YOUR ONLINE REPUTATION
CASE STUDY: CHAPSTICK
“Be heard at facebook.com/Chapstick”
Source: www.adweek.com
STEPHANIE ABRAMS & COURTNEY SPRITZER - SOCIALFLYNY.COM - STEPH@SOCIALFLYNY.COM 87
91. 36.4%
12.5%
9.5%
7.9%
6.1%
4.1%
3.8%
3.5%
ENHANCE SEARCH ENGINE
OPTIMIZATION
Rank # versus Average CTR
STEPHANIE ABRAMS & COURTNEY SPRITZER - SOCIALFLYNY.COM - STEPH@SOCIALFLYNY.COM 91
92. SOCIAL MEDIA BEST PRACTICES
STEPHANIE ABRAMS & COURTNEY SPRITZER - SOCIALFLYNY.COM - STEPH@SOCIALFLYNY.COM 92
93. 1. ENCOURAGE SHARING ACROSS ALL PLATFORMS
STEPHANIE ABRAMS & COURTNEY SPRITZER - SOCIALFLYNY.COM - STEPH@SOCIALFLYNY.COM 93
94. 2. POST PICTURES WITH EVERY POST
- Be very visual – showcase your brand
- All photos should be high resolution
STEPHANIE ABRAMS & COURTNEY SPRITZER - SOCIALFLYNY.COM - STEPH@SOCIALFLYNY.COM 94
95. 3. BE PROACTIVE
- Tweet to influencers
- Search hashtags and
Start Conversations
- Re-pin from your target
customers on Pinterest
STEPHANIE ABRAMS & COURTNEY SPRITZER - SOCIALFLYNY.COM - STEPH@SOCIALFLYNY.COM 95
96. 4. FACEBOOK ADVERTISING
- Target your exact customer by age, location, gender,
interests, income, and marital status
STEPHANIE ABRAMS & COURTNEY SPRITZER - SOCIALFLYNY.COM - STEPH@SOCIALFLYNY.COM 96
97. PURE LYFT CASE STUDY
STEPHANIE ABRAMS & COURTNEY SPRITZER - SOCIALFLYNY.COM - STEPH@SOCIALFLYNY.COM 97
98. 1. Background
- LYFT is a “Clean Caffeine” energy product infused with all
natural caffeine
- LYFT is an innovative product that provides a new and unique
energy experience for consumers who are not satisfied with
their current choice of energy drinks or shots.
STEPHANIE ABRAMS & COURTNEY SPRITZER - SOCIALFLYNY.COM - STEPH@SOCIALFLYNY.COM 98
99. 2. Objectives
We created a social media strategy based on the following objectives:
• Build an overall brand awareness across all social media
platforms
• Grow fan following, engagement and organic sharing
• Drive traffic to purelyft.com
• Encourage trials of LYFT
• Demonstrate rapid social media growth to investors
STEPHANIE ABRAMS & COURTNEY SPRITZER - SOCIALFLYNY.COM - STEPH@SOCIALFLYNY.COM 99
100. 3. Tactics
• Created a strategy for Facebook, Twitter, Instagram
• Managed Facebook, Twitter and Instagram accounts
• Created and managed Facebook ads
• Produced a compelling conversation calendar focused on driving
user engagement, creating overall brand awareness, highlighting
press and driving sales
• Implemented contests on Facebook, Twitter, and Instagram to
grow social media audience as well e-mail subscribers
STEPHANIE ABRAMS & COURTNEY SPRITZER - SOCIALFLYNY.COM - STEPH@SOCIALFLYNY.COM 100
101. Facebook Ad Example
STEPHANIE ABRAMS & COURTNEY SPRITZER - SOCIALFLYNY.COM - STEPH@SOCIALFLYNY.COM 101
102. Facebook
Blogger Interaction Customer Interaction Engaging Post
STEPHANIE ABRAMS & COURTNEY SPRITZER - SOCIALFLYNY.COM - STEPH@SOCIALFLYNY.COM 102
Intermingl is a platform for capturing and maximizing social capital at event and meetings.
Have you ever walked into a room for an event or something similar and just felt a bit overwhelmed. You want to make new connections but honestly it seems daunting to have a meaningful conversation with someone YOU think is worth it.
It doesn’t stop there: even if you are successful, you are presented with a different set of problems – you’ve walked away with a bunch of business cards and now you need to follow up. All I can say is no one does this well at all.
Mingl solves this problem and more elegantly. Here’s how:
Opt-in popup social network
See connections, matches, deep search
Like people, tag them, take notes.
Mingl tracks all the people who you are interested and who are interested in you and makes it easy to follow up.
But there’s more!
Who is missing in this picture? The event producer. What’s in it for him? Glad you asked!
Audience intelligence!
Real time Analytics and enagagement
Send real time notifications to any and different demographics of attendees
Sponsor brand and profile integration
Reporting, Data Export, CRM integration, Marketing for next event
Bottom-line, we are solving a real problem for customers and creating a strong incentive for people who bring them together (to explore a topic, a brand or for community building) to introduce it to them.
Hello! I’m Candice Hughes, CEO of AdapTac Games. AdapTac Games develops behavioral health games. Our first game helps teens with ADHD (attention deficit hyperactivity disorder) to improve their attention and planning skills.
PAUSE
Our current management team is composed of a diverse group of professionals with strong backgrounds in entrepreneurship, research, science, management, operations and IT. Each member of management have successfully lead projects ranging from $10M up to $400M in value. In addition to our in depth understanding of the pharmaceutical field our management team also understands what it takes to develop products through research and development. Our management teams extensive expertise in diverse fields and commitment to this venture are the two key factors which will make this a successful project.