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Letter of proposal

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CharlieAimee24

The advertisement proposes a narrative television ad to promote running shoes. It will tell the story of a female runner on a grass track with clearly visible lines, using various camera shots and fast-paced editing to create interesting footage. The ad will feature a popular running track song and dialogue to inform the target audience of athletes about the shoes.

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Harry Wright Preliminarytask Letter of proposal In my advertI will be advertisingrunningshoes.The formof thisadvertwill be viatelevisionand aimsto be shownon a numberof popularchannels.Thiswill be narrative advertswhichwillastory of the runner,a build-upof theirrun.The contentof the advertwill includeafemale running, runningona 400 meterrunningtrack.The track will be ongrass withlinesclearlyvisible toshow howprofessional she is,almostcreatingasense of celebrityendorsement. Mise-en-scene will be usedbe havinga runningtrack and sportsclothing. Cameraworkwill be usedbyhavinga varietyof differentshotcompositionscreatinginterestingfootage forthe viewer.A wide range of shottypes will alsobe usedsuchas a wide shot,establishingshotandclose ups.The editing techniquesIwill use are cuttingand fastpace. Sound will be an importantaspectof the advertisementthe advertwill feature a popularrunningtractand thendialogue toinformmyniche audience of athletes.Ican ensure youthatthis advertisement will be successfulforyourcompany.

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Letter of proposal

  • 1. Harry Wright Preliminarytask Letter of proposal In my advertI will be advertisingrunningshoes.The formof thisadvertwill be viatelevisionand aimsto be shownon a numberof popularchannels.Thiswill be narrative advertswhichwillastory of the runner,a build-upof theirrun.The contentof the advertwill includeafemale running, runningona 400 meterrunningtrack.The track will be ongrass withlinesclearlyvisible toshow howprofessional she is,almostcreatingasense of celebrityendorsement. Mise-en-scene will be usedbe havinga runningtrack and sportsclothing. Cameraworkwill be usedbyhavinga varietyof differentshotcompositionscreatinginterestingfootage forthe viewer.A wide range of shottypes will alsobe usedsuchas a wide shot,establishingshotandclose ups.The editing techniquesIwill use are cuttingand fastpace. Sound will be an importantaspectof the advertisementthe advertwill feature a popularrunningtractand thendialogue toinformmyniche audience of athletes.Ican ensure youthatthis advertisement will be successfulforyourcompany.