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2016 inbound chris

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This document summarizes key details from the Inbound 2016 conference. It notes that the conference had over 19,000 attendees from 90 countries, 265 speakers, and 302 educational sessions. Topics covered included marketing, sales, inbound methodology, and more. The document discusses how attendees find some tools and tactics more useful than others to implement. It also emphasizes the value of checklists to standardize processes, reduce mistakes, and increase effectiveness based on examples like surgery instructions, maintenance checklists, and band set lists.

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2016
2016 inbound chris
2016 inbound chris
INBOUND NUMBERS Attendees: 19,000+ Speakers: 265 Geography: 90 Countries Sponsors: 59 Educational Sessions: 302 Keynotes: 6 Consumption: 342,619 Bottles of Beer and 178,900*My Estimates
INBOUND Sessions by Topic Marketing: 124 SEO: 10 Sales: 84 Sales Enablement: 7 Inbound: 60 Branding: 6 Hubspot: 54 Influencer: 5 Strategy: 47 Metrics: 4 Conversion: 28 Personas: 3 Blog: 19 Paid Search: 1 Social Media: 17
Every year I come back with great info, resources, hacks, tips, tricks and even new philosophies about how to sell and market. Last year I even came back with the flu.
Some of the tools I start using--others though good, I just forget about. AND…. The more time consuming/involved a tactic is, the less likely I will use or implement it. I have to get my head around it. Then implement.
One of My First Sessions: Landing Pages & Conversions
Clarity: One of the 7 Principles of Conversion-Centered Design
Assuming there are 6 more principles with an equal number of best practice considerations (20 for Clarity), how could we possibly remember them all?!
2016 inbound chris
3,874!
Common Mistakes Not getting enough in the sales process to qualify, disqualify or to make proposals as effective as they could be. Not highlighting the benefits of what we do consistently enough (i.e. forgetting to talk about influencer) Missing steps in the onboarding process: (i.e. not putting a client’s discovery guide in their folder so others can reference. Forgetting to add Google Analytics to a client’s Hubspot blog)
My Key Takeaway: The Humble Checklist
The Checklist can be a way to make sure things don’t fall through the cracks. It could even start in the form of a playbook.
Checklist Benefits: Standardization Improves Processes Reduce Risk for Mistakes/Oversight Increase Effectiveness
The more I started looking, the more I started to see checklists everywhere
Discharge Instruction Sheet: Knee Surgery
When You Get Your Oil Changed.... Chances are they are using a checklist
HubSpot Uses Checklists for Certain Tasks
Seeing Sun Kil Moon while in Boston got me thinking more about checklists. How does a guy (Mark Kozelek), who is Pushing 50 Been playing since 1989 Played in 4 bands Created 23 albums Written 100s of songs ...Remember the words and songs when playing
2016 inbound chris
The Set List: A Band’s Checklist
2016 inbound chris

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2016 inbound chris

  • 4. INBOUND NUMBERS Attendees: 19,000+ Speakers: 265 Geography: 90 Countries Sponsors: 59 Educational Sessions: 302 Keynotes: 6 Consumption: 342,619 Bottles of Beer and 178,900*My Estimates
  • 5. INBOUND Sessions by Topic Marketing: 124 SEO: 10 Sales: 84 Sales Enablement: 7 Inbound: 60 Branding: 6 Hubspot: 54 Influencer: 5 Strategy: 47 Metrics: 4 Conversion: 28 Personas: 3 Blog: 19 Paid Search: 1 Social Media: 17
  • 6. Every year I come back with great info, resources, hacks, tips, tricks and even new philosophies about how to sell and market. Last year I even came back with the flu.
  • 7. Some of the tools I start using--others though good, I just forget about. AND…. The more time consuming/involved a tactic is, the less likely I will use or implement it. I have to get my head around it. Then implement.
  • 8. One of My First Sessions: Landing Pages & Conversions
  • 9. Clarity: One of the 7 Principles of Conversion-Centered Design
  • 10. Assuming there are 6 more principles with an equal number of best practice considerations (20 for Clarity), how could we possibly remember them all?!
  • 13. Common Mistakes Not getting enough in the sales process to qualify, disqualify or to make proposals as effective as they could be. Not highlighting the benefits of what we do consistently enough (i.e. forgetting to talk about influencer) Missing steps in the onboarding process: (i.e. not putting a client’s discovery guide in their folder so others can reference. Forgetting to add Google Analytics to a client’s Hubspot blog)
  • 14. My Key Takeaway: The Humble Checklist
  • 15. The Checklist can be a way to make sure things don’t fall through the cracks. It could even start in the form of a playbook.
  • 16. Checklist Benefits: Standardization Improves Processes Reduce Risk for Mistakes/Oversight Increase Effectiveness
  • 17. The more I started looking, the more I started to see checklists everywhere
  • 19. When You Get Your Oil Changed.... Chances are they are using a checklist
  • 20. HubSpot Uses Checklists for Certain Tasks
  • 21. Seeing Sun Kil Moon while in Boston got me thinking more about checklists. How does a guy (Mark Kozelek), who is Pushing 50 Been playing since 1989 Played in 4 bands Created 23 albums Written 100s of songs ...Remember the words and songs when playing
  • 23. The Set List: A Band’s Checklist