SearchLove London 2018 - Wil Reynolds - 10 Conversation Changing Visuals
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Whether you are e-commerce, local, B2B, B2C, PPC or SEO, this presentation will go over 10 data visualizations that have helped our team change conversations with clients, prioritize workloads, get things done faster and win.
SearchLove London 2018 - Wil Reynolds - 10 Conversation Changing Visuals
- 2. ©2018 Seer Interactive • p2 Link to these slides http://bit.ly/newseoviz
- 3. Who was here last year?
- 4. Who has seen this?
- 5. Who has made a report that looks like this?
- 6. ©2018 Seer Interactive • p6 Back to Basics & The Problem With New Content
- 7. ©2018 Seer Interactive • p7 I watched a stock Hyundai beat a stock Porsche
- 10. This is last years Presentation, The Hyundai.
- 14. You want the Porsche and can’t drive the Hyundai.
- 15. ©2018 Seer Interactive • p15 Conflicted
- 16. ©2018 Seer Interactive • p16 Give 50% of my presentation from last year? + My Moz Preso? Or give you all brand new, less effective stuff?
- 21. Local
- 22. ©2018 Seer Interactive • p22 8 mover keywords in every NYC zip code
- 25. ©2018 Seer Interactive • p25 Moving company in Queens
- 27. Arrows = Queens Movers not ranking for the term “queens moving”
- 28. ©2018 Seer Interactive • p28 New Reality, I can find pockets where competitors can advertise / grow brand at the zip code level.
- 29. ©2018 Seer Interactive • p29 NYC Movers
- 31. Ecommerce
- 32. ©2018 Seer Interactive • p32 Client, product feed impact, I don’t really sell low end of the market
- 34. ©2018 Seer Interactive • p34 For every KW what % of PLAs are “below our price target”?
- 41. Amazon
- 46. How Do I Stack Up???
- 50. ©2018 Seer Interactive • p50 But on Mobile…
- 55. 500k URLS!
- 56. Bring Order
- 57. ©2018 Seer Interactive • p57 Hospital Client
- 58. ©2018 Seer Interactive • p58 Looking for categories that don’t add up
- 65. I’m Spending On What?
- 71. 1 LP too many people
- 75. 0 mentions of durable or synonyms of durable
- 76. Take it up a level Level UP!
- 77. 1 vs Many
- 81. ©2018 Seer Interactive • p81 Yet for Organic…
- 83. ©2018 Seer Interactive • p83 To answer 14,680 Queries
- 84. Your LONG TAIL!! Is Longer Than You Think…
- 85. ©2018 Seer Interactive • p85 “Search term that spent $250 all year, in a $4MM account”
- 86. ©2018 Seer Interactive • p86 How many words look like that?
- 90. Client whose #1 competitor on desktop rankings in the top 20 (un KnowYour Enemy
- 91. ©2018 Seer Interactive • p91 Top Competitor on Google YOUTUBE!!
- 92. ©2018 Seer Interactive • p92 5th Competitor Quora
- 95. ©2018 Seer Interactive • p95 New Conversation, should we advertise?
- 99. ©2018 Seer Interactive • p99 Competitors you never would have told us
- 100. How do we stack up Part II
- 101. ©2018 Seer Interactive • p101 New Conversation: Of 114 domains, you are the one with the highest exposure to…
- 102. ©2018 Seer Interactive • p102 Mismatch on Landing Pages (Where Wikipedia is ranked #1, across 15 Million keywords)
- 108. ©2018 Seer Interactive • p108 30 keywords 5 KWs/pg 6 pages?
- 111. ©2018 Seer Interactive • p111 So now when I hear… X KWs / Pg…
- 112. I’m Like
- 113. ©2018 Seer Interactive • p113 Let’s Dissect a Domain… Who should we pick?
- 117. Always Sort By Conv!
- 124. All about SPEED!!
- 126. ©2018 Seer Interactive • p126 Go investigate the page
- 128. ©2018 Seer Interactive • p128 New Conversation, can we do better?
- 130. ©2018 Seer Interactive • p130 DO NOT Skip the niche players
- 135. Gobbling up rankings
- 136. ©2018 Seer Interactive • p136 What has Big Data Done for Seer?
- 137. ©2018 Seer Interactive • p137 Prioritization Revenue Foucsed Recco’s Rely Less on Best Practices Accountability - Show Me Data Stronger Client Convos
- 138. ©2018 Seer Interactive • p138 Thank you!