Stay Calm and Pin On

It’s social & now for business
Compiled by Ethinos Digital Marketing
www.ethinos.com It‟s not just blah, blah & blah

What is Pinterest?

• It is an image-based social networking and social publishing site.

• It lets you connect and share images with people who have common
interests.

• It lets you organize and share all the images you find and like on the web.

• It lets you tell your story, express your dreams, likes, and dislikes through
images.


Did you know?
 Pinterest hit 10 million monthly unique visitors in the
U.S.A., faster than any independent site in history

 Pinterest gets nearly 12 million monthly unique visitors

 Pinterest has over 10.4 million registered users

 9 million Facebook users access Pinterest every month
97%

Pinterest fans are women

LinkedIn
Pinterest generates
more referral traffic to
websites than YouTube, Google +
Google+, and LinkedIn
combined. You Tube

Pinterest


Advantages
1
Generates Traffic
Pinterest is a platform that already has many visitors. Thus, even if the website is
not well positioned, people with interests relevant to your business can easily find
you on Pinterest.

The virality through „Repin‟

2 „Repin‟ is Pinterest‟s feature that allows you to share the images you like and pin
them on your own board; so your friends, and those with common interests can
see them. Just like neural networks, thanks to collective intelligence, links to good
materials are reinforced with each ‘Repin.’

You don‟t need any friends

3 Pinterest is more focused on connecting to those who
share interests similar to yours. Pin-boards are according to
subject, topic and interest. So you don‟t need friends to
follow. Just follow pin-boards of the topics you find
interesting!

4 Image power
A picture is worth a thousand words. In case of Pinterest,
this is absolutely true! It lets you to access information in
an intuitive way.


Disadvantages

1
Do we want another social network?
Facebook, Twitter, Foursquare, Instagram, etc., the list of social networking sites
is almost endless. Many users may not be prepared for another one. They might
just ignore Pinterest and its possibilities for lack of enthusiasm to be on one more
social networking site. Pinterest‟s option to let people sign-in through their
Facebook profile, may reduce this apprehension.

2 Businesses could corrupt it
Pinterest is an ideal platform for businesses. Brands can create pin-boards of their
products, services, milestones, etc. However, there is a possibility of marketers
going into a pinning overdrive; thus spamming and corrupting the platform that
could have otherwise served as an ideal way to share interests through visuals.

3 Incubator of memes and SPAM?
The virality is one of Pinterest‟s strong points, but this is a
double-edged sword. Constant repins of memes and similar
content may end up making the network seem monotone
or propagandist.


When do they use it?

REGULARLY


SEO + Pinterest =

Identify your Create a Plug in your
Keyword Pinboard hashtags

Eg:
Eg: The Coolest Luxury home in IN Eg:
Luxury homes IN “Stunning décor in IN Luxury #Luxury-homes-in
Homes”

• Identify ONE keyword or • Make sure it is relevant to the • Tag every pin on your
phrase that you want to keyword/phrase you are focusing board using hashtags (eg:
target. Not three or four – on. #luxury-home-in) so you get
JUST ONE. Be realistic; the benefits of SEO from
don‟t choose a keyword so • Include the keyword in the title your images.
competitive that you have
a snowball‟s chance in hell • Find/create interesting visuals to • It is ok to include two or
for successful ranking. pin to your new board. three keyword hashtags,
such as #in-luxury-homes.
TIP : Not sure which keyword
to choose, or which ones are Just make sure you don‟t
too competitive. Try Google’s spam and use too many
keyword popularity tool for hashtags.
ideas


What is it being used for?

Store
Catalogues
Add prices to the
pictures of your Feedback Share your
products to attract styles
new buyers. Let people give Photographic Books Show the world who
opinions about you are. Create pin-
Ideal for models,
your creations. boards of images
actresses and actors.
according to
activities you are
involved in like
redecorating,
planning an
occasion, etc. You
Portfolio can share your likes
For professional and dislikes through
photographers, Brainstorming images & also look
graphic for some ideas that
Make your employees nspire.
designers, or
or co-workers expose
people form the
their project ideas on a
fashion world.
collaborative mural.


What is it being used for?

Wedding Ideas Travelling

You can create a Real Estate Make a list of
solitary or an places that you
Buy, sell, or rent a would like to
accompanied collage,
house through the visit.
in which you can
internet or just find a
collect images of
roommate.
everything that
interests you:
dresses, flowers,
places, or exotic
locales for your Lists
honeymoon.
Make a list of what
Recipes
you like and what
Costumes interests you. Upload pictures
Find the most and videos of
extraordinary your favorite
designs for a dishes.
carnival or party.


Advice & Tricks

Embed photos on your
website or blog:
If you have your own website, you can embed any content from Pinterest
with no need to host it on your server.


Attack of the ‘clones’

Imitators come after success:
Many websites are cloning the Pinterest format.

Even Lady Gaga‟s social network, „Little Monsters‟ or the new Myspace interface
denotes a clear influence. Whether they replicate Pinterest‟s success or just fade into
oblivion is something we will have to wait and watch!


Who needs to watch out?

Battle of image-based social networks
Even though
Pinterest isn‟t an
image hosting
service, it can still
seriously threaten
other services like
Flickr or Picasa, and
also pose a
competition to other
networks like
Instagram.


The new queen of referential traffic

According to
Shareaholic,
Pinterest
generates 3.6%
referral traffic;
which is more
than what
Google+
(0.22%),
YouTube
(1.05%), Reddit
(0.83%) and
0.22% 1.05% 0.83% 0.20% 3.6% LinkedIn (0.20%)
generate
together.


Re-pins VS Retweets
It‟s so viral, As images have a greater likelihood of getting shared,
Pinterest is very viral. Over 80% of pins are re-pins. In contrast, a
study done at a similar time in Twitter history showed that only 1.4%
of tweets were retweets.

80%
1.4%

Pinterest Etiquette
Art, sometimes is provocative and that is a big problem for
Pinterest. As a result, Pinterest blocks/prohibits it under
the assumption of it being „nudity or hateful content.‟


Websites can block pins

Websites can protect its copyrighted content
from being pinned to personal pinboards with a
simple HTML code.

< meta name = “pinterest” content = “nopin”/>


It’s future, what’s next?
It still has a lot of growing up to do:
As of now, Pinterest is in its beta phase and thus many
people have not registered yet. This means that the number
of users is likely to see a sharp rise soon.

The virality coming to smartphones?
An official App for IPhone already exists, and considering the
success of networks like Instagram, it‟s predictable that
Pinterest will take the virality of mobile pictures to a whole
new level.

Geolocated content?
Someday soon we will probably be able to access the most
viral photographs of our zone, or even see the boards of local
users. It seems like a natural step taking into account that
Twitter, Facebook, Instagram, have all jumped onto the
geolocation bandwagon.


And it continues growing…

According to Alexa.com, Pinterest is one
of the top 100 websites, and it is still
growing.

Daily users have increased by more than
145% since early 2012.

There are nearly 12 million monthly
unique visitors.


Have a Question?
Get in touch with the experts

siddharth.hegde@ethinos.com

+91 – 9820217252

@siddhegde
http://www.linkedin.com/in/hegdesiddharth
http://www.facebook.com /EthinosDigital

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