This document provides demographic information and a persona profile to help identify the target audience for a media product. The demographic data shows that the largest audiences for adventure and thriller genres are males aged 15-24, 25-34, and females aged 25-34 from middle-class backgrounds. The persona profile describes 25-year-old Ted, an outdoor adventure tour guide who enjoys extreme sports, socializing with friends, and films featuring adventurous characters similar to himself.
1. Who would be the audience for your media product?
2. • Tintin is an example of a
Adventure.
• This show use who the
audience of these films.
• By doing this it will allow use
to know who will be
watching are film opening.
• Monsters: Dark Continent
• Shares the genres Drama and
Thiller.
• Again this will show us the
audience who would go and
see a film in the genres above.
• By doing this we can then
know who we are targeting.
3. Age Gender Class
0-4 0% Male: 65
%
AB 29
%
7-11 0% Female: 35
%
C1 34
%
12-14 1% C2 24
%
15-24 26
%
DE 13
%
25-34 35
%
35-44 20
%
45+ 18
%
4. Meet 25 year old Ted from Bournemouth. He
is a out door actives tour guide from tourists
who come to enjoy extreme sports. He lives
in a flat with his room mate and best friend
Joe who does the same as him. In his spare
time Ted likes to perform extreme sports
such as mountain biking, cliff diving and
sailing. Ted believes living life to the full and
you will often find him in the gym and
socialising making new friends. His favourite
film is 127 hours and if often found to be
copying many of the jackass sketches. Ted
likes to take adventurous holidays where he
goes exploring with his room mate in his
Land Rover Defender carrying his mountain
bike. Although he does spend most of his
time out doors he does love watching
sporting films where the characters are
similar to himself.
When talking about Tintin include that it will be is also shares Adventure genre with are opening.
When talking about when we know what audience we are looking at then we can add things in that will appill to these group of people we can include it.