Social media marketing
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The document discusses social media marketing strategies. It begins with defining social media and its uses for business, including creating connections, improving search engine rankings, establishing thought leadership, managing brands and reputation, and growing faster than competitors. It then covers specific social media platforms like Facebook pages and groups, Twitter, blogs, and location-based applications. The document provides tips for social media marketing, including being a connector, engaging where your audience is active, and adding value through shared content. It concludes with emphasizing the potential for success through social media.
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Social media marketing
- 1. Social Media MarketingBandung - April 30th, 2011
- 2. AgendaThe Basic of Social MediaBrand monitoringFacebook Groups and Facebook PagesTwitter ExperiencesBlogging for BusinessLocation Based ApplicationTake Away TipsSuccess Story
- 3. So.ci.al Me.di.aSocial media are media for social interaction, using highly accessible and scalable communication techniques. Social media is the use of web-based and mobile technologies to turn communication into interactive dialogue. Wikipedia
- 5. “Social Media is about sociology and psychology more than technology.” –Brian Solis
- 6. Social Media for Business• Create connections and build relationships• Improve search engine rankings which generates website traffic,inbound links and leads• Establish you and your team as thought leaders and innovators• Manage your brand and reputation online• Grow smarter and faster than your competitors
- 7. AudienceAudience Segments• Customers• Prospects• Employees• Committee Members• Suppliers/vendors/affiliatesKey Questions• Their goals and aspirations?• Their problems?• How do they get their answers?• How can you reach them?• What’s important to them?• What words and phrases dothey use?• What sort of images andmultimedia appeals to them?
- 8. Way to use social media• Listening - using social media as “real time”research and gaining insights from listening to customers• Talking - using conversations with customers topromote products or services• Energizing - building brand stewardship; andidentifying enthusiastic customers and using them to persuade others• Supporting - making it possible for customers tohelp each other• Embracing - turning customers into a resource forinnovation
- 9. Brand MonitoringGoogle News Alerthttp://www.google.com/alertsSearch Stream on TwitterSocial Mentionhttp://socialmention.com/
- 12. Facebook PagesPublic profileAbility to add application on FacebookNo fans limit
- 15. Tools
- 17. Why BlogBrandingGenerate salesCustomer relationMore?
- 19. Writing for your personas DOES NOT mean writing about the products and services you sell them Write about the things they want to learn about
- 20. Platform
- 22. GLOCALthink global, act local
- 25. Take Away Tips
- 26. Be a Connector• Connectors are the people that introduce you to others• Most powerful in a social network• Give without expecting to receive anything back• Don’t just promote you, promote others and they willpromote you which is MUCH MORE powerful
- 27. Go Where Your Audience Is Already• Most of your audience is already online• Almost all are in big networks (e.g. Facebook)• Many are on niche focused networks as well• You would never send marketing materials untargeted
- 28. Add ValueDo you have any materials like the following?:• Company information, brochures, web site, sales sheets Put it here: LinkedIn, Plaxo, Facebook Group Page, Blog• Photos and videos related to sales, training and products Put it here: YouTube, Viddler, Blip.TV, Facebook, Flickr, Blog• Articles, news and press releases, events, newsletters Put it here: Blog, Newsvine, Digg, Facebook, Fast PItch• Presentations for training, marketing, sales and service Put it here: Slideshare, YouTube
- 29. Success Story
- 32. And many more ....If the can do thatHow about you?