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1. DrArati
Suryawanshi
Amalgamating Values and Qualities towards Success
The VOL 03
ISSUE 03
2022
Dhatri Dubey,
Co-founder, EDURIFE and
CEO Prose Global Education
omen
Owning
theBusiness
Arena
A STAUNCH WOMAN LEADER
4. Editor’s Note
omen’s entrepreneurial spirit and enhancing
Waura transform India’s social and economic
demographics. Their labor force participation is
pulling out millions of families from the curse of poverty
and leading to employment generation.
It is an approval of their business mindset and leadership
skills that the many modern industries, such as electronic
manufacturing, see half of their employees being women. It
is because of their proven track record of high-precision
work and optimum productivity levels.
Their positive attitude towards work and commendable
enterprising skills further enhances their positions in the
modern corporate arena.
As per the IBEF report, India’s working-age women are
presently around 432 million, while women-owned
businesses are at a 13.5 to15.7 million mark. These
enterprises give direct employment to about 22–27 million
Indians.
FUTURE
INDIA OF
ENTREPRENEURIAL
EMPRESSES
5. In addition, today, an increasing number of companies are
being helmed by women. New-age Indian women are
emerging as independent, having a solid impetus to start
their businesses.
According to the Boston Consulting Group’s study, startups
established or co-established by women entrepreneurs
create ten per cent more cumulative revenue across the next
five years.
In addition, these startups promote a more inclusive
workplace culture and employ three times more women
than men. Furthermore, women-led firms are projected to
grow by 90% in the next five years. And half of India’s
startup ecosystem is now empowered by women
entrepreneurs, out of which fifty thousand are now
recognized by the government.
The year 2021 saw significant startups led by women
transforming into unicorns. All these factors indicate a
simple fact, the age of Indian entrepreneurial empresses has
come. Not only the present but the future also will witness
their unprecedented and unstoppable march to the top.
It is indeed heartening to see this. In the spirit of this
occasion, to salute them and celebrate their tremendous
success achieved by their constant battling the adversaries
and defeating the social, economic, and traditional
adversities, Insights Success’ brand-new edition of ‘The
Women Owning the Business Arena!’ has brought selected
admirable stories for you.
Flip through the pages to get mesmerized, enamored,
delighted, enthralled, and enchanted. We guarantee you;
that you will surely get the inspiration, and your belief in
the future will be restored.
Have a wonderful joy-read!
Abhishek Joshi
Deputy Editor
abhishek.joshi@insightssuccess.com
7. O
TE
T
Empowering Fate,
Obscuring Crisis
Abhilasha Rishi Bafna
An Empowered Woman,
Empowering the tribe
Aditi Verma
An Intellectual Wealth
Mentor
Akta Sehgal
Experiencing Natural Love
and Care
Anubhuti Jain Mishra
Comprehensive Exhilarating
Morals of Life
Anupama Singh Kumar
30 32
40
36
48
44
Crafting Designs Imbibing
and Reecting You
Ashita Ladha
8. Endorsing You to Your
Dream Work Vistas
Chandni Bhardwaj
A traverse between Talents
and Firms
Garima Rawat
The Green Energy
Illuminator
Kamalpreet Kaur
54 58 62
70
Transforming Your Inner
Core into Your Wow Factor
Dr Asha Biju
Exuding Extraordinary
Leadership
Dr Sundru Manjulata Devi
Enticing Interiors and
Beckoning Designs
Monica Bv
74
Embracing Artistry of the
Eternal Simplicity
Neeru Bhasin
With a Spark to do Things
Differently
Neha Kasliwal
78
80
66
9. An Entrepreneurial Spirit
Inspiring Everybody
Nirmala Mundhra Newar
United We Cross the
Boundaries of Language
Nitisha Sharma
Simply Evolving HR
Solutions
Prachi Patwardhan Joshi
An Ideal Combination of
Honesty, Integrity, and
Values
Preeti Gupta
84 90
92
Amalgamating Innovative
Ideas
Nivetha Muralidharan
Empowering Innovations
Payal Jain
An Enlightening Beacon for
the Travelling Birds
Poongkodi Jose
94
98
102
106
110
Bringing the Fun-n-Learn
Childhood Back
Nikita Jaggi
88
The Charming Magician
Casting an Arty Spell
Nikita Shah
10. Exuding Innovations with
Engaging Strategies
Ritu Singh
Budding Innovations of the
Softest Hygienic Cotton
Sangeetha Patel
Your Virtual Friend in
Creativity
Shailja Abhishek Singh
Capturing the Festival of Life
Priti Kanth Lal
Where there is Her Will,
there is a Way
Rachana Upadhyay
An Inspired Choice
Ensuring Reliability
Richa Dhall
Constellation of Your Starry
Ideas, Desires, and Passion
Shakkeela Manoj
OneDay Princess and the
Ancient Craft of Chikankari
Sherin Vineed
112 116 118
134
136
122
126
130
11. Staunch Leadership Acumen
Shveta Rao
Building Condence,
Building Fitness
Sneha Chopra
A woman uplifting women
Syeda Mohsin Taj
An Oracle Re-dening
Business Success Mantra
Vani Mehta
The Best Way to Add
Personality to Your Spaces
Virali Mehta
Story of Innovation Driven
by Passion
Vishakha Jain
Flourishing Designs,
Exuding Innovations
Yasmeen Delawala
138 142 146
158
160
150
154
13. Company Brief
Featuring
Anubhuti - An Experience
Anubhuti - An Experience is a natural skin and haircare brand offering
the luxury of handmade goods at pocket-friendly prices. All its products
are free of harmful chemicals and preservatives.
The-HER-Tribe
The-HER-Tribe aims to support a million women by the end of 2022,
helping them with Personal and Professional Growth, Financial
Literacy and Emotional Well-being. A community where Empowered
women, empower more women.
Aditi Verma,
Founder
Manas Wealth
Manas Wealth is a distribution firm for financial products and provides
services in Training and Business Consulting along with finance.
Akta Sehgal Malhotra,
Founder and Mentor
Soothsayer
Soothsayer brings to you a thoughtfully curated and practically possible
Tarot Spells Workshop. Over fifty spells will be shared and taught
through this workshop.
Abhilasha Rishi
Bafna,
Founder
Ashohini – Infinity Within
Through Ashohini – Infinity Within, Anupama Singh Kumar is
spreading awareness about holistic energy healing methods.
Anubhuti Jain Mishra,
Founder and CEO
Anupama Singh Kumar,
Founder, Counsellor,
and Coach
Aashita Interior
Design Studio
‘Ashita Interior Design Studio’ since Aug-2020 is in full-service
interior designing, specializing in residential and commercial projects.
Vista – VISADO Minds
Vista - VISADO Minds is a trusted firm for the customer, who needs a
work visa and growing part for the leadership buds who wants to start a
business in the visa industry.
Ashita ladha,
Founder and CEO
Chandni Bhardwaj,
Founder and CEO
Prose Global Education
Prose Global Education provides a one stop solution to all your study
abroad needs. It has a collaboration with 1500+ universities spanning
over continents and seas.
Dhatri Dubey,
Founder and CEO
The
omen
Owning
theBusiness
Arena
Mindful Heart
Consultancy
The Mindful Heart Consultancy aims to reach a balance between the
mind and heart. Only consultancy completely devoted to Mindfulness
and Emotional Intelligence.
Dr Aarti Suryavanshi,
Founder
Wow Factor MediCosmetic
Skin and Laser Centre
Wow Factor provides a comprehensive service for both men and
women that provides you with a range of treatments to achieve your
cosmetic goals.
Dr Asha Biju,
Founder and CEO
SVR BioScience
Research Services
SVR Bio-science has established itself as a strong life science research
services (Academic and Bioinformatics) agency with a national and
international presence.
Dr Sundru
Manjulata Devi,
Founder and
Managing Director
Massif Recruitments Massif Recruitments is a leading provider of new-age and technology
enabled recruitment solutions.
Garima Rawat,
Founder and CEO
14. Management Brief
Company Name
Lavenk Design Consultants
Lavenk Design Consultants design buildings, open areas,
communities, and other artificial constructions and environments,
with regard to aesthetic effects.
Monica Bv,
Co-founder
CAKéify The brand CAKéify gives the best ingredients, exquisite cakes, healthy
bakes, and customised dream cakes made with passion and love.
Lal Haveli
The Lal Haveli brand is predominantly an ecommerce-based company,
offering a vast variety of products, ranging from home furnishings,
handicrafts, artifacts and lamps to small furniture items.
Neha Kasliwal,
Co-founder and Owner
Poppy Pundits
Poppy Pundits, being an experience creator focuses on creating and
providing fun experiences which triggers the creativity of little ones,
teach them life skills, encourages them to take up new hobbies and
have more playtime outdoors
Nikita Jaggi,
Founder
The Atelier Design
The Atelier Design provides unique & creative designs.which enhance
and bring out the best in the fashion world.
Neeru Bhasin,
Founder and CEO
Floral bath &
beauty products
Floral Bath & Beauty Products is a natural products brand that provides
handmade, eco-friendly products in the lifecare segment.
Nikita Shah,
Founder
Nirmala Mundhra
Newar,
Founder and CEO
Newgen
Being the trusted technology partner to many businesses worldwide,
Newgenmax is providing assuring and effective e-commerce and digital
marketing solutions.
crisscrosslingo
The team crisscrosslingo teaches languages like Chinese, English,
French, German, Japanese and Spanish through fun learning activities.
Nitisha Sharma,
Eduprenuer and
Co-founder
Vigor E-bike
Vigor is Rajasthan First E-Moto Bike Startup Developed by top IT-Tech
and Automotive Industry Professionals for the youth.
Nivetha Muralidharan,
Founder
Payal Jain,
Co-founder
The Holiday Navigator The Holiday Navigator offers Indian and International holiday packages
for all pockets.
Poongkodi Jose,
Founder
Hripple Solutions
Hripple Solutions is dedicated to providing professional end-to-end HR
Consulting Services and evolving Recruitment Solutions that enable our
client organizations become more productive and profitable.
Prachi Patwardhan
Joshi, Founder
Resource Mapping
Consultancy
Resource Mapping Consultants is one of the fastest growing Talent
search house in India.
Preeti Gupta,
Founder and Director
Marrygold Films
Marrygold Films in Patna is one of the leading businesses in the
Wedding Photographers.
Priti Kanth Lal,
Owner and Founder
Ora Infini Ora Infini is one of the Leading and Renowned Manufacturers and
Suppliers of LED lights across Uttrakhand, India.
Kamalpreet Kaur,
Founder and Owner
15. Management Brief
Company Name
The DM Company
The DM Company is a full-service digital marketing consultancy with
a bouquet of services to offer to Startups, Small and Medium
Businesses.
Richa Dhall Chadha,
Founder
Nakshatra Art Nakshatra Art offers a wide range of paintings, sculptures and ceramic
products.
Flosee Enterprise Flosee Enterprise is one of the leading Manufacturer of Cotton Ear
Buds in Gandhinagar.
Sangeetha Patel,
Founder and CEO
Red Palette Studio
Red Palette Studio is a place to come to time and time again to learn
and adopt a new technique, money saving tip the best & latest painting
tool or product.
Shailja Abhishek Singh,
Founder and CEO
Art Curries Art Curries is a multimedia company that designs and develops your
vision and shapes your dreams into reality.
Ritu Singh,
Founder
Oneday Princess Oneday Princess is an Online Chikankari Boutique based in Kochi.
Shakkeela Manoj,
Founder and CEO
Sherin Vineed,
Founder and Owner
Fitpiq.com The Fitpiq gives actual, biological answers to the most pressing health
concerns and inquiries.
Ve Do Hair Unisex Salon
Ve Do Hair Unisex Salon offers a full range of Hair, Makeup
and Beauty Services.
Shveta Rao,
Owner
Sneha Chopra,
Founder
S H Fashion
Design Institute
S H Fashion Design institute is based in Bangalore and is one of the
central businesses in the field of fashion designing.
Syeda Mohsin Taj,
Owner
Bizkey Consultancy
BizKey offers Consulting services like ISO Certification and ISO
Implementation for any manufacturing, and service industry in all
sectors.
Vani Mehta,
Founder and ISO
Consulting Director
F&C Fusion
and Creations
F&C provides professional services in interior design of residences,
commercial offices, restaurants -cafes, space planning and project
management.
Virali Mehta,
Founder and CEO
Mantthan Web Solutions
Mantthan is a professional website development agency dedicated to
professional service, quality web design and development, and
trustworthy results.
Vishakha Jain,
Director
VIVIKA
VIVIKA excels in the textile and apparel industry in manufacturing
ladies’ bottom wear with a vision to provide quality products that
integrate value for money.
Yasmeen Sahil Delawala,
CEO
Manaswin Edu Con Pvt Ltd
Manaswin Edu-con Pvt. Ltd is an education and consulting company
with two brands i.e. New NICT Computer Education and Manaswin
Design Skool have a National recognition and reputation.
Rachana Upadhyay,
Founder
17. Dr Arati
Suryawanshi
Arati is conducting
training to enhance
her patient’s emotional
intelligence skills,
in that main empathy
18. Life coaching comes in many different forms.
However, simply put, life coaching aims to help
people meet goals in their lives.
It can guide people towards new methods to help them
solve problems they face in their personal lives or at work
and set them on a path to achieving their ambitions. It can
be delivered face-to-face, over the phone, in the small
groups or even by email and any other social networking
format as Zoom, Google meet and all
Moreover, life coaches help you find the correct answers for
you. Like a personal trainer for your life and career, a life
coach will work with you to improve all areas in your life
by helping you work out where you want to go and how
you will get there.
Life coaches seek to help people actualize their full
potential and lead purposeful and meaningful lives.
Life coaching can help people identify their life values and
clarify what they want from life. It can help you to set
effective goals to meet your ambitions, monitor progress on
your journey of change, help you to stay focused and
challenged, make sure you stick to your commitments and
take you beyond your initial ambitions through continual
reassessment and re-examination of your ideas, plans, and
strategies.
Ultimately, it can help take you closer to the life you want
to lead. So, if you wish to find a more satisfying career,
need support dealing with tricky relationship issues, or get
better with time management, life coaching can help you
find solutions and help you achieve your goals.
It can be suitable for anybody; However, it is essential to
take the time to find the proper life coach and check their
methods and style suit your needs. Ideally, they should offer
a psychological approach if the work you do with them will
be long-lasting, effective, and grounded in science.
You can experience such life coaching under an excellent
consultant, and trainer with a deep commitment to
mindfulness, empathy, and joy, Dr Arati Suryawanshi.
Arati also provides individual and group training programs,
and programs to enhance Emotional Intelligence skills and
life skills. And other tailor-made programs to people
through Mindful Heart Consultancy.
Shedding light on the professional tenure in this industry,
Dr Arati expressed, “We have been into training and
development for many years, almost 20 to 25 years.
Initially, we were into psychological therapies, and we used
to conduct pieces of training on the same.”
“Today, we conduct programs to enhance emotional
intelligence skills and soft skills as well.”
A Coherent Leadership:
Dr Arati Suryawanshi is a Life Coach, Consultant,
Researcher, and EQ Trainer with a deep commitment to
mindfulness, empathy, and joy. Her current PhD research
focuses on the “Impact of Teachers Emotional Intelligence
on student’s performance.”
Dr Arati provides
newly enhanced diverse
programs as per the
requirements of
their clients
19. With 25 years of psychology and counselling background in
her career, Dr Arati has created interventions for managers,
corporates, educators, and families. She has earned her
postgraduate degree in Clinical Psychology from the
University of Pune, and her Post-Graduate Diploma in H.R.
from Narsee Monjee, Mumbai, Maharashtra, India. She
holds a PhD from Dr D.Y. Patil Vidyapeeth, Pune.
Living with an Extraordinary Vision:
Dr Arati’s goal is to “Inspire young minds to awaken
meaning in life.” She pursues this aim by delivering
programs for teachers, families, educational systems, and
corporate executives. She provides newly enhanced diverse
programs as per the requirements of their clients.
Arati is conducting training to enhance their emotional
intelligence skills, which will help them reach their goal,
life purpose, and improve emotional vocabulary.
In her research, she experienced that empathy is not a
problem in India, but self-empathy is a big issue. So, to
overcome this problem, she is constantly working on
providing personalized sessions for her clients.
Contribution towards Overcoming the Adversities of the
Pandemic:
With the Mindful Heart Consultancy team, Dr Arati took
the initiative in this unprecedented time, MHC-COVID19-
ACTION. With this initiative, she created a devoted group
of psychologists, psychotherapists, and doctors who can
provide counselling and psychotherapy to all those
requiring the treatments, including underprivileged
individuals.
Arati and her team helped almost 3500 frontline warriors as
Doctors, Nurses, ward boys, Bank officials, and people
The women owing Buisness Arena
20. Pearls of Wisdom:
Sharing a piece of advice for those who are undergoing
stress, Dr Arati said, “I would tell them that they should not
stop.”
She also shared that “They should take small steps every
day, and they should not hesitate to go to the therapist or
any person whom they feel like they can have faith in and
who can help them to shape their career.”
Moreover, people should come forward, especially the
youth.
from the service industry and Insurance industry. Also,
conducted special programs for COVID Warriors: Home
Front. (People who were working for and from home.)
After the pandemic, there are many cases who are suffering
from--basically, there are ones who are suffering from
depression and stress—the stress, as in they don't know
how to shape their careers back again.
Many of them don't know whether their companies will
start again, or some of them don't know the future of their
career—insecurities are on the rise. However, with precise
expertise and knowledge, Dr Arati provides personalized
therapies for such individuals.
21. They can come to us as well. We have crash courses to give
them an essential basic idea about coaching, emotional
intelligence, and therapies. Interested people can learn it,
and they can benefit from this. They can also identify the
problems around the society around them and help them
out, expressed Dr Arati Suryawanshi.
Awards and Accolades:
With the exceptional services and personalized counselling
services, Dr Arati’s Mindful Heart Consultancy is shining in
the industry with excellence awards like:
Award of Grant from Six Seconds International and NGO,
for her PhD. thesis Research which availed to use SEI Adult
Assessments to the tune of $17000.
With 25 years of
psychology and counselling
background in her career,
Dr Arati has created
interventions for managers,
corporates, educators,
and families
If they are interested, they should achieve their
certifications in this niche. They can start their career. So
essential vital qualification to have this particular
certification is graduation, basically, in any field.
And if they have their graduation in the fields like
psychology or business management or biology or any of
these kinds of subjects, then that's added advantage to them.
But any person who wants to learn they are welcome.
22. Samaj Bhushan Puraskar: “Akhil Bhartiya Khandeshi Vikas
Mandal,” By Ramesh Patil, IAS. As Khandesh Kanya.
Mental Health Sanjiwani Award: Felicitated by Padma
Shree Sucheta Dalal, and by Dr Vandana and Sharad
Dhaktode, Om Hospital
Exhibiting Excellence:
Dr Arati was associated with Educational Institutes as
Trainer and Coach.
From 2010 to 2013, she worked as a Psychology Lecturer
and the Head of Department of the Psychology Dept. with
SIES (South Indian Education Societies Arts, Science and
Commerce college.) Sion.
She has also worked as a Consultant, Coach, and
Trainer at Universal High – Education group
with a focus on Arati bringing Emotional
Intelligence, Mindfulness, and Visionary
mind development to teachers and
classrooms with personalized training.
The Mindful Heart Consultancy has
collaborated with the TATA
foundation, JSW foundation,
Marico. Industries, Kalyani Brakes,
Chetana Systems, Sap Consultants
Pune, JNPT Engineers Mumbai,
Sainik School Satara etc. to
incorporate mindfulness training
initiatives in work cultures.
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27. DhatriDubey
A Staunch Leadership Acumen
The Women Owning the Business Arena
Leadership plays a crucial role in any organization’s
successful transformation. Approaching a
transformation with a precise mindset and specific
leadership traits can foster better teamwork and inspire your
workforce.
Do you have the leadership skills that employers look for?
Whether you are an office manager or a project leader, all
good leaders require several soft skills to help them
positively interact with employees or team members.
What Makes an Effective Leader?
Influential leaders have the ability to communicate well,
motivate their team, handle and delegate responsibilities,
listen to feedback, and have the flexibility to solve problems
in an ever-changing workplace.
Employers seek these skills in the candidates they hire for
leadership roles. Strong leadership skills are also valuable
for all job applicants and employees.
Also, Leaders need to inspire their workers to go the extra
mile for their organizations; just paying a fair salary to
employees is typically not enough inspiration (although it is
important too).
There are several ways to motivate your workers: you may
build employee self-esteem through recognition and
rewards or by giving employees new responsibilities to
increase their investment in the company. This sheds light
on the staunch leadership acumen of Dhatri Dubey.
Exemplary Leadership Personality
Dhatri has always been comfortable behind a podium, with a
microphone, or behind a teacher’s table.
She loves to reach out and communicate. This love helped
her in discovering at an exceedingly early age that teaching
can transform lives through an exchange of ideas and
communication. She was lucky enough to pick up a job as an
Entrepreneurship and English Facilitator which introduced
her to impressionable and talented year 11 and 12 students.
th th
Dhatri’s interaction with the youth invoked in her the power
to influence and guide students in their future endeavours.
With a career spanning over eight years, she interacted with
youth across continents; Dhatri wishes to continue her
journey as an educational service provider—but more as an
influencer and mentor.
Dhatri is an Educationist, who holds the office of Head of
Pedagogy Design and is the Co-founder of Edurife in
Australia, she has recently founded another company in
India under the name of Prose Global Education, which
caters to students and professionals who wish to realise
their study abroad and immigration dreams.
She has worked across many continents and has developed
a high student success ratio, training Russian, Chinese,
Nepalese, Korean, Japanese and Indian students as an
ELICOS trainer from IH Sydney.
She has over the years mentored students and Budding
Entrepreneurs in Entrepreneurship and is presently working
as a "Start-Up Incubator" for many individuals and
25 | March 2022 | www.insightssuccess.in
28. Enterprises. She has worked closely with many corporate
houses to train and mentor employees through carefully
designed corporate training modules. She leads her project
#WelcomeToMyCubicle as a Sociopreneur.
Dhatri’s aim in life is to ensure that the learners under her
guidance excel in every field of work. She works towards
delivering the best of her ability through imparting quality
education/training and working towards the holistic
development of learners. She is fond of breaking
boundaries and working beyond her comfort zone.
She has a result-oriented approach that makes her an asset
to any organization she works for. She is fond of blending
technology with learning. The pedagogies she adopts while
teaching/training break the stereotype approach towards the
teaching-learning process. She is an ardent learner who is
open to innovative ideas. She is diligent and honest in
combating challenging situations.
Dhatri is presently working on a campaign
#WelcomeToMyCubicle which aims at guiding people
during the time of lockdown. This project is a series of
video, podcast and interview sessions curated to help
people cope with the virtual work environment.
Ensuring Resonance
While pursuing Cambridge CELTA from IH Sydney,
Australia, Dhatri came across an enthusiastic set of people
who envisioned the future of education as an amalgamation
of Technology, Pedagogy and Psychology.
This is how Edurife was born. With an impeccable record,
Edurife continues to support research work in the field of
Technology in Education.
Prose Global Education was born out of sheer persuasion of
her students, who were ardent to be guided about their
college studies.
Many of them seeked assistance and guidance regarding
their IELTS and PTE mentoring, which fuelled the hidden
entrepreneur in her to open up a space that could provide a
one-stop solution to them.
So, Prose Global Education looks after the Study Abroad
Counselling, IELTS and PTE preparations as well as
Networking and Communication support to professionals
looking for a lucrative career abroad.
Setbacks- A Part and Parcel on the Way to Success
Prose Global Education began its operations the month
Dhatri gave birth to her child. The biggest challenge she
faced was from society as she resumed work from home,
just ten days post-delivery.
There were people questioning her choice and judging her
motherhood performance. However, Dhatri believed it was
her refuge from Post Natal Depression and helped Dhatri be
a happy mother to her son.
Initially, she did fear losing business to competitors who
were old players in the market. However, she gradually
realised her new age ideas were workable, and the youth
identified with the pedagogy she followed. Being at home
for the first few months did restrict her from networking
much, but in today's digital age, Dhatri was able to bond
globally with a number of mentors, guides, students, and
professionals.
Shedding the limelight on Prose Global Education, Dhatri
shared, we embrace each learner as a part of the institution.
The engagement level we offer to our learners is far better
than any institute in our arena. We do not put statistics and
infographics; we engage learners by identifying their
learning styles.
The study plan for each learner is different and carefully
curated, keeping the stress levels and performance
enhancement standards in mind. We encompass a learner’s
IQ and EQ level along with their cognitive abilities.
Exhibiting Excellence
IELTS Trainer
2019 - present
Dhatri has been mentoring students and preparing them for
their IELTS examination at The Princeton Academy, an
American-based company with branches across the globe.
She provides training for both Academic and General
IELTS
Senior Secondary Teacher
2013-2019
As the Senior Secondary Teacher at The Millennium School
Lucknow, Dhatri has taught Entrepreneurship, Economics
and English to the Senior Secondary Students furnishing
excellent results in the CBSE board examination
consistently.
An accomplished professional with more than six years of
experience in the teaching and training industry.
Dhatri has recently been involved with research and
26 | March 2022 | www.insightssuccess.in
30. mentoring in Entrepreneurial start-ups. She has been keenly
involved in developing structural modules that foster better
entrepreneurial skills in her learners.
Exceptional Skillset
Dhatri has strong knowledge in planning, implementing,
and evaluating curriculum for undergraduate and
postgraduate students with expertise in teaching subjects
like English and Entrepreneurship.
She is well versed in developing an instructional plan based
on the course outline and instructional aids. She also adopts
an easy-to-understand and engaging style to convey
complex topics to students, as well as teach and mentor
them to achieve their objectives.
Possess knowledge about the internal administrative tasks
that are performed within the institutions. Delivering
excellent curriculum management and achievement to
students of varying backgrounds while motivating
educational success
Strong organisational and team working skills, with ability
to work on own initiative/in teams for curriculum design,
assessment of student’s work, and identifying learning
needs of students. Effective communication, interpersonal,
and organisational skills are acquired from interaction with
students and staff from diverse cultural backgrounds.
Cinch Uniqueness
Dhatri often conducts the conventional Parent Teacher
meetings and interactions, but she does realise that the
youth today does not want to be dictated.
So, she focuses on majorly the positives of her learners and
enhances their performance through their strengths which
are greatly appreciated by parents.
As parents do not want to listen to problems, they seek
solutions. So, the fact that Dhatri has their parents as
stakeholders, and she deals with the grey areas of their
child—helps her organization to become great solution
providers.
Inspiring Words of Wisdom
As an experienced professional, Dhatri would like to advise
the budding aspirants, “Anyone who aspires to start a
venture or even picks up a job or switches career or pursues
a course, to keep one thing in mind.”
“You become your own cage most of the time. Believe in
your idea, do ample market research, evaluate the
prototype, talk to people, and then take the leap of faith,”
she expressed.
Dhatri also stated, “You are blessed to be born in an era of
opportunities where start-ups are a trend.”
As for the students, she would like to quote the Alchemist,
“It is the possibility of having a dream come true that
makes life interesting, so dream and work hard each second
to make it your reality.”
Embracing the Future Roadmap
Sharing her opinions on envisioning the company’s
operations eventually, Dhatri said, “We have heard enough
about the new normal is becoming our lifestyle and
business style now.”
“Being a service provider in an Overseas Education Market,
the travel restrictions did take a toll, but with the
liberalisation of rules and new vaccination policies being
introduced by host countries, the picture seems to be finding
its colours back,” she concluded.
28 | March 2022 | www.insightssuccess.in
32. People turn around to coping mechanisms for comfort
and distraction during difficult times. For a long
time, people have practiced dancing, painting,
writing, cooking, and baking. But lately, many have turned
to open sciences for a coping mechanism. That was when
Abhilasha Rishi Bafna decided to offer tarot reading
services professionally.
It is such a generalized view for a larger audience that tarot
card readers are women in flowing robes, leaning over a
small table in a candlelit room, foretelling a catastrophe.
But that's not true. Tarot readers do not necessarily tell you
fortunes but rather aid you in coming in contact with one's
higher self.
Subsequently, to help people for this fortune, Abhilasha
Rishi Bafna, Founder of Soothsayer, is delivering and
offering tarot practices to many women and girls who have
curiosity and interest in open sciences.
For Bafna, the most significant driving force to start her
venture is to understand how energy can help you manifest
various opportunities and situations in life.
A Mystic Journey
As the name suggests, a soothsayer is a person who can
bring out solutions or comprehend the ability to see the
future. The company was founded six years ago with the
sole agenda of creating awareness and educating willing
individuals of the various ways of energy healing through
tarot card reading, angel card reading, or numerology.
Abhilasha's journey since the setting up of Soothsayer has
been fascinating. She has come across various individuals
who think there are difficulties on the surface, but the
solutions to those problems lie within them. Her role has
always been to bridge up these solutions and the issues.
That's the very reason why she chose to go with the name
Soothsayer. People often think that what they are told or
offered is the ultimate reality, but that is not true. She
presents validity to everything she has to offer, and that's
made her journey very interesting.
Surmounting the Challenges
The biggest challenge that Abhilasha faced in the local
sciences was explaining to people the benefits and accuracy
of tarot card reading and angel card reading. People were
very skeptical about numerology or neurological analysis,
so it was a challenge for her to understand the need to adopt
such techniques.
Abhilasha looked at this challenge more like an opportunity
because you need to back it up with abundant information
to convince people. She has invested her study years and
the later years in reading. That has helped her gain
enlightenment, and thus she can easily share whatever she
has learned.
Additionally, in recent times because of COVID situations,
many people have started this business of tarot teaching.
For a person to be able to teach tarot, it requires several
years of practice. She has been learning it for the last 12
years and decided to start her business. But inexperienced
people have begun to teach and charge exponential fees,
which is not a good sign and a more significant challenge
for the industry ahead.
30 | March 2022 | www.insightssuccess.in
33. Embracing the Uniqueness
The USP of Soothsayer is that the remedies provided are
straightforward. People can quickly adapt, vibrate, and
engulf their lifestyle around it. She takes care that the
clients are provided with the perfect remedy, and that's the
company's uniqueness.
Since the beginning of her career, she has taken care that
the person sitting across her needs to hear the truth. Hence,
she made a point to present facts the way they are instead of
sugarcoating them. She believes in straightforward analysis,
and that is what the clients appreciate about her as she
presents a point of view that gives the client a broad
perspective about the entire situation.
Taro reading has the ability to understand a particular
situation. Decks are best used as a tool for inner wisdom
and guidance. Abhilasha exclaims how cards do not
necessarily reveal what will happen but instead allow a
person to understand a situation and determine the best
course of action based on what is known from the cards.
Futuristic Approach
Bafna has always practiced the Tarot business online, even
before the pandemic. But since the post-pandemic phase,
she plans to conduct workshops and practice tarot in person.
She plans on offering these workshops to a wide range of
ages, from school-going girls to women running their
households, which would further supplement their finances.
Reaching out to a broader audience and spreading the
knowledge through workshops will enlighten the industry's
future.
The Women Owning the Business Arena
31 | March 2022 | www.insightssuccess.in
34. AditiVerma
An Empowered Woman,
Empowering the tribe
Aveil of ignorance is a blessing in disguise until
chaos erupts. The crisis strikes you unexpectedly,
leaving you with only two choices - do something
or lose everything. Both are difficult choices without any
certainty of outcomes.
That is when you look for an anchor who would at least will
not laugh at you and your situation, telling you that I told
you so. And will empower you to not only face your
situation but also to overcome it and be the inspiration for
others.
Thus, it will create a network of empowered spirits, a tribe,
which will further its reach, making the dream of women’s
rights and empowerment a reality.
Aditi Verma, the Founder of The-HER-Tribe, is that
anchor who has empowered hundreds of women to be
independent in all spheres of their lives. Be it financial
literacy, professional and personal ambitions, or simply
living their life on their terms. Aditi will support you in all,
in return just taking a promise from you that once
empowered, you will empower others like you.
32 | March 2022 | www.insightssuccess.in
35. Aditi is an accomplished business leader and senior
marketing professional with over 21 years of corporate
experience in the new-age media, healthcare, and telecom
sectors. She has been a part of the growth journey of brands
like Dabur, Zee, and The Times of India in leadership
positions. Her last corporate role was as a Chief Marketing
Officer with a Global MNC headquartered in the US.
In an interview with Insights Success for its edition, ‘The
Women Owning the Business Arena’, she spoke about her
awe-inspiring journey on the path of women empowerment.
Here are the highlights of that interview:
Give us a brief overview of your professional journey at
The-HER-Tribe.
The pandemic changed millions of lives in different ways.
TheHerTribe.org happened quite incidentally and
situationally, with the second wave of COVID in April
2021. When two of my friends lost their spouses to this
mayhem, while helping them sort out, I realized that they
did not know their insurances or investments. With that, I
initially just started motivating women around me for basic
financial knowledge so that they are independent
irrespective of being a working professional or homemaker.
With time, looking at the vast need, I decided to take the
leap of faith and quit my corporate job to start this platform
for women. Having lived my life on my terms, I have
always been vocal about women's rights and empowerment.
Tell us more about The-HER-Tribe, its vision, and the
key aspects of its stronghold in the industry it is
catering.
Vision:
Impacting lives of one million women in the next two
years, helping them take control of their lives through
financial literacy and financial freedom.
Objective:
The-Her-Tribe is a social initiative By the Women, For the
Women, with a vision to support women with financial
literacy, emotional wellbeing, skill development, and
overall wellness leading to ‘Dignity’ and ‘Women
Empowerment’ in real terms.
From a business leadership perspective, what is your
opinion on the impact of the COVID-19 pandemic on
your industry?
The customer base or target audience for The-HER-Tribe is
in every household. Professionally working women have
different challenges while homemakers have different
issues. But the core issues remain the same. The pandemic
just highlighted the need in a big way when few women got
unsettled due to the loss of a family member/spouse.
Otherwise taken for granted, the need for financial literacy
is now at least a known necessity, and more and more
people realise it.
It is a community where women have someone to lean on.
Already more than two hundred women have been
supported in some or other way. The idea is to inspire them
so that they take control of their lives instead of depending
on someone. The platform already has over twenty mentors
and more joining it to help and support other women.
What efforts did you take during the pandemic to
sustain operations and ensure the safety of your team at
the same time?
Since The-Her-Tribe was launched during the second wave
of COVID as an online community and service, the safety
of employees was never a concern. Rather, the acceptance
of digital services during this time boosted the launch and
growth.
What is your opinion on the necessity for your company
to align its offerings with technologies like AI and ML?
Though it is too early for us to comment, today AI and ML
are like a basic necessity, and any and every business can
increase the yield and productivity by making the best use
of it. Currently, we are focusing on reaching out to new
The Women Owning the Business Arena
33 | March 2022 | www.insightssuccess.in
36. users and members. Once the growth is exponential,
definitely, AI/ML would play a major role in re-marketing
efforts and engagement on the platform.
As an established industry leader, what would be your
advice to the budding entrepreneurs and enthusiasts
aspiring to venture into the industry you are catering?
Believe in yourself and your idea. As long as there is a
genuine need and you know your target audience, keep
moving with full zeal and confidence. Results would come.
Perseverance is the key.
How do you envision further strengthening the The-
HER-Tribe stronghold in 2022 and beyond?
For 2022 and beyond, the clear focus is on reaching out to
more audiences, practically every household, and inspiring
women to be financially aware and free, have their source
of income, active or passive, to have control of their life.
Aiming at acquiring one million users from India is the goal
for this year. And expanding to the global audience as well
as is an additional aim.
34 | March 2022 | www.insightssuccess.in
38. Akta Sehgal
An Intellectual Wealth Mentor
Manas Ekam Vachas Ekam, Karman Ekam
Mahatmanam" – said Mahatma Gandhi, which
could be translated into English as 'Great
happiness comes when what we think, what we say, and
what we do are in a complete harmony.'
And your intellect's most significant wealth is that eternal
happiness of your mind. In generating this true wealth, all
the professionals, entrepreneurs and companies need help.
Founded and led by Akta Sehgal, 'The Women Owning the
Business Arena', Manas Wealth offers that same kind of
intellectual support.
By creating a single platform for choosing financial
products based on your financial needs, enhancing your
investment skills, supporting creative ideas, and efficiently
executing them for you.
The Explorer of Manas Wealth
Manas Means intellect in Sanskrit. True to its name, it has
created financial awareness for the last five years.
Till July 10th, 2021, it was known as Manas Management
Advisors. Today, it has become synonymous with a brilliant
wealth guide for corporates.
Manas Wealth believes Small is Beautiful. It is a boutique
firm that is into financial mentoring and distributing third-
party financial products. Being an open architect gives it the
freedom to be client-centric and focus on mentoring and
client centricity.
Manas was started in 2013; however, due to personal
circumstances, it took off in 2015. It took over the assets of
a private limited company, to which it was earlier
consulting.
It started its financial mentoring programs in 2016, with a
dedicated focus on kids and women, to empower them to
acquire the skills needed to be a part of the financial
decision-making process and say no to financial infidelity.
According to Akta, financial literacy in the adult population
of India is at 24%. And that is why she has been on a
mission to make women and kids financially literate, as she
says that women have the prerequisite skills to be adequate
investment managers.
They are nurturers, think long term and are risk aware.
They form their opinion by understanding the pros and cons
and rarely would make frivolous decisions.
“
We aim to conduct 100
Financial Awareness
Sessions, advancing
towards our mission
of financial literacy
‘‘ ‘‘
36 | March 2022 | www.insightssuccess.in
39. The Women Owning the Business Arena
They are organised, disciplined and goal oriented. Thus,
she, along with Manas Wealth, is trying to demystify that
notion of investment as a man's world.
The firm deals with clients across the spectrum. Its
mentoring approach first works on their decision-making
skills and financial understanding and then help them
execute the plan through which they have decided to
achieve their financial goals.
With her approach of small is beautiful, she has been
reaching out to the clients at the grassroots level and many
first-time investors, especially youth, to inculcate the habit
of investments in them and focusing on the disciplined
approach of investment at a young age.
“It is our mentoring approach that makes us unique from
the other players of the industry," Akta says.
The Rise of The Phoenix
COVID-19 impacted every industry, and Manas Wealth is
no different. As per Akta, the industry is experienced in
enjoying the roller coaster ride from time memorial; after
all, who doesn't like excitement. Financial markets,
especially equity, are forty-two plus years old, and with
such a considerable track record, these ups and downs make
it what it is today.
She further says that having spent more than twenty years
and has withstood the turbulence it has been through; they
were equipped to deal with this. Indeed, where the other
players too. A knee jerk reaction was seen at the onset of
the pandemic; however, most seasoned players managed it
well.
She opines that discipline, patience, and being process-
oriented are vital to managing all volatilities one
experiences in this industry, pandemic, or no pandemic.
The industry saw a massive fall and, at the same time, never
experienced a rising, too, and that's what makes it one of
the most exciting industries to be in.
She reveals that they all worked from home making sure
that all the transactions were done online, and she guesses
they were visionaries. In 2016, she was on her family way
and was advised bed rest.
Starting then, they tried to transit their clients to the digital
medium. This effort back in 2016 paid off well in 2020 and
2021, and they could manage all their transactions, training
and reporting online. Even while they contracted the virus,
their work did not stop, and their clients were serviced due
to these measures, which they had taken years back.
37 | March 2022 | www.insightssuccess.in
40. Touching the Humane Chord
Akta further says that theirs is a people's business, and one
needs to be hands-on with client's portfolio and their
behaviour. As more than the numbers, it is the human
behaviour that needs to be studied, hence to her mind AI
and ML are far-far away from them, and they would never
let the human aspect go away and substitute it with AI and
ML.
Human interaction is key for them, which helps them in
their mentoring process and client servicing.
She also says that focusing on the client and being honest
and truthful is the only advice to budding entrepreneurs
who wish to enter this field.
This business is about money matters for sure, but it's also
about the personal equation one builds with the client.
Empathy is a significant skill that needs to be honed in this
business.
Another skill that one needs to work upon is unlearning.
Most businesses earn a profit, keeping in mind the bottom
line and building one's business practices around that.
In this business, the focus is the client and their achieving
their goals. With this focus in mind, the client achieves their
goals, and the firm also becomes profitable.
A slight shift from a conventional thinking mindset will
make one stand out from the rest. This industry has many
big and small players. It is imperative to carve out one's
niche and have a unique proposition that focuses on the
end-user rather than the wealth manager's self.
According to Akta, they aim to conduct 100 financial
awareness sessions, advancing their financial literacy
mission. Their social initiatives like Motherhood Club and
Kiddo mentoring would make women financially confident
and help kids acquire the skill of money management.
This will make the future generation investment-ready and
make the significant 50% of the population contribute to the
economy, stock market, and self and continue the campaign
– saying no to 'Financial Infidelity.'
It is our mentoring
approach that makes
us unique from
the other players
of the industry
‘‘ ‘‘
38 | March 2022 | www.insightssuccess.in
42. Experiencing Natural
Love and Care
The pandemic has brought the long-ignored problem
of sustainability to the core. Today, we are left with
only one choice. Either go back to nature or soon
turn up into an expected-unexpected apocalypse.
Anubhuti Jain Mishra, Founder & CEO, understood this
from her personal experience. That is why when the
Insights Success team approached her for its edition of 'The
Women Owning the Business Arena', she said that
Anubhuti - An Experience, her natural skin, and hair care
company is one of the small solutions to that problem. She
explains it further, "Our mission is to provide eco-friendly,
skin-friendly, and budget-friendly products to the
consumers. Today, our contribution may seem small
compared to the problem, but we are working towards it
every day.
We wish to spread the message among people to live in
harmony with nature by making a conscious decision to
switch to a sustainable lifestyle. Anubhuti is also an effort
to fulfill our responsibility towards nature in such a way
that sustainability blends with everyone's lifestyle!
Our tagline 'our love for you is natural' simply represents
our brand and motto.”
Excerpts of this thought-provoking interview are given
below.
Please give us a brief overview of your professional
journey at Anubhuti.
I am a Mechanical Engineer turned mom turned
entrepreneur who has worked with brands like Reliance,
Genpact, and Google. I decided to quit my job in 2019,
after the birth of my son Yuvaan, who was diagnosed with
chronic kidney disease.
His health condition, frequent hospital visits, and new mom
pressure did not allow my body to recover post-delivery. As
a result, my skin lost its glow, followed by hair fall, acne
issues, body fat, and whatnot. I tried all the commercial
skincare products available in the market, but nothing
worked for me. This was when I switched to natural
alternatives for my skin, hair, and body.
I realised the power of nature when I started formulating
the products for myself using all-natural ingredients, and to
my surprise, they did wonders. This experience led to the
foundation of Anubhuti – An Experience.
This has been a learning experience in the true sense of the
word. Professionally, I have gained experience that would
have been impossible if I was employed at a cushy job.
Anubhuti started as a one-woman army with setting up the
workstation, searching vendors, formulating products,
packing, shipping, designing, marketing, etc.
I made many mistakes but kept making notes on each step
not to repeat the same ones. My biggest challenge was
taking care of my 1-year-old kid and my work. But it all
became easy with the support of my husband and family.
Today, I am proud to say that professionally Anubhuti is
empowering women and working to better the earth.
Tell us more about Anubhuti, its vision, and the key
aspects of its stronghold in the industry it is catering to.
Ever thought where do our plastic toothbrushes, shampoo
bottles, lotion bottles, loofahs, etc. end up, once discarded?
These brushes, bottles et all end up in our landfills and
remain in this form for hundreds of years. Every day 26000
tons of plastic waste is generated in India, only with our
AnubhutiJain
Mishra
Our tagline 'our love
for you is natural'
simply represents
our brand and motto
‘‘ ‘‘
40 | March 2022 | www.insightssuccess.in
43. The Women Owning the Business Arena
daily skin and hair care necessities! Also, all the chemicals
that go down the drain from our shampoos, face wash, and
body wash end up in oceans, disrupting flora and fauna's
lives.
Anubhuti, as a brand, was started in 2020 to cater to every
individual's skin and hair care needs with a twist of natural
ingredients in eco-friendly packaging. Our homegrown
brands provide 100% natural and sustainable alternatives
for daily skin and hair care needs. Our products are made
fresh and delivered directly to the consumers.
Our journey started in October 2020, through Instagram and
Facebook pages, followed by exhibitions.
An initial investment of ₹ 2500 quickly turned the ship
around, and we clocked ₹3Lacs in sales in the first six
months of business. Over ten thousand Jars/bottles have
been sold to date, and we boast of having built a customer
base across India.
For the first year till October 2021, our sales came only
through social media platforms and exhibitions. After one
year, we built and launched our e-commerce website . Our
products will soon be available on various other E-
commerce platforms like Amazon, Flipkart, Nykaa, etc.
We have been able to stop 10650+ single-use plastic from
ending up in landfills in the last year just by shifting to
plastic-free packaging.
Unlike other brands, we have replaced the plastic
bottles/tubes with reusable and recyclable glass/aluminium
bottles and jars.
Replaced plastic toothbrushes and loofah with bamboo
toothbrushes and organic loofahs.
Also, all Anubhuti products are free of harmful chemicals
and preservatives, so they help reduce the number of
chemicals drained into oceans every day, which disrupts our
water bodies.
Anubhuti has a junior care range of five products for kids
between three months to thirteen years, free of toxins. We
added a junior care range in November 2021, aiming that
all moms should be able to give their babies the love and
care of nature that all the little ones deserve.
From a business leadership perspective, what is your
opinion on the impact of the COVID-19 pandemic on
your industry?
Pandemic was the reason why we started Anubhuti – An
Experience as a sustainable brand. COVID taught us to live
in harmony with nature, and it is through a healthy lifestyle
that diseases, viruses, and bacteria can be reduced.
Prevention of COVID-19 was only possible through proper
41 | March 2022 | www.insightssuccess.in
44. hygiene and reduction of all sorts of chemicals in our daily
needs. More and more consumers became aware of
switching to natural options. They understood that what we
apply to our bodies is equally important to what we put in
our bodies. Chemical-based skin and hair care products
took a backseat as customers shift in bigger numbers started
affecting the market. The demand for natural alternatives
increased, and today clean beauty stands for $30 billion
industry. Today's is an aware and informed customer who
recognizes their skin type, its specific needs, and research
trends and ingredients that will work for them before
making a purchase. In my perspective, COVID-19 has
provided the required boost to natural D2C brands; this is
the right time to invest and promote sustainable businesses.
What efforts did you take during the pandemic to
sustain operations and ensure the safety of your team at
the same time?
We started our business in October 2020, in the mid of the
pandemic. Took extra preventive measures in formulating,
packaging to shipping the products. All were performed
under strict standards and as per COVID guidelines.
Periodic RTPCR of the team and tests/checks for the
hygiene of products were performed. All products were
procured from tested and government-approved suppliers.
Also, shipments procured were always sanitised and kept
aside for days before adding formulations. Above measures
and keeping our formulations natural kept us in the business
even during the pandemic, or so to say, we grew during the
times when other businesses were shutting down.
What is your opinion on the necessity for Anubhuti to
align its offerings with technologies like AI and ML?
The pandemic has pushed forward our virtual presence,
how we live, and the shop has completely changed.
Technology is innovating as our lives shift onto digital
platforms.
During the pandemic, beauty brands like ours are finding
new ways to keep consumers engaged and connected to
their products. COVID-19 has rapidly accelerated AI's entry
into the public beauty domain. Ongoing health and safety
concerns have led to a need for shopping solutions that do
not include physical product testing.
The use of AI as in virtual try-on's has changed the game
and made the experience more fulfilled for the end-user.
The digital retail landscape has rich possibilities for highly
personalised services that have not been possible with in-
store environments, opening a world of virtual opportunity.
Consumers hunt for more personalised solutions for their
skin and hair care needs. This requires more AI-powered
platforms like Skin/hair analysis to evaluate consumers'
skin and scalp and recommend the products accordingly. AI
is good at helping the consumer narrow down the products
as per their requirement. AI is a gateway to automation,
personalization, and better consumer understanding.
As consumers grow more comfortable with at-home beauty
tech during the pandemic, the industry will likely continue
to turn its eyes to the more accessible, convenient, and
hygienic future.
As an established industry leader, what would be your
advice to the budding entrepreneurs and enthusiasts
aspiring to venture into the industry you are catering
to?
My suggestion would be to stop asking for advice. If you
want to start something, get on the ground, and start
digging. You learn only when you get your hands dirty.
There should be a purpose of your business or a problem
that you are solving for the consumer. Either one of these
will help you create a reputation, build a brand, and
accelerate the sale.
How do you envision further strengthening Anubhuti's
stronghold in 2022 and beyond?
By 2025 beauty and personal care will be a $50 billion
market in India. We are focussing on sustainability and
infusion of natural products in daily skin and hair care use
of Indian households. We plan to work on our marketing
and make our product more and more visible to consumers
across the country.
We aim to grow our fight against single-use plastic over ten
times and grow our database even bigger. Target more
customers and educate them on the harmful chemicals and
plastic brings to the environment.
Business grows when you care for your community, which I
firmly believe in. Women empowerment and strengthening
our community has been a focus area. At Anubhuti, we aim
to employ more and more women going forward and create
a better work-life balance for them. We plan to
contextualise government policies on women empowerment
and fine-tune them to the Indian environment, benefiting the
workforce that we hire.
All the above sums up in three points,
• Eliminating chemicals from our consumers' daily skin
and hair care needs.
• Working to reduce plastic wastage in landfills by
creating awareness of switching to natural alternatives.
• Empowering and employing more women to grow
along with Anubhuti.
42 | March 2022 | www.insightssuccess.in
50. Ashitha
Ladha
Crafting Designs Imbibing and Reflecting You
Your home is your dream. Thus, be faithful to your
taste because whatever you like is never out of
style. The best spaces have something to say about
the people who live and spend time within because they are
designed around their vision; they personify their actual
version.
Similarly, serious is a word that should be entirely avoided
regarding decorations. This is the time when you must feel
your heart's innate joyful rhythm within as well as all
around you. An interior designer who captures your aura
and crafts your space, which inculcates and resonates with
you, is your ultimate hope, and fortunately, you are in
success.
In an interview with Insights Success for its edition of 'The
Women Owning the Business Arena,' Ashitha Ladha,
Founder & CEO of Ashita Interior Design Studio, is
drafting your picturesque vision with her eyes. Welcome to
get mesmerized.
Please describe Ashita IDS in detail.
The firm has been well-known by 'Ashita Interior Design
Studio' since Aug-2020. The First Word, 'Ashita' itself,
depicts hope and success. So, with a lot of hopes and
experience of three years in the field of residential and
commercial projects, I have managed to start the firm at an
incredibly early age.
We are in full-service interior designing, specializing in
residential and commercial projects. We continuously try
our best to deliver quick refreshing outputs to meet our
client needs. We always strive to convert dreams into reality
by designing and designing well enough to exceed
expectations.
Tell us about your journey in the field of interior
designing.
My journey starts with my interest, which was developed
soon after completing my Senior Secondary. To further my
interest, I completed my BSc in interior design at Dezyne
E'cole college, Ajmer, and later joined as an intern and
became an employee at a renowned architect firm of Mr.
Sanjay Kothari in Jaipur. I played many roles in this field.
First, I got the role of drafting technician, by which I
learned the detail part of drawings. Second, I got the role of
supervisor, by which I learned practical knowledge in this
field, and then I got a position of designing, enabling myself
to think in assorted styles.
By the time I was in my job, I had started preparing myself
for more opportunities and enhancing my skills.
I have completed my MBA in HR from Symbiosis Distance
Learning, Pune. In the latter half of 2019, the Infra-sector
was already not performing well, and when the pandemic
hit the sector most, I have lost my job.
And during all this time, I was carrying a dream in mind to
have my firm, so I started my own space in Beawar
(Rajasthan).
And at present, I am managing many projects in Beawar
and Jaipur.
In my journey, I carry away my experiences and a belief in
myself that "Why I cannot, when everyone can.”
I love to travel and explore things and have my primary
interest in learning more innovative things, and, in my field,
I always do projects with dedication by maintaining healthy
relationships with clients.
What was your inspiration behind venturing into the
interior design niche?
48 | March 2022 | www.insightssuccess.in
51. The Women Owning the Business Arena
49 | March 2022 | www.insightssuccess.in
53. My most significant inspirational source is this lively world
around us and my curiosity to do something new. I always
believe in myself. I love to share my experiences and
challenging work in a reality that suits my clients'
personalities. In the pandemic, we all were doing work
from home. I decided to start my firm and lead as an
interior designer.
Designs that inspire me are the details' part, classical style,
contemporary style, gothic style, bohemia style, which
inspires me. And I also used these styles in my designs with
abstracts and subtracted. I always mix two styles in my
designs, it looks more attractive and elegant, and clients
love the same.
Being a creative person, I always want to learn more things,
visit unfamiliar places, and explore more. My mission is to
bring happiness to my client by assisting residential and
commercial clients in creating timeless spaces.
What were the initial challenges you faced while
venturing into the interior design niche?
In this world, I think women can do everything just like
anyone else. And I believe that every woman should be
independent in their perspective. I also do the same things. I
explore myself and my skills. And how should I do
something better in my life every day? So, I searched a lot.
I noticed things in myself and kept asking who I am and
how I want to be. I always think that a person should know
herself innately, rather than looking only at all the exterior
aspects with outer perspectives.
When I started my company, I promised myself that I
would never forget to allow youngsters and not let them
suffer from difficulties I have faced personally in my field.
If we have every experience in the field and manage the
projects, we can do anything easily with proper skill sets.
I felt personally that this is a practical field, I should have
all the knowledge regarding this field, like overseeing the
drawings, the craftsmen, and labors on the site.
When I got my first project from Beawar, I had just initially
started my firm. I ultimately invested myself in the design.
I worked extremely hard so that the client's trust in me
should not break. And I keep proving myself. So that people
will realize that giving opportunities to youngsters like me
is good. Because in modern India, youngsters can think out
of the box and more creatively.
That is what I found out when I was working on my first
project and now when I am leading in the key role as an
interior designer. The field experience taught me a lot. And
I learned much more on the job practically than I would
have learned otherwise.
Again, I strongly think that people should give more
opportunities to youngsters to get more knowledge,
creativity, enthusiasm, energy to do the work and new skills
to design. Because this field is very vast, creativity in
designing will not help you.
What are the USPs that highlight Ashita's uniqueness in
interior designing?
As I'm an innovative, customer-driven interior designer, I
make everything possible to reflect the same in my work.
I always design my style in a minimalist way, as less is
more in a contemporary style and a classic style, with
unique color-combination, textures, fabrics, quotes, and
lights.
I believe that the design must reflect our personality, and I
always focus on that aspect.
The materials I mainly use in my designs are glass, wood,
and PU paint finish which ultimately looks very refreshing.
I always put one as a highlight wall in my designs, and it is
a thumb rule. My main USP is the detailing part, which is
so delicate and accurate that a worker can easily understand
and helps to direct them effortlessly.
I coordinate architectural details designs, specify custom
construction elements, and create and implement the
complete interior concepts.
What professional values and qualities do you think
your client's value in you and your studio the most?
Great designs begin with a comprehensive understanding of
clients' needs and expectations, whether personal spaces or
commercial properties. Developing client relationships
based on respect, trust, and confidence has been the key to
my success as a designer.
Skilled at creating beautiful designs under various budgets,
styles, timeframes, and requirements, I guide my clients
through every phase of the design process. I remain
committed to cultivating valued relationships and helping
clients reach the best version of their overall vision.
51 | March 2022 | www.insightssuccess.in
54. These are the values and the qualities of my firm, which
makes us more trustworthy for the clients, and I respect
their time, as I always try to make the drawing and
complete the projects on time.
How is the adoption of modern technology enhancing
the designing procedures in your field?
Today in this era, technology is very much advanced. We
have much software to describe our designs easily and with
these clients get a better understanding. Such as 3D renders,
in which we can create a look and design, and even
customizations are possible at once as per the client's need.
This enables accessible communication with clients and
craftsmen too. With the help of 3D renders, we can imagine
an actual design without bearing much cost of developing it
in real.
To support the above statement with an example of my
own, in my initial days of working on a project, my clients
were astonished looking at the 3D Renders of the whole
project.
They were delighted by looking at those renders for the first
time, which made them see what their dream would look
like in reality, without wasting any penny at the start of the
project.
So, I can say that with the help of modern technology, we
can balance the time and the cost-effectively.
As an experienced professional, what would you like to
advise the budding aspirants willing to enter the interior
design niche?
Interior designing is an area where creativity works with
thinking out of the box. Despite saying this, I would say
that it is also a decorative field. And if you are designing the
spaces so that effective multipurpose utilization of spaces
can be done, that will surely help you.
Thinking beyond the design and keeping a client's desires in
mind, one can lead towards satisfaction.
I believe it is a fascinating and enjoyable field. We interact
with many people daily, which helps us understand their
vision.
Being a professional interior designer, I always follow the
elements and principles of design. But I also think that in
this field we can design freely. If allowed the freedom to
create, we can get innovative ideas to believe and follow,
ultimately improving the result.
What is your opinion on 'Benefits of AR and VR in
Interior Designing'?
This is a game-changing thing. Using AR and VR in interior
designing takes us to another experience level. The whole
project gets live virtually. This can eliminate the
considerable cost of purchasing the site and building things
on it. This can help in experiencing the entire working
project right in front of our eyes, without even purchasing
the raw material to build.
As the professional world changes rapidly, people are
adopting various techs to make work more accessible and
more manageable.
This helps open the door for thinking about what we have
never considered.
So, infinite possibilities arise out of this. Soon many
advanced gadgets will be easily accessible to all.
Another thing I would like to focus on:
Being a woman, I faced many difficulties, which taught me
things. Starting a firm at an incredibly early age is a
challenge. I do not know where I will lead with this, but I
keep believing in myself and want to establish my name in
interior designing, and for me, my priority is the goodwill
and the trust of my clients.
And I also want to repeat to the clients and to the people
that do not be afraid to give the opportunity to youngsters.
We have as much knowledge as an experienced one. We
work with enthusiasm and full of energy and have more
creative ideas.
At last, do not fear to think or to dream big. You will not
achieve the things you want ain your life until you dream.
52 | March 2022 | www.insightssuccess.in
56. ‘
‘
‘‘
Our vision is noticeably
clear – we do not
work for money.
We work to build
a healthy and
trustworthy visa
environment
Chandni Bhardwaj,
Founder & CEO
54 | March 2022 | www.insightssuccess.in
57. Millions of people wish to migrate overseas,
mostly in search of better livelihood, job/career
prospects, or to chase and fulfil their dreams.
Currently, eighteen million people live outside India in
various countries.
And if you are among one of the former, you surely need
the best visa processing firm from India to go, settle, and
live your dream life overseas. Championed by Chandni
Bhardwaj, Founder & CEO, VISTA – VISADO MINDS,
is one of the finest and fastest emerging visa processing
firms in Pune, Maharashtra.
From the last four years, Chandni has helped thousands of
aspirants to process their visas and land into their dream
destination.
In an interview with Insights Success for its edition of 'The
Women Owning the Business Arena,' Chandni is detailing
her genuine and trustworthy process for those searching for
real visa processors amidst the many fraudsters crowding
this space.
Below are the highlights of that interview.
Please give us a brief overview of your professional
journey. Vista – VISADO Minds.
The journey to Vista was not easy, as I belong to a political
service family. My doing business was not supported at all.
I was only allowed to join some services in which I was
utterly uninterested.
After graduation, I moved to Punjab to travel in 2015, but
life had different plans. I started doing the job as a Tele-
caller in 2016 in a visa company, which steadily led me to
be a manager of a visa company in Punjab. There I met
every kind of person and just observed them.
Being in the visa field, I realised that people were being
cheated. Many people used to take loans and apply for visas
for their children, but companies had nothing to do with the
visa or anything.
They just wanted to make money off the gullible. I am not
saying that one should not make money but earn it in a
manner that no one is at a loss. So, witnessing this for a
year, I started to gain knowledge of this field, and then I
was all set to begin my Vista VISADO Minds.
But things are never easy as they seem, as when I launched
the firm in 2019, I first had to face my family, who were
totally against my business. They never wanted me in the
business field. The next hurdle was that the business market
was tough for a newcomer like me.
Yet, I stood still for my firm, and as months passed, I was
gifted with really hardworking and incredibly supportive
employees.
They kept collaborating with me seamlessly to stand this
firm on its own, and as it is said that challenging work
always pays off, we managed to hold the market with the
arduous work of my colleagues and the trust of our
customers.
Tell us more about Vista VISADO Minds, its vision, and
the critical aspects of its stronghold in the industry it is
catering to.
Vista VISADO Minds is for everyone. It is a trusted firm
for the customer who needs a work visa and growing part
for the leadership buds who wants to start a business in the
visa industry.
Vista VISADO Minds' vision is evident – we do not work
for money. We work to build a healthy and trustworthy visa
environment.
The Women Owning the Business Arena
Chandni
Bhardwaj
Endorsing You to Your
Dream Work Vistas
55 | March 2022 | www.insightssuccess.in
58. From a business leadership perspective, what is your
opinion on the impact of the covid-19 pandemic on your
industry?
COVID-19 was not only damaging to our industry, but it
smashed every industry to the core. Yes, our sector was
affected seriously. Flights were cancelled. Visa processing
was put on hold. Moreover, visas were rejected, due to
which the immigration industry was highly impacted. Most
of the firms were disbanded.
A leader is never down, no matter what. Whatever the
circumstances, they always have a place to stand. So,
whether the circumstances were good or bad, we would
only think that everyone should try and stand again.
Things will take time. It is difficult but not impossible.
Mentioning leadership, I would be glad to talk about my
mentors, Mr Karan Bindra and Mr Amandeep Singh, who
were with me and helped me stand firm in the pandemic
situation.
They are the true leaders who made me believe that time
changes. If it is worst today, it will be the best tomorrow.
You do not have to leave your path. Believe in God, and
everything will fall in its place.
What efforts did you take during the pandemic to
sustain operations and ensure the safety of your team at
the same time?
Due to the sudden announcement of lockdown, everyone
was shocked. Because for some, they were the sole earning
members of their family.
So, it was a huge loss for everyone. But our company was
blessed with beautiful teammates who stood with us in that
pandemic time and supported us well. We kept paying
them. We also provided medical support to them during that
time.
As an established industry leader, what would be your
advice to the budding entrepreneurs and enthusiasts
aspiring to venture into the industry you are catering
to?
First of all, we would like to congratulate you and wish you
luck to start. But since we are aware of the situations now,
we would suggest that "be prepared for any scenario. Today,
the market is more competitive as compared to earlier."
So, they must be ready for everything and never lose hope
in what they believe they are doing. Starting something is
extremely easy but holding onto it and running it shows
how greatly or poorly you can manage things and run the
business.
How do you envision further strengthening Vista
VISADO Minds' stronghold in 2022 and beyond?
Vista VISADO Minds' strength is their customer's trust in
them. We are coming up with new international projects and
more opportunities to expand the business widely with
youngsters.
In the coming time, it will be one of the most reliable firms
for people who want to grow and a pillar for budding
business opportunists.
56 | March 2022 | www.insightssuccess.in
60. 58 | March 2022 | www.insightssuccess.in
The mission of Wow Factor MediCosmetic Skin &
Laser Centre, Founded by its CEO, Dr Asha Biju
and her husband Dr Biju Moses, is to carefully and
empathetically listen to the client’s needs and provide a
thoughtful, understanding and result oriented consultation.
Wow Factor offers comprehensive services for both men
and women with a range of effective treatments to achieve
your cosmetic goals. Established in 2009, as Dr Asha’s
Cosmetology and Aesthetic Laser Centre, it has been re-
branded as Wow Factor MediCosmetic Skin and Laser
Centre in 2014.
In an interview with Insights Success for its edition of ‘The
Women Owning the Business Arena,’ Dr Asha talks about
her company, Wow Factor, its range of treatments, and her
assurance of constantly maintaining the highest standards in
all the services she and her team of professionals provide.
What was your inspiration behind venturing into the
aesthetic industry?
I’ve always been interested in pursuing a career in cosmetic
surgery and related fields. While working in various multi-
speciality hospitals as a junior Surgeon, I felt restricted as
my medical decisions were interfered with and did not like
that my principles and decision making had to be
compromised several times.
In 2009, I took a risk and made a career transition. I trained
in various aspects of aesthetic medicine by attending
multiple courses all across the globe. Fortunately, my
husband was very supportive as he was extremely confident
of my abilities.
Also, the freedom and excitement of having your own
aesthetic centre were definitely lucrative. We wanted to start
a centre where our employees could work in a comfortable
environment and be free to showcase their skills and talents
to the best of their abilities.
Please describe Wow Factor in detail.
Wow Factor is a skin, laser, and aesthetic medical centre,
located in the heart of Trivandrum in Kerala known as
God’s Own Country, where our experienced and well-
trained doctors provide aesthetic dermatology procedures,
laser treatments, minimally invasive procedures and
medical treatment for skin, hair, and nails for both adults
and children. We have a professional and trained team that
is sensitive to your concerns and provides thorough care for
diagnosing, managing, and treating your skin and cosmetic
concerns.
Tell us about Wow Factor’s journey.
We are glad to be a part of the aesthetic medical industry
which is arguably one of the fastest-growing industries in
the world today, mainly driven by the increased acceptance
of safer, more effective non-invasive and minimally
invasive procedures. Consumers of all age groups are really
interested in looking their best with minimal downtime.
They do a lot of research online, talk with their peers on
social media, and then walk into your office knowing you
and your expertise in advance, as well as the kinds of
services you offer. This is a great development that is
The Women Owning the Business Arena
Dr Asha Biju
Transforming Your Inner Core into Your Wow Factor
‘
‘
‘‘Wow Factor’s
treatments are customized
or framed from our
customers’ perspectives
62. previous conversation or visit during the next visit to make
them feel like they are in safe hands, recognised and
comfortable.
Our team is also regularly trained and updated to get new
skills and advance their career by keeping up with the latest
trends in the industry.
We encourage our patients to share their thoughts about
their experiences with our doctors and the rest of the team.
This kind of feedback can be invaluable to strengthen and
grow the practice as it is difficult to see our weaknesses
otherwise.
What professional values and qualities do you think
your clients value in you and the Wow factor the most?
Integrity, trust, accountability, honesty, commitment to our
customers, passion towards our work, continuous
learning/improvement, no compromise on quality, excellent
teamwork, humility, leadership, and simplicity.
As an experienced professional, what would you like to
advise the budding aspirants?
First, have a vision; you need to know your passion and be
ready to pursue it at any cost. Identify your expectations
from it and turn your dream into a reality. Be thoroughly
educated about your industry. Face your fears boldly, take
risks, learn from mistakes, believe in yourself, and never
give up.
How do you envision Wow Factor’s operations
eventually, concerning the changing scenario of your
niche, post-pandemic?
We have to adapt to the new reality and reassess
opportunities.
The aesthetic medical industry is ever evolving, and new
trends are seen almost daily. Before the pandemic, people
were more focused on applying products to their skin
without much research. But now, consumers are trying to be
well-versed about the ingredient/product before using any
of it. This is probably because we spent more time inside
our homes during the pandemic, taking better care of
ourselves than ever before.
Being constantly on social media have also influenced
people to learn more about the basics of skin and how to
take care of it. This has shifted focus from concealing flaws
with makeup to correcting the flaws.
So, we have to update ourselves, keeping the consumers
need in mind while trying to bring in new treatments.
changing the face of the aesthetic medical industry. They
trust you right off the bat without even meeting you. Thanks
in part to the internet, television, and social media
influencers.
There is also a concern about consumers seeking help from
various sham products and non-scientific methods.
Fortunately, a growing scientific community is focused on
educating the public about evidence-based anti-ageing
medicine so that consumers are well informed and aware of
genuine, scientifically proven therapies. We are proud to be
a part of this scientific community.
What were the initial challenges you faced while
venturing into the respective industry?
I can classify the initial challenges into two groups:
professional and business.
On the professional side, I had to face a lot of opposition
from dermatologists who felt that it was their domain to
practice aesthetic medicine. But if you look into doctors
practising this field, I’m sure you would have noticed that
the most successful ones are those with the right skills and
passion in their work.
I’m extremely satisfied that today most of these challenges
have been silenced with our excellent work based on
scientific principles though such problems spring up once in
a while.
On the business front, the high cost of acquiring FDA
approved machines are one of the biggest challenges, but
this has been addressed to a certain extent by the flexible
payment options from distributors since the demand has
increased now. The rapid growth in the medical and
healthcare sectors demands the availability of the latest
equipment and tools in order to be updated. Investment in
the infrastructure is also very important.
Other than these, the other challenges include having an
adequate supervised practice before treating your patients,
expensive training and certifying courses, understanding the
rules and regulations, start-up costs, competition, making
profits, etc.
What are the USPs that highlight Wow Factor’s
uniqueness?
Our treatments are customised or framed from our
customers’ perspectives. We advise them on how best to
achieve their goals using scientifically proven and approved
methods. We make sure that each person gets personalised
care and always remember something about them from the
60 | March 2022 | www.insightssuccess.in
64. Manjulata Devi
Exuding Extraordinary Leadership
Women are gradually making a massive impact in
numerous industries like administration,
entrepreneurship, and healthcare with their
staunch leadership acumen.
Many female leaders are now resolved to shatter the
traditional boundaries with their requisite skills and talents.
Every organization needs a leader, irrespective of its size
and functions. A leaderless company is just a
'disarrangement of people and machines.'
What signifies leadership?
Leadership is not gender specific. It is a set of leadership
qualities, characteristics or cultivated in person or persons
who develop themselves into great leaders with a mass
following. Leaders can be either men or women.
However, women leaders are more transformational. They
function as a role model for their subordinates. They inspire
their team and improve their team's performance.
They care a lot about their personal development. Women
leaders emphasize teamwork and authentic communication
as the key to success. For most women leaders, leadership
accomplishes organizational goals and transforms their
followers into better people.
Ambition becomes a reality for those who have passion and
determination to excel and the ability to push themselves to
their limits. Dr Sundru Manjulata Devi, Founder, and
Managing Director, commenced SVR Bioscience
Research Services, which became successful and had a
national and international client base singing praise for
SVR.
DrSundru
62 | March 2022 | www.insightssuccess.in
65. The Journey of a Start
With changing priorities, Dr Devi and her family moved to
a remote location near Kharagpur, West Bengal, owing to
her husband's change in the job location. Though she
initially contemplated moving to a new location, she
envisioned this change as a fantastic opportunity. She re-
established what she set out to do in her career with grit and
determination, and SVR Bioscience Research Services was
born out of this vision.
Her knowledge and experience of genomics, microbiology,
biotechnology, cancer and cell biology, immunology, and
bioinformatics made SVR a competent and contemporary
subject expert in that industry, even at the nascent stage.
While adhering to its core competence in quality and
implementing new ideas, Dr Devi's primary focus was on a
customer-centered approach to problem-solving and
accomplishing projects within a reasonable time frame. As
a result, SVR Bioscience has been awarded several
international and national projects.
Dr Devi did not fathom that science projects could be
carried out from home, without laboratory facilities, with
the help of only a computer and her subject expertise.
"What you need to have computer-based science based
knowledge, "she remarks.
Dr Devi has trustworthy clients from London, Singapore,
Australia, Korea, America, Saudi Arabia, and India. There
is an overwhelming foreign and national market for
manuscript writing, publication and journal support, and
data processing for scientific data, and SVR is one of the
top professional services companies catering to this market.
A Benchmark of Values and Extraordinary Vision
SVR Bioscience's primary goal is to understand client
dynamics and cater to their requirements with cost-effective
solutions tailored to their specifications. "Innovation" is the
actual application of ideas that involve introducing new
concepts, services, and improvements while accomplishing
unique proposals.
Entrepreneurship is a vehicle for personal development,
self-confidence, strength, conviction, and passion. It is
always challenging to start a new company or brand from
scratch. With constant encouragement and a solid
educational background, Dr Devi's parents and husband
have always been a significant source of motivation.
To turn challenges into economic opportunities, the concept
of innovation should be ingrained in the company's genetic
code. For example, SVR Bioscience carefully supervises
the implementation of the suggested solution under well-
defined methodologies, using extensive scientific expertise.
Ambition becomes a
reality for those who
have passion and
determination to excel
and the ability to push
themselves to their
limits
The Women Owning the Business Arena
63 | March 2022 | www.insightssuccess.in
66. SVR Bioscience has a team of highly skilled, dynamic,
experienced freelance content writers, professionals, and
technical specialists well-versed in today's scientific
communication system. This breadth of expertise has
allowed Dr Devi to take on a broad range of projects, each
with a different budget, complexity, and intensity.
She takes on assignments that need analytical thinking, can
handle many tasks at once, and designs proposals with
much relevance. Every project from inception to conclusion
includes her contribution and expertise. Owing to her
experience in bioinformatics and metagenomics analysis,
Dr Devi herself handles some major projects.
SVR Bioscience aims to provide its clients worldwide with
relevant, authentic, and plagiarism-free work. This adds
value to the business and develops a strong bond of trust. Its
purpose is to help clients achieve their academic objectives
by providing them with the finest services and solutions
possible. Dealing with international clients is more
challenging, as SVR's approach may sometimes differ from
theirs.
However, most of the clients are delighted and value the
performance of SVR. Dr Devi's prior expertise in molecular
biology, bioinformatics, genomics, and probiotics has
allowed her to carry out several projects. Her previous
publications in international journals helped gain foreign
clients' trust and resulted in business growth.
Overcoming the Adversities of the Pandemic
Numerous companies have experienced substantial setbacks
due to the global impact of COVID-19. SVR Bioscience
worked remotely before the pandemic and virtually
executed its duties and commitments.
Therefore, the current pandemic has had negligible effects
and instead resulted in increased academic assignments.
The pandemic has broadened SVR's horizons furthermore
with several virtual sessions.
To ensure that all assigned freelance colleagues were
actively working on their assignments and deadlines were
met, SVR Bioscience implemented remote work procedures
before the pandemic. To begin with, its work mode was
often remote and did not get affected due to the pandemic.
During the second pandemic wave, SVR had declined some
agreements due to health difficulties. Some clients helped
the company by extending their deadlines, which boosted
the confidence and raised the bar for SVR's quality
standards.
A Piece of Wisdom
As a piece of advice for the budding aspirants, Dr Sundru
says, "The most important factor in determining success is
your ability to think positively, make decisions, and gain
knowledge."
"It is always important to have faith in your talents,
capabilities, and convictions. Many people will try to pull
you down with their feelings of inadequacy and criticism,
but ignoring them will help you rise to great heights," she
adds.
"It is important to see technology as an opportunity,
especially in today's world, providing several possibilities.
Sailing through tough times during the COVID-19
pandemic is not an easy task. Challenge yourself and keep
moving forward," – Dr Sundru Manjulata Devi.
Embracing the Emerging Technology
Understanding the avalanche of information that is being
caused daily, the current scientific researchers have turned
their focus to artificial intelligence (AI). There is much
interest in the scientific community for machine learning
(ML) and deep learning (DL) because of thei potential use
r
in various sectors. One of the main sections of the service
delivery was bioinformatics, a field of analysis that includes
both artificial intelligence and machine learning.
The study of biological sequences and molecular structures
is the most basic application in this discipline. In contrast,
the modelling of biological systems is more advanced and
uses many AI tools.
Besides human DNA, the analysis of a vast amount of
health-related data has allowed investigators to understand
the genomes, proteins, enzymatic pathways, and
metabolites of other organisms better.
Due to the improvement in bioinformatics in these other
areas, scientists have been able to identify cancer-related
mutations, infectious disorders, and uncommon diseases
that had been difficult to identify using traditional methods.
The scientific community already has powerful resources at
its disposal to better understand the origins of tumors, such
as publicly available big data. A successful AI strategy
64 | March 2022 | www.insightssuccess.in
67. matched with SVR Bioscience's business objectives is
helping the company survive and be competent in the
digital age.
The future roadmap for SVR
The picture and visualization of any drug or protein
molecule have improved in several aspects. In this context,
the goal is to generate a picture that has a greater effect on
the journal. This is possible by learning more about AI and
ML, which will help SVR to expand its services accurately
and reliably.
As a result, Dr Devi believes that the organization will
become a worldwide service provider in the next five years.
While she improvises and develops, SVR encourages its
subordinates to do the same.
She plans to learn from and hire several experienced
professionals, especially women, to broaden the SVR's
services, which will aid in bettering and acquiring several
in-house and international opportunities. The current era
has seen a rise in women's participation in business
activities, helping to convert small businesses into large
corporations.
Dr Devi intends to establish SVR Bioscience as a freelance
workplace with not only diverse scientific backgrounds but
also with strong gender inclusion and participation. This
will help talented professionals, especially women, pursue
their dreams while also catering to changing priorities in
their lives.
Exhibiting Excellence
Dr Sundru Manjulata Devi is a Scientist and pursued her
Ph.D. in Biotechnology (2013) from the University of
Mysuru (Mysore) and is the recipient of the "Young
Scientist Award," conferred by the Science and Engineering
Board (SERB), Department of Science and Technology,
New Delhi, during 2014–17. Because of her professional
experience with the Centre for DNA Fingerprinting and
Diagnostics (CDFD), Hyderabad, and CSIR-Central Food
Technological Research Institute (CFRI), Mysuru (Mysore),
she developed a wide range of skills, including planning,
execution, decision-making, and implementation.
Today, Dr Devi works in her own space and is happy that
her current working model allows her to spend the required
time with her three-year-old daughter, giving her a good
work-life fit. She encourages women to seek this work-life
balance without having to forego their talent, skills and
experience by continuing to take up projects/work that
works well for them.
65 | March 2022 | www.insightssuccess.in