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50 Amazing Facts About Mobile

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Are you interested in learning more about mobile marketing? If so, then this mobile marketing SlideShare deck is for you. It was compiled by Jamie Turner from the 60 Second Marketer and Jeanne Hopkins while she was at HubSpot. Here are just some of the amazing facts you'll learn in this SlideShare deck: • 91% of adults have their mobile devices within arm's reach 24/7 • 25% of Americans only use mobile devices to access the internet • There are 5 times as many cell phones in the world as there are PCs If you're interested in learning more about mobile marketing, this deck is for you.

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50 Amazing FACTS About MOBILE Marketing S Z !?
Brought to you by your friends at
Many of these AMAZING FACTS can be found in GO MOBILE, the #1 BEST-SELLING mobile marketing book in America. [http://www.GoMobileBook.com]
There are 6.8 BILLION people on the planet. 4 BILLION of them use a mobile phone. Only 3.5 BILLION of them use a toothbrush. http://60secondmarketer.com/blog/2011/10/18/more-mobile-phones-than-toothbrushes/
91% OF ADULTS have their mobile phone within arm’s reach 24/7. [Morgan Stanley, 2007]
25% of Americans use only mobile devices to access the INTERNET. [ http://www.gomonews.com/mobile-web-growth-1-in-5-internet-users-dont-use-a-computer/ ]
There are 5X as many CELLPHONES in the world as there are PCs. [ http://www.slideshare.net/impigermobile/mobile-strategy-2011-for-companies ]
82% of U.S. adults own a cellphone. [ http://pewinternet.org/Reports/2010/Cell-Phones-and-American-Adults/Overview.aspx ]
There are 271 MILLION mobile subscribers in the U.S. alone
51% of the mobile subscribers IN THE U.K. own a smartphone 49% of the mobile subscribers in the U.S. own a smartphone. http://mobithinking.com/mobile-marketing-tools/latest-mobile-stats
Brands USING SMS to reach customers connect with 95% of all smartphone & non-smartphone users. [ http://www.gomonews.com/mobileweb-growth-1-in-5-internet-users-dontuse-a-computer/ ]!
90% of text messages are read within 3 MINUTES of being delivered. [ http://www.slideshare.net/impigermobile/mobile-strategy-2011-for-companies ]
9 out of 10 mobile searches lead to action. OVER HALF lead to purchase. [ http://searchengineland.com/google-50-percent-of-smartphone-users-exposed-to-ads-took-action-74760 ]
mobile ads perform 4-5 times better than online ads in key metrics such as brand favorability, awareness, and purchase intent. 
37% of those checking-in on a service like Foursquare did so from an Android. 34% of them checked-in from an iPhone. [ http://www.comscore.com/Press_Events/Press_Releases/2011/5/Nearly_1_in_5_Smartphone_Owners_Access_Check-In_Services_Via_their_Mobile_Device ]
70% of mobile searches lead to action within one hour. (It takes one month for the same percentage of desktop users to catch up.) [ http://www.mobilemarketer.com/cms/opinion/columns/8188.html ]
40% of tablet owners said they’ve looked up information about a TV program while they were watching the TV show. [ http://www.slideshare.net/impigermobile/mobile-strategy-2011-for-companies ]
74% of smartphone users use their phone to help with shopping [ http://www.slideshare.net/impigermobile/mobile-strategy-2011-for-companies ] with 79% ultimately making a purchase as a result [ http://blog.cmbinfo.com/?Tag=cmb%20consumer%20pulse ]
Nielsen reported an 89% Increase in mobile data usage between 2010 and 2011
Mobile coupons receive 10 times higher redemption rates than print coupons. [http://www.GoMobileBook.com]
The Weather Channel gets sky-high click-through rates on mobile display banner ads vs. desktop banner ads. (600% to 700% higher, to be exact.) [ http://www.mobilemarketer.com/cms/news/media/7827.html ]
Many people are surprised by the fact that the total reach of the Apple’s iOS (including iPhone, iPad and iTouch) outperforms Android by… [ Comscore ] 59%
16.7M mobile subscribers, including 76% of the smartphone owners, used location-based check-in [ http://www.comscore.com/Press_Events/Press_Releases/2011/5/Nearly_1_in_5_Smartphone_Owners_Access_Check-In_Services_Via_their_Mobile_Device ]
81% of smartphone users have done product research via smartphone and 50% have made a purchase with one. [ research from Prosper Mobile Insights ]
33% of US mobile customers prefer offers via text message to those via mobile Web (21%), apps (11%), and voice mail (8%). [ http://www.dma.org.uk/sites/default/files/tookit_files/velti_report_2011.pdf]
50% of those surveyed report receiving text messages from retailers and making a purchase as a result. 34% of those same respondents have scanned a QR code with a smartphone. [ http://www.marketingcharts.com/direct/8-in-10smartphone-users-have-browsed-products-17665/ ]
30 million consumers watch television content via their mobile phones. [ http://blog.nielsen.com/nielsenwire/mediauniverse/]
Data from Jumptap’s STAT report suggests that while its network reaches an even split of men and women, men are more likely to click on ads. [ http://pewinternet.org/Reports/2010/Cell-Phones-and-American-Adults/Overview.aspx ]
Apple iOS sees the highest click-through-rate. Ads run on iOS devices have almost double the CTR (72%) of those on Android devices (41%). [ http://www.jumptap.com/about-us/research/mobile-stat/ ]
73% [ http://l.yimg.com/a/i/us/ayc/pdf/mobile_modes_whitepaper.pdf ] Of smartphone users said they used the Mobile Web to shop rather than an app.
43% of marketers currently use mobile technology Another 25% plan to do so within the next 12 months, and 16% plan to do so in more than 12 months. Only 15% of marketers have no plans to use mobile technology. [http://www.unica.com/uk/about/Unica_Releases_The_State_of_Marketing_2011_Survey_Results.htm ]
The average amount of time smartphone and tablet users spend with mobile applications reached in December 2011. 94 minutes The average amount of time they spend on the web is just 72 minutes. [ http://blog.flurry.com/bid/80241/Mobile-App-Usage-Further-Dominates-Web-Spurred-by-Facebook ]
50% 18% have scanned QR codes (Go on. Give it a try.) have purchased afterwards [http://blog.cmbinfo.com/?Tag=cmb%20consumer%20pulse ]
Time spent on mobile apps is largely dominated by games and social networking. (49% and 30% respectively.)
By 2013, mobile phones will overtake PCs as the most common Web access device worldwide. [ http://www.gartner.com/it/page.jsp?id=1278413 ]
60% 74% of Web users say they expect a site to load on their mobile phone in three seconds or less. are only willing to wait five seconds or less for a Web page to load before leaving the site. [ http://www.compuware.com/d/release/592528/new-study-reveals-the-mobile-web-disappoints-global-consumers ]
of smartphone users looked up 95% local information [ http://www.scribd.com/doc/66050963/2011-Google-IPSOS-Report-The-Mobile-Movement ]
Of the 95% who looked up local information… 61% called [ http://www.scribd.com/doc/66050963/2011-Google-IPSOS-Report-The-Mobile-Movement ]
Of the 95% who looked up local information… 59% visited
87% Of smartphone users asked why they would scan a QR code, 87% said to get a coupon, discount or deal [ http://mghus.com/assets/managed/QR%20code%20Stats%203%2021%2011%20FINAL.pdf ]
42% of tablet users report using their device while watching TV on a daily basis [ http://blog.nielsen.com/nielsenwire/online_mobile/40-of-tablet-and-smartphone-owners-use-them-while-watching-tv/ ]
The majority of 25-34 and 18-24 year olds now own smartphones (64% and 53% respectively). [ http://blog.nielsen.com/nielsenwire/online_mobile/report-the-rise-of-smartphones-apps-and-the-mobile-web/ ]
87% of app downloaders have used deal-of-the-day websites like Groupon or Living Social. [ http://blog.nielsen.com/nielsenwire/online_mobile/report-the-rise-of-smartphones-apps-and-the-mobile-web/ ]
U.S. adults spend 10.1% of their total media consumption time with mobile, but only .9% of total ad spend is dedicated to mobile. [ http://www.emarketer.com/Article.aspx?R=1008728 ]
The average mobile campaign significantly outpaces online in ad awareness [ http://www.dynamiclogic.com/global/news/press-releases/2011/10/06/mobile-display-advertising-more-effective-than-online ]
16% of smartphone users made a purchase because of a marketing message received on their phone http://blog.exacttarget.com/blog/marketing-tips-and-trends/are-you-ready-for-mobile-dependence-day ]
+ half http://blog.exacttarget.com/blog/marketing-tips-and-trends/are-you-ready-for-mobile-dependence-day ] of those who purchased as a result of a marketing message on their smartphone did so on the device itself
1 in 10 [ http://pewinternet.org/~/media//Files/Reports/2012/Real%20Time%20Charitable%20Giving.pdf ] American adults have texted a charitable donation from their phones.
Q3 256% [ http://blog.nielsen.com/nielsenwire/online_mobile/new-mobile-obsession-u-s-teens-triple-data-usage/ ] 2011 The percentage that teens increased their mobile data consumption vs. previous 12 months
In June, 2011 the number of U.S. wireless subscriber connections surpassed the U.S. population. http://www.ctia.org/media/press/body.cfm/prid/2133
93% of the people who reviewed Go Mobile on Amazon gave it a fivestar review. [http://www.Amazon.com]
50 Amazing FACTS About MOBILE Marketing 100% of the people who made it to this last page know that these statistics were provided by Go Mobile and…

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50 Amazing Facts About Mobile

  • 2. Brought to you by your friends at
  • 3. Many of these AMAZING FACTS can be found in GO MOBILE, the #1 BEST-SELLING mobile marketing book in America. [http://www.GoMobileBook.com]
  • 4. There are 6.8 BILLION people on the planet. 4 BILLION of them use a mobile phone. Only 3.5 BILLION of them use a toothbrush. http://60secondmarketer.com/blog/2011/10/18/more-mobile-phones-than-toothbrushes/
  • 5. 91% OF ADULTS have their mobile phone within arm’s reach 24/7. [Morgan Stanley, 2007]
  • 6. 25% of Americans use only mobile devices to access the INTERNET. [ http://www.gomonews.com/mobile-web-growth-1-in-5-internet-users-dont-use-a-computer/ ]
  • 7. There are 5X as many CELLPHONES in the world as there are PCs. [ http://www.slideshare.net/impigermobile/mobile-strategy-2011-for-companies ]
  • 8. 82% of U.S. adults own a cellphone. [ http://pewinternet.org/Reports/2010/Cell-Phones-and-American-Adults/Overview.aspx ]
  • 9. There are 271 MILLION mobile subscribers in the U.S. alone
  • 10. 51% of the mobile subscribers IN THE U.K. own a smartphone 49% of the mobile subscribers in the U.S. own a smartphone. http://mobithinking.com/mobile-marketing-tools/latest-mobile-stats
  • 11. Brands USING SMS to reach customers connect with 95% of all smartphone & non-smartphone users. [ http://www.gomonews.com/mobileweb-growth-1-in-5-internet-users-dontuse-a-computer/ ]!
  • 12. 90% of text messages are read within 3 MINUTES of being delivered. [ http://www.slideshare.net/impigermobile/mobile-strategy-2011-for-companies ]
  • 13. 9 out of 10 mobile searches lead to action. OVER HALF lead to purchase. [ http://searchengineland.com/google-50-percent-of-smartphone-users-exposed-to-ads-took-action-74760 ]
  • 14. mobile ads perform 4-5 times better than online ads in key metrics such as brand favorability, awareness, and purchase intent. 
  • 15. 37% of those checking-in on a service like Foursquare did so from an Android. 34% of them checked-in from an iPhone. [ http://www.comscore.com/Press_Events/Press_Releases/2011/5/Nearly_1_in_5_Smartphone_Owners_Access_Check-In_Services_Via_their_Mobile_Device ]
  • 16. 70% of mobile searches lead to action within one hour. (It takes one month for the same percentage of desktop users to catch up.) [ http://www.mobilemarketer.com/cms/opinion/columns/8188.html ]
  • 17. 40% of tablet owners said they’ve looked up information about a TV program while they were watching the TV show. [ http://www.slideshare.net/impigermobile/mobile-strategy-2011-for-companies ]
  • 18. 74% of smartphone users use their phone to help with shopping [ http://www.slideshare.net/impigermobile/mobile-strategy-2011-for-companies ] with 79% ultimately making a purchase as a result [ http://blog.cmbinfo.com/?Tag=cmb%20consumer%20pulse ]
  • 19. Nielsen reported an 89% Increase in mobile data usage between 2010 and 2011
  • 20. Mobile coupons receive 10 times higher redemption rates than print coupons. [http://www.GoMobileBook.com]
  • 21. The Weather Channel gets sky-high click-through rates on mobile display banner ads vs. desktop banner ads. (600% to 700% higher, to be exact.) [ http://www.mobilemarketer.com/cms/news/media/7827.html ]
  • 22. Many people are surprised by the fact that the total reach of the Apple’s iOS (including iPhone, iPad and iTouch) outperforms Android by… [ Comscore ] 59%
  • 23. 16.7M mobile subscribers, including 76% of the smartphone owners, used location-based check-in [ http://www.comscore.com/Press_Events/Press_Releases/2011/5/Nearly_1_in_5_Smartphone_Owners_Access_Check-In_Services_Via_their_Mobile_Device ]
  • 24. 81% of smartphone users have done product research via smartphone and 50% have made a purchase with one. [ research from Prosper Mobile Insights ]
  • 25. 33% of US mobile customers prefer offers via text message to those via mobile Web (21%), apps (11%), and voice mail (8%). [ http://www.dma.org.uk/sites/default/files/tookit_files/velti_report_2011.pdf]
  • 26. 50% of those surveyed report receiving text messages from retailers and making a purchase as a result. 34% of those same respondents have scanned a QR code with a smartphone. [ http://www.marketingcharts.com/direct/8-in-10smartphone-users-have-browsed-products-17665/ ]
  • 27. 30 million consumers watch television content via their mobile phones. [ http://blog.nielsen.com/nielsenwire/mediauniverse/]
  • 28. Data from Jumptap’s STAT report suggests that while its network reaches an even split of men and women, men are more likely to click on ads. [ http://pewinternet.org/Reports/2010/Cell-Phones-and-American-Adults/Overview.aspx ]
  • 29. Apple iOS sees the highest click-through-rate. Ads run on iOS devices have almost double the CTR (72%) of those on Android devices (41%). [ http://www.jumptap.com/about-us/research/mobile-stat/ ]
  • 30. 73% [ http://l.yimg.com/a/i/us/ayc/pdf/mobile_modes_whitepaper.pdf ] Of smartphone users said they used the Mobile Web to shop rather than an app.
  • 31. 43% of marketers currently use mobile technology Another 25% plan to do so within the next 12 months, and 16% plan to do so in more than 12 months. Only 15% of marketers have no plans to use mobile technology. [http://www.unica.com/uk/about/Unica_Releases_The_State_of_Marketing_2011_Survey_Results.htm ]
  • 32. The average amount of time smartphone and tablet users spend with mobile applications reached in December 2011. 94 minutes The average amount of time they spend on the web is just 72 minutes. [ http://blog.flurry.com/bid/80241/Mobile-App-Usage-Further-Dominates-Web-Spurred-by-Facebook ]
  • 33. 50% 18% have scanned QR codes (Go on. Give it a try.) have purchased afterwards [http://blog.cmbinfo.com/?Tag=cmb%20consumer%20pulse ]
  • 34. Time spent on mobile apps is largely dominated by games and social networking. (49% and 30% respectively.)
  • 35. By 2013, mobile phones will overtake PCs as the most common Web access device worldwide. [ http://www.gartner.com/it/page.jsp?id=1278413 ]
  • 36. 60% 74% of Web users say they expect a site to load on their mobile phone in three seconds or less. are only willing to wait five seconds or less for a Web page to load before leaving the site. [ http://www.compuware.com/d/release/592528/new-study-reveals-the-mobile-web-disappoints-global-consumers ]
  • 37. of smartphone users looked up 95% local information [ http://www.scribd.com/doc/66050963/2011-Google-IPSOS-Report-The-Mobile-Movement ]
  • 38. Of the 95% who looked up local information… 61% called [ http://www.scribd.com/doc/66050963/2011-Google-IPSOS-Report-The-Mobile-Movement ]
  • 39. Of the 95% who looked up local information… 59% visited
  • 40. 87% Of smartphone users asked why they would scan a QR code, 87% said to get a coupon, discount or deal [ http://mghus.com/assets/managed/QR%20code%20Stats%203%2021%2011%20FINAL.pdf ]
  • 41. 42% of tablet users report using their device while watching TV on a daily basis [ http://blog.nielsen.com/nielsenwire/online_mobile/40-of-tablet-and-smartphone-owners-use-them-while-watching-tv/ ]
  • 42. The majority of 25-34 and 18-24 year olds now own smartphones (64% and 53% respectively). [ http://blog.nielsen.com/nielsenwire/online_mobile/report-the-rise-of-smartphones-apps-and-the-mobile-web/ ]
  • 43. 87% of app downloaders have used deal-of-the-day websites like Groupon or Living Social. [ http://blog.nielsen.com/nielsenwire/online_mobile/report-the-rise-of-smartphones-apps-and-the-mobile-web/ ]
  • 44. U.S. adults spend 10.1% of their total media consumption time with mobile, but only .9% of total ad spend is dedicated to mobile. [ http://www.emarketer.com/Article.aspx?R=1008728 ]
  • 45. The average mobile campaign significantly outpaces online in ad awareness [ http://www.dynamiclogic.com/global/news/press-releases/2011/10/06/mobile-display-advertising-more-effective-than-online ]
  • 46. 16% of smartphone users made a purchase because of a marketing message received on their phone http://blog.exacttarget.com/blog/marketing-tips-and-trends/are-you-ready-for-mobile-dependence-day ]
  • 47. + half http://blog.exacttarget.com/blog/marketing-tips-and-trends/are-you-ready-for-mobile-dependence-day ] of those who purchased as a result of a marketing message on their smartphone did so on the device itself
  • 48. 1 in 10 [ http://pewinternet.org/~/media//Files/Reports/2012/Real%20Time%20Charitable%20Giving.pdf ] American adults have texted a charitable donation from their phones.
  • 50. In June, 2011 the number of U.S. wireless subscriber connections surpassed the U.S. population. http://www.ctia.org/media/press/body.cfm/prid/2133
  • 51. 93% of the people who reviewed Go Mobile on Amazon gave it a fivestar review. [http://www.Amazon.com]
  • 52. 50 Amazing FACTS About MOBILE Marketing 100% of the people who made it to this last page know that these statistics were provided by Go Mobile and…