geometric-papercut-style-marketing-plan.pptx

Geometric
Papercut
Style MK Plan
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Table of contents
01
About us
02
Market
analysis
03
Goals &
strategy
04
Content plan
05
Budget
06
KPI overview

Our company
Who are you? What market do you focus on? Why
do clients keep choosing you? Here’s a paragraph
you can use to describe what makes you unique.
Tell a compelling story about how your company
was born and how it has developed to become
what it is today

Our goals
Short term
Our main goals now are to increase
sales through improved marketing and
customer outreach, optimize operational
processes to reduce costs and increase
efficiency and establish a timeline for
new products
Long term
The overall goal of the company is to
expand into new markets or
geographies, develop and implement a
strategy to reduce environmental impact
and increase sustainability and increase
market share

What sets us apart?
Always on
time
We never miss a deadline.
You can rely on us and rest
assured that your product will
be ready on time
Out-of-the-box
Our out-of-the-box ideas are
creative solutions that
challenge the status quo and
provide unique value
Customer
service
We focus on providing a high
level of customer service so
that the experience is
positive

Our guiding principles
Integrity
For a us, integrity means operating with
honesty, trustworthiness, and strong moral
values. We commit to ethical and
environmental standards
Customer focus
We put customers at the center of
everything they do. We listen to customer
feedback and incorporate it into decisions,
products and services
Collaboration
We create an environment where
employees can work together productively
and efficiently to achieve common
objectives. It involves sharing knowledge,
skills, resources, and ideas
Innovation
Innovation is an integral part of our
company’s culture and is essential for
success. It means us coming up with new
ideas, methods, and products that can grow
the business

Competitor analysis
Features
Compare features and benefits
of your product
Pricing
Analyze competitor’s pricing
and offers
Customer
feedback
Examine customer feedback on
your products
Monitoring
Keep an eye on their offers and
launches
Emerging
trends
Identify emerging trends in your
industry
Organic search
How are your competitors
optimizing their SEO?

333,000
New Instagram followers
5m 23s
Average reading time on our posts
3 languages
We publish our content in different languages for more reach

123,123
New leads during the last month

Market share
Follow the link in the graph to modify its data and then paste the new one here. For more info, click here
Here’s the market
share of our
industry
Market share is the percentage of a
market that is controlled by a
particular company or industry. It is
calculated by dividing the total sales
revenue of a company by the total
sales revenue generated in the entire
industry

Key actions items
First quarter
Second
quarter
Third quarter
Key action
1
Create detailed procedures
Monitor and review
process performance
Measure the
effectiveness of processes
Key action
2
Use data analytics
to gain insights
Develop strategies to reduce
waste
Stay up to date with new
technologies and trends
Key action
3
Invest in technology solutions
for automation
Establish control of spend
and reduce overhead
Foster an environment of
collaboration

What to show in a
mockup
1. Product/website description: A brief overview of the
product/website, including its key features, dimensions,
and materials used
2. Features and benefits: A detailed explanation of the
features and how they will benefit the user
3. Technical specifications: A list of the product's/website's
technical specifications, such as dimensions, weight,
power requirements, connectivity options and hosting
platform
01
02
03

Buyer persona infographic
“This is a quote, words
full of wisdom that can
inspire anyone who reads
them”
Name
Age and occupation
Bio
Make a short description of
what a typical customer
would be. Be precise!
Personality
● Explorer, adventurous. Likes
the outdoors and camping
● Engaged on social media,
speaks for themselves
● Not easily influenced by ads
or social media
Motivations
Pain points
Knowing your buyer
persona’s pain point will help
you create messages that are
tailored to their needs
1. Creativity
2. Ecology
3. Music

Roadmap infographic
Initiative Objective JanFebMar Apr
Ma
y
Jun Jul AugSepOctNovDec
Understanding
Analyze and understand the needs of
your target audience
Conduct research
Research existing products in the
industry and analyze how successful
they are
Brainstorm ideas
Generate ideas based on user
feedback and research findings
Develop a prototype
Create a basic version of the product
to show investors
Test for usability
Put the prototype through rigorous
testing processes to ensure that it
meets user requirements
Analyze feedback Analyze feedback

Market size overview
$100M
$20M
$5M
Outer circle
Include the total size of the market, which
represents the entire potential customer base for
the product or service
Middle circle
Identify the target market for the product or
service, which may be a subset of the total
market. This could be based on factors such as
demographics, geography, or specific needs
Inner circle
Indicate the current market size, which
represents the portion of the target market that
the company has successfully captured

Social media stats
Xxx
billion
Users worldwide
Xh xmin
Average time
spent
Xx
Numbers of
platforms used
Follow the link in the graph to modify its data and then paste the new one here. For
more info, click here
Worldwide
reach
Xxx
billion
Country 1 users
Xxx
billion
Country 2 users

Case studies
Instagram
giveaway
A product giveaway for our second
anniversary
Approach
● Preparing a set of posts and
stories we can share on
Instagram to let more people
know about our brand
● We can get shared more and
mabe reach virality if our
content is attractive and easy
to share
Results
23% 80% +10%
Increase in
shares
Increase in
followers
Increase in
clicks
Key
takeaway 1
Key
takeaway 2
Content posted on
weekdays is shared more
We must design new
content to keep new users

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youremail@freepik.com | +91 620 421 838 | yourwebsite.com
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