Gerben Mak

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A 'serial' business innovator, with a passion for marketing, innovation and digital technology - is how Gerben would describe himself. He is partner and managing director of Purple Cow Concepts BV, a digital marketing & innovation agency and a production company for 3D, virtual and augmented reality projects. Gerben also consults a series of companies, mainly in financial services, around strategy and innovation related to FinTech (financial technologies). Since 2012, Gerben supports Rabobank Group in exploring strategic innovation and FinTech developments such as open banking, crypto currencies, m-commerce and new service development. These are challenging and disruptive times for the ...

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