This document discusses project stakeholder management. It describes identifying stakeholders, planning stakeholder engagement, managing engagement, and monitoring engagement. The key steps are to identify stakeholders and assess their interests, power, and impact; develop a stakeholder engagement plan to effectively communicate with each group; work with stakeholders and address issues throughout the project; and monitor engagement and make adjustments as needed. The overall goal is to engage the appropriate stakeholders in order to help ensure project success.
2. Key Learning Objectives
Who are Stakeholder and effective way to manage them
Project Stakeholder Management processes
Identify Stakeholder
Plan Stakeholder Engagement
Manage Stakeholder Engagement
Control Stakeholder Engagement
3. WHAT IS STAKEHOLDER MANAGEMENT?
Stakeholder Management includes the processes required to identify people,
groups or organizations that could impact or be impacted by the project,
to analyze stakeholder expectations and their impact on the project and
to develop appropriate management strategies for effectively engaging
stakeholder in project decisions and execution.
4. IDENTIFY STAKEHOLDERS
Identify Stakeholders is the process of identifying the people, groups or organizations that could impact
or be impacted by decision, activity or outcome of the project analyzing and documenting relevant
information regarding their interest , involvement, interdependencies, influence and potential impact on
project success.
The key benefit of Identify stakeholder process is that it allows the project manager to identify the
appropriate focus for each stakeholder or group of stakeholders
5. Inputs Tools and Techniques Outputs
Project charter
Business documents
Business case
Benefits
management plan
Project management plan
Communications
management plan
Stakeholder
engagement plan
Project documents
Change log
Issue log
Requirements
documentation
Agreements
Enterprise environmental
factors
Organizational process
assets
Expert judgment
Data gathering
Questionnaires and surveys
Brainstorming
Data analysis
Stakeholder analysis
Document analysis
Data representation
Stakeholder mapping/
representation
Meetings
Stakeholder register
Change requests
Project management
plan updates
Requirements
management
plan
Communication
s management
plan
Risk
management
plan
Stakeholder
engagement
plan
Project documents
updates
Assumption log
Issue log
Risk register
6. Identifies the interests, expectations and influence of the stakeholders and relates them to the
purpose of the project.
There are multiple classification models used for stakeholders analysis , such as :
• Power /Interest grid, grouping the stakeholders based on their level of authority (“power”) and
their level or concern (“interest”) regarding the project outcomes
• Power /Influence grid, grouping the stakeholders based on their level of authority (“power”)
and their active involvement (“influence”) in the project.
• Influence/ Impact grid , grouping the stakeholders based on their active involvement (“
Influence” ) in the project and their ability to effect changes to the project’s planning or
execution (“ impact “).
• Salience model, describing classes of stakeholders based on their power (ability to impose their
will), urgency (need for immediate attention), and legitimacy (their involvement is appropriate).
8. The main output of Identify Stakeholder process is stakeholder register. It contains following
details.
Identification Information :
Name, Organizational Position, Location, Role in the project, Contact info
Assessment Information:
Major Requirement, Main expectation, Potential Influence
Stakeholders Category:
External/Internal, Supporter, Neutral, Resister
9. Plan Stakeholder Engagement is the process of developing
appropriate management strategies to effectively engage
stakeholders throughout the project life cycle, based on the
analysis of their needs, interests and potential impact on
the project success.
10. Inputs Tools and Techniques Outputs
Project charter
Project management plan
Resource
management plan
Communications
management plan
Risk management
plan
Project documents
Assumption log
Change log
Issue log
Project schedule
Risk register
Stakeholder
register
Agreements
Enterprise environmental
factors
Organizational process
assets
Expert judgment
Data gathering
Benchmarking
Data analysis
Assumption and constraint
analysis
Root cause analysis
Decision making
Prioritization/ranking
Data representation
Mind mapping
Stakeholder engagement
assessment matrix
Meetings
Stakeholder
engagement plan
11. Stakeholders Engagement Assessment Matrix includes comparison of the current engagement level
of stakeholder to the planned engagement levels required for successful project completion.
Stakeholder engagement throughout the lifecycle of the project is critical to project success.
The engagement level of the stakeholders can be classified as follows:
• Unaware – Unaware of project and potential impacts
• Resistant – Aware of project and potential impacts and resistant to change
• Neutral – Aware of project yet neither supportive nor resistant
• Supportive – Aware of project and potential impacts and supportive to change
• Leading – Aware of project and potential impacts and actively engaged in ensuring the
project is a success.
13. Stakeholder Engagement Plan is a component of the project
management plan that explains the management strategies required to effectively
engage stakeholders. In addition to the data gathered in the stakeholder register it
provides.
Desired and current engagement levels of key stakeholders
Scope and impact of change to stakeholders
Identified interrelationships and potential overlap between stakeholders
Stakeholder communication requirements for the current project phase;
Information to be distributed to stakeholders, including language, format,
content , and level of detail;
Reason for the distribution of that information and the expected impact to
stakeholder engagement;
Time frame and frequency for the distribution of required information to
stakeholders.
Method for updating and refining the stakeholder management plan as the
project progresses and develops.
14. Manage Stakeholder Engagement is the process of communicating and working
with stakeholders to meet their need/expectations, address issues as they occur,
and foster appropriate stakeholder engagement in project activities throughout
the project life cycle.
15. .Inputs Tools and Techniques Outputs
Project management plan
Communications
management plan
Risk management
plan
Stakeholder
engagement plan
Change management
plan
Project documents
Change log
Issue log
Lessons learned
register
Stakeholder register
Enterprise environmental
factors
Organizational process
assets
Expert judgment
Communication skills
Feedback
Interpersonal and team skills
Conflict management
Cultural awareness
Negotiation
Observation/conversation
Political awareness
Ground rules
Meetings
Change requests
Project management
plan updates
Communications
management plan
Stakeholder
engagement plan
Project documents
updates
Change log
Issue log
Lessons learned
register
Stakeholder register
16. Monitor Stakeholder Engagement is the process of monitoring overall project
stakeholder relationship and adjusting strategies and plans for engaging
stakeholders.
17. Inputs Tools and Techniques Outputs
Project management plan
Resource
management plan
Communications
management plan
Stakeholder
engagement plan
Project documents
Issue log
Lessons learned
register
Project
communications
Risk register
Stakeholder register
Work performance data
Enterprise environmental
factors
Organizational process
assets
Data analysis
Alternatives analysis
Root cause analysis
Stakeholder analysis
Decision making
Multicriteria decision analysis
Voting
Data representation
Stakeholder engagement
assessment matrix
Communication skills
Feedback
Presentations
Interpersonal and team skills
Active listening
Cultural awareness
Leadership
Networking
Political awareness
Meetings
Work performance
information
Change requests
Project management
plan updates
Resource
management plan
Communications
management plan
Stakeholder
engagement plan
Project documents
updates
Issue log
Lessons learned
register
Risk register
Stakeholder
register