Having started my career in Advertising, I shifted to the telecom (Mobile VAS) domain, having seen the opportunity in the industry for a person with consumer and content insight. In my career of 6+ years, in the Indian Telecom domain I contributed in creating the inflection of the Music VAS revenues, spear headed the Media - Mobile integration, and was part of large scale service management projects with Ericsson. However, it was always a desire to share my knowledge and to write about my corporate experience for young minds that would benefit from it. Mentoring management students is something that I intend to pursue in future. I am currently faculty for Marketing at Amity Global Busine...