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Rami El Sebaie has over 15 years of experience in sales management, territory management, account development, negotiations, and relationship building. He is currently the Director of Airlines and GDS Revenue Management at Al-Sarh Travel and Tourism Group in Riyadh, where he leads a sales team and is responsible for over $260 million in annual sales. Prior to this role, he held several sales and marketing management positions for airlines and travel companies in Egypt and the UAE.

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Rami El Sebaie AREA OF EXPERTISE  Sales Team Supervision  Territory Management  New Account Development  Relationship Building  Expert in Deals Negotiations  Presentations & Proposals  Closing Strategies  Sales Training  Lead Qualification  Increase Market Opportunity CAREER HISTORY Al- Sarh Travel and Tourism Group. Director of Airlines and GDS' Revenue Management KSA - Riyadh November 2010 - Present Job Target: • Full accountability for leading Sales Figures out of 260,000,000 SAR. & 300,000 GDS' Segment'. • Maximize the net Revenue with all kind of Airlines & GDS' Commercial Agreements. • Following the Company Target to Maintain and enhance the net Revenue with Airlines and GDS' Contracts'. • Determine Al-Sarh Group Sales Strategy's for Airlines Target Achievement & GDS' Market share Policy for All sales Networks (Corporate - Direct Sales). • Determine Sales Team Target to follow Company sales policy for Airlines & GDS' Target'. • Team Management for all Ticketing sales Networks (Retails – Corporates – Implanted offices – Leisure Activity with Airfare ). • Estimated Budget creation for Airlines &GDS' Department including Revenue forecast Matching all Commercial agreements Policy paralleled with sales Figures expectation' . • Responsible for yearly sales plan & Market Activity to achieve Airlines & GDS' Target'. • Negotiated All Kind of , Airlines, Corporate, Destination deal, GDS' Agreement'. • Airlines & GDS' Segmentation Analysis (Sales Performance - Flown Revenue – Destination – High Yield Coupons – GDS' Distribution) along with Company Market share position in KSA Market. • Maintain and develop the relationship in and out of KSA with senior Management of (GDS' – Airlines – Top Travel Agents – IATA – Accelya ). • Ability to Generate sales analysis Reports From International sources such as Acceyla & MIDT .

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• Product development for sales & flown analyses (Accelya Pilot Project & GDS' new products). • Develop and enhance Airfare Products Such as ( Unproductively Segments removable – SMS Service – Costumer profile – Rapid Reprice - etc ,, ) • Head of all GDS' Operation' ( Installation – New Clint ID – Training –Communication for any ADM issued due Guaranteed fares – etc ,,, ) • Head of Airlines Operation' ( Problems Solving – IT fares Distribution – Events – Marketing Activity – promotion ) • Leading Multiple Projects for short and long term Either for Management Goals or sales Promotion Including GDS' Activity'. • Handling Group Sales Processes with Commercial and Private Airlines. • Reported to Deputy and General Manager Highlighted the monthly Progress with the company position from sales Target. Alitalia Airlines, Senior Sales Egypt – Cairo August /2006 November /2010 Job Target: • Acting as Sales and Marketing Manager, in charge of the Top Travel Agents, and Corporate segments. • Managing the sales of top travel agents in Egypt by securing and increasing productivity of existing agents and acquiring new ones, in conjunction with the Company operation team, • Managing sales presentation , Workshop for Trade and Corporate Customers • Develop and implement sales and market strategies to increase existing business and market share • Monitor and analyses Competitors airline , Travel Agents sales and MIDT Figures with investigation reasons for changes and disseminate information • Develop and implement sales procedures and policies in line with the industry best practices. • Set up sales call plans, daily, weekly & monthly • Achieving annual sales targets within budget and cost of sales keeping in consideration to maximize the revenues. • Set Up revenue targets, for trade , Corporate segment , • produce long and short term sales Forecast and channel sources including revenue targets as part of sales Plan strategy • Develop strong relationships with other airlines, Travel Agents , Corporate , IATA , GDS' • Deliver high level of customer service at all times and possess the ability to develop strong relationships with key decision makers and influence key companies. • Visit travel agencies to develop & maintain relationships to ensure that business opportunities are closed successfully

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• Organize and support Market participation or joint airline events, seminars, road-shows and Sky Team activity. • Communicating with Head office for any special request regarding any Commercial Issues , • Reported to Regional Manager on sales and market Share growth results with recommendation of necessary Action in details El Wasset Group, Sales Supervisor United Arab Emirates - Abu Dhabi June /2001 To July /2006 Job Target: • responsible for all the sales points in the centers of Abu Dhabi and • Selling and promoting the tickets for marketing & sales of the product • day to day reporting to the managements • Team working and coordinating with all staff • direct contact with VIP customer • Ability to manage my working team and assign required tasks to them depending on their skills to achieve planned target British American Tobacco Sales Executive Egypt – Cairo January /2001 To January /2006 Job Target: • Following up the daily accounts clients and their credit collection. • Giving full supports for the account departments in reporting credits & collection. • Selling and promoting very Exclusive tobacco cigarettes and Following the agency policy for marketing & sales of the Products. • Business Development and day to day Branch, tasks, including coordination With Main Office and branches

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EDUCATION AND QUALIFICATIONS Egyptian International Hotel & Tourism institute – Egypt, Cairo High Degree of Hotel Management, OCTOBER /1999 Qualification: Louis business school- Italy, Rome, Specialize it in • Business development, Strategic Marketing Management and Sales Techniques course • Communication skills and new competence for new leadership course • Economic and Financial Insight and Management account course Alitalia – Egypt – Cairo Specialize in • Arco Reservation System • Airlines Product awareness • Amadeus Ticketing & Reservation Course • Basic Passenger Tariff Course Accelya Spain – Madrid • eTamis Airlines & GDS' Sales Information System Contact Details Nationality : Egyptian Email : rami_sebaie@yahoo.com Mobile : + 966532790000, + 966500672557 Address : Saudi Arabia, Riyadh Marital Status : Married

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CV

  • 1. Rami El Sebaie AREA OF EXPERTISE  Sales Team Supervision  Territory Management  New Account Development  Relationship Building  Expert in Deals Negotiations  Presentations & Proposals  Closing Strategies  Sales Training  Lead Qualification  Increase Market Opportunity CAREER HISTORY Al- Sarh Travel and Tourism Group. Director of Airlines and GDS' Revenue Management KSA - Riyadh November 2010 - Present Job Target: • Full accountability for leading Sales Figures out of 260,000,000 SAR. & 300,000 GDS' Segment'. • Maximize the net Revenue with all kind of Airlines & GDS' Commercial Agreements. • Following the Company Target to Maintain and enhance the net Revenue with Airlines and GDS' Contracts'. • Determine Al-Sarh Group Sales Strategy's for Airlines Target Achievement & GDS' Market share Policy for All sales Networks (Corporate - Direct Sales). • Determine Sales Team Target to follow Company sales policy for Airlines & GDS' Target'. • Team Management for all Ticketing sales Networks (Retails – Corporates – Implanted offices – Leisure Activity with Airfare ). • Estimated Budget creation for Airlines &GDS' Department including Revenue forecast Matching all Commercial agreements Policy paralleled with sales Figures expectation' . • Responsible for yearly sales plan & Market Activity to achieve Airlines & GDS' Target'. • Negotiated All Kind of , Airlines, Corporate, Destination deal, GDS' Agreement'. • Airlines & GDS' Segmentation Analysis (Sales Performance - Flown Revenue – Destination – High Yield Coupons – GDS' Distribution) along with Company Market share position in KSA Market. • Maintain and develop the relationship in and out of KSA with senior Management of (GDS' – Airlines – Top Travel Agents – IATA – Accelya ). • Ability to Generate sales analysis Reports From International sources such as Acceyla & MIDT .
  • 2. • Product development for sales & flown analyses (Accelya Pilot Project & GDS' new products). • Develop and enhance Airfare Products Such as ( Unproductively Segments removable – SMS Service – Costumer profile – Rapid Reprice - etc ,, ) • Head of all GDS' Operation' ( Installation – New Clint ID – Training –Communication for any ADM issued due Guaranteed fares – etc ,,, ) • Head of Airlines Operation' ( Problems Solving – IT fares Distribution – Events – Marketing Activity – promotion ) • Leading Multiple Projects for short and long term Either for Management Goals or sales Promotion Including GDS' Activity'. • Handling Group Sales Processes with Commercial and Private Airlines. • Reported to Deputy and General Manager Highlighted the monthly Progress with the company position from sales Target. Alitalia Airlines, Senior Sales Egypt – Cairo August /2006 November /2010 Job Target: • Acting as Sales and Marketing Manager, in charge of the Top Travel Agents, and Corporate segments. • Managing the sales of top travel agents in Egypt by securing and increasing productivity of existing agents and acquiring new ones, in conjunction with the Company operation team, • Managing sales presentation , Workshop for Trade and Corporate Customers • Develop and implement sales and market strategies to increase existing business and market share • Monitor and analyses Competitors airline , Travel Agents sales and MIDT Figures with investigation reasons for changes and disseminate information • Develop and implement sales procedures and policies in line with the industry best practices. • Set up sales call plans, daily, weekly & monthly • Achieving annual sales targets within budget and cost of sales keeping in consideration to maximize the revenues. • Set Up revenue targets, for trade , Corporate segment , • produce long and short term sales Forecast and channel sources including revenue targets as part of sales Plan strategy • Develop strong relationships with other airlines, Travel Agents , Corporate , IATA , GDS' • Deliver high level of customer service at all times and possess the ability to develop strong relationships with key decision makers and influence key companies. • Visit travel agencies to develop & maintain relationships to ensure that business opportunities are closed successfully
  • 3. • Organize and support Market participation or joint airline events, seminars, road-shows and Sky Team activity. • Communicating with Head office for any special request regarding any Commercial Issues , • Reported to Regional Manager on sales and market Share growth results with recommendation of necessary Action in details El Wasset Group, Sales Supervisor United Arab Emirates - Abu Dhabi June /2001 To July /2006 Job Target: • responsible for all the sales points in the centers of Abu Dhabi and • Selling and promoting the tickets for marketing & sales of the product • day to day reporting to the managements • Team working and coordinating with all staff • direct contact with VIP customer • Ability to manage my working team and assign required tasks to them depending on their skills to achieve planned target British American Tobacco Sales Executive Egypt – Cairo January /2001 To January /2006 Job Target: • Following up the daily accounts clients and their credit collection. • Giving full supports for the account departments in reporting credits & collection. • Selling and promoting very Exclusive tobacco cigarettes and Following the agency policy for marketing & sales of the Products. • Business Development and day to day Branch, tasks, including coordination With Main Office and branches
  • 4. EDUCATION AND QUALIFICATIONS Egyptian International Hotel & Tourism institute – Egypt, Cairo High Degree of Hotel Management, OCTOBER /1999 Qualification: Louis business school- Italy, Rome, Specialize it in • Business development, Strategic Marketing Management and Sales Techniques course • Communication skills and new competence for new leadership course • Economic and Financial Insight and Management account course Alitalia – Egypt – Cairo Specialize in • Arco Reservation System • Airlines Product awareness • Amadeus Ticketing & Reservation Course • Basic Passenger Tariff Course Accelya Spain – Madrid • eTamis Airlines & GDS' Sales Information System Contact Details Nationality : Egyptian Email : rami_sebaie@yahoo.com Mobile : + 966532790000, + 966500672557 Address : Saudi Arabia, Riyadh Marital Status : Married