The First 15 Seocnds

1. THE FIRST 15 SECONDS Ran Segall Designer The nuSchool, Co-Founder

2. 55%of Visitors Spend Fewer Than 15 Seconds on Your Website time.com March, 2014

3. NEVER BELIEVE WHAT YOU READ IN THE MEDIA.

4. 72% 79%

5. YOU HAVE 0-10 SECONDS TO TELL YOUR STORY.

6. Old Story New Story

7. “a picture is worth a thousand words”

8. “a picture is worth a thousand words” designer / / / / $

9. HOW TO MAKE A GOOD WEB PICTURE?

10. ANSWER THIS: • Who are you? • What do you do? • Why should I care?

11. ANSWER IT IN 0-10 SECONDS

12. WHO ARE YOU? Easy

15. PUT YOUR NAME / LOGO • Standard position (top corner / centre) • Use contrast (against background) • Use negative space

16. WHAT DO YOU DO? Intermediate

17. Putting the focus on rapid, qualiﬁed scalability. Bullshit 3.0

18. Tapping into seamless, mobile document stores. Bullshit 3.0

19. Streamlining event driven coupons on Facebook. Bullshit 3.0

20. DON’T BULLSHIT. • Be clear. • Be short. • Be honest.

21. WHY SHOULD I CARE? Hard

24. MY FAVORITE PERSON IS ME. • Talk about me. • Make me feel good. • Inspire me / delight me / make me laugh.

25. SOME GOOD EXAMPLES

31. Thanks :)

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