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Reyhoon New Way

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Reyhoon
Reyhoon

After 1 year of hard work, we could create a product that people use and love. Now it's time to change, its time to go on a new direction and act in a new way.

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1. Quotes 2. Customer Insight 3. New Concept 4. How to? 5. Communication 6. Team Activity 7. General Code of Ethics Reyhoon New Way 10. May. 2016 Agenda
1. Quotes “There is only one boss — the customer… and he can fire everybody in the company, from the Chairman on down, simply by spending his money elsewhere”— Sam Walton, Wal-Mart Founder In 1999, Jack Welch was asked the question, “What is the secret of your leadership in being selected one of ‘the most respected business leaders’ of ‘the world’s most respected companies’?” He answered, “Just one. I know where I am going, and all the employees of GE know where I am going.”
2. CUSTOMER INSIGHT
2.1 CUSTOMER VALUE • Customer Needs based Segmentation • Grasp potential attributes of Target Segment • Measure Trade-off of these attributes • Product and Brand positioning • Deploy integrated Sales/Marketing activity with goal of maximizing Channel engagement and Customer value Consumer, shopper, customer insight • Maximize Customer Emotion Satisfaction through feedback from channel, user, CS, etc. GO-TO- MARKET Monitor/ Evaluation • Insight based Product Definition, Development, and Launch NPI (New Product Introduction) Define Develop Launch STP (Segmentation, Targeting, Positioning)
2.2 CUSTOMER VALUE Brand personality Refreshing brand that gives you delightful surprised through various expressions Modern and refined sophistication that is not too formal or serious “Reyhoon is a refreshing brand that makes you feel sophisticated” Brand positioning • Sophisticated and refined • Trend Creation • Not too futuristic • Not classic but modern • Not sticking out but standing out • Creation through synergy • Fluid response to changes in Consumer Needs • Providing creative solutions • Having customizing ability • Intuitive and Insightful • Essential fundamental • Simple and easy to use • In line with newest Technological progress
3 CUSTOMER VALUE – Needs based segmentation • Gender, age, ethnicity • Job, income, education • Family size • Living area • Key buying factors (Design, Function, Price, Brand, A/S, etc) • Major quality attributes considered, etc • Brand decision timing • Purchase Product volume, size • Purchase frequency • Purchase location, etc • Brand Loyalty • Brand Preference • Brand Image, etc • Product use type • Trend seeker • Important value sought Segmentation must consider various variables. - Major customer needs and attitudes are the key to discovering customer insight Lifestyle Brand Attitude PurchaseBehavior Population survey factor Custom er Needs
4 CUSTOMER VALUE – Finding Consumer Insight Find out potential Customer Needs through new and various skills • When needing to measure, analyze, and forecast market • When needing the ‘what’ and ‘how many’ • When needing to understand the market rather than measure it • When needing the ‘how’ more than the ‘why’ • Observation study - Shadow Tracking, Video Ethnography • Home visits • Focus Group Interview • In-Depth interview • face to face interview • Telephone interview • Web survey Qualitative study Quantitative study
It starts from employees and spreading into the company as its culture. CompanyCompany ManagementManagement TeamsTeams individualindividual Code of EthicsCode of Ethics CultureCulture SystemSystem 3. CONCEPT OF NO.1 Reyhoon
3.1 CONCEPT OF NO.1 Reyhoon The Customer can completely trust Reyhoon To Investors, the most attractive Reyhoon Talented people want to join Reyhoon Competitors finds formidable, but wants to lear from Reyhoon No. 1 Reyhoon purposes to be recognized as a true leader in the market
4. How to? Is just Change Management Engage Stakeholders Engage Stakeholders Envision the Future Envision the Future SeeSeeDoDo Set up Team /Action Plan Set up Team /Action Plan Define Problems Define Problems Analyze Causes Analyze Causes Develop Action Items Develop Action Items ImplementImplement Review Results Review Results PlanPlan Project Management Project Management Change Management W/S Change Management W/S Clarify Change Needs Clarify Change Needs Design & Implement Change Program Design & Implement Change Program Internalize Change Internalize ChangeChange Management Change Management When Does Change Management start? How can we use Change Management activities for project success?
5. 3 Elements of Communication 1. FAST Reply, respond and answer as soon as possible (within 24 hours). If you cannot reply on time, at least provide the reason why you cannot fully reply yet, providing details of when you can. 2. ACCURACY When communicating with others, the content must be fact based, highly objective and precise. 3. EXECUTION Do not only speak, but make sure to execute the discussed/consented/agreed matter and demonstrate the visible progress. The only way is to communicate together.
5.1 4 Steps of Communication 1. OPENNESS An honest person, who is willing to accept other people’s opinion, is often respected. The person should be able to talk frankly about his/her own weakness and be transparent (not hide their true mind behind a smile). 2. SINCERITY Always try to think from the other person’s perspective, seek to help with genuine sincerity by being humble and honest. 3. INFORMATIVE A person should be judged by others as being knowledgeable and experienced , rather than by self evaluation, then others will believe and trust his/her words and learn from them. 3. A MAN OF WORD Do not break or forget a promise/decision made with other people. To gain other people’s trust, keep the made promises and they will be consistently convinced and supportive.
. PREVENTING TEAM ACTIVITY – lack of participation ?
6.1 EFFICIENT TEAM ACTIVITY o Choose your reaction after carefully listening to team members o Be aware that most of people have different opinions on most of matters o Do not give others as the form of things that you don’t want to take o If you are even a little curious, ask others to tell you it clearly o Make a decision through the consensus of all team members on important issues and matters o Judge based on the objective grounds. Assumption is dangerous o Clarify your scope of role o In addition, clarify how you can harmonize with the roles of other team members o Understand people have different communication styles or words used to explain something
6.2 TEAMWORK BENEFITS Why is Teamwork Important and relevant at work? Initial Benefits Which means…. Which means…. • Higher Productivity • Increased Creativity • Retention of talent • Regular Communications - between individuals - between departments - Increased knowledge and biz perspective • Motivated employees - Positive, efficient work styles - Commitment to goals Faster execution to realizing the vision of Reyhoon • Conflicts removed • Mutual respect • Mutual understanding • Trust • Good working environment • Strong team bonds • Realising one team goal
7. General Code of Ethics Don’t xxDamageDamage customercustomer valuevalue xxOthersOthers xxReceiving rewardsReceiving rewards fromfrom interest partyinterest party xxUnjust receivingUnjust receiving sharesshares xxManipulationManipulation of doc/figure &of doc/figure & false reportingfalse reporting xxLeakage ofLeakage of confidential dataconfidential data xxIllegal, unjust useIllegal, unjust use of company assetsof company assets xxUnfairUnfair competitioncompetition

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Reyhoon New Way

  • 1. 1. Quotes 2. Customer Insight 3. New Concept 4. How to? 5. Communication 6. Team Activity 7. General Code of Ethics Reyhoon New Way 10. May. 2016 Agenda
  • 2. 1. Quotes “There is only one boss — the customer… and he can fire everybody in the company, from the Chairman on down, simply by spending his money elsewhere”— Sam Walton, Wal-Mart Founder In 1999, Jack Welch was asked the question, “What is the secret of your leadership in being selected one of ‘the most respected business leaders’ of ‘the world’s most respected companies’?” He answered, “Just one. I know where I am going, and all the employees of GE know where I am going.”
  • 4. 2.1 CUSTOMER VALUE • Customer Needs based Segmentation • Grasp potential attributes of Target Segment • Measure Trade-off of these attributes • Product and Brand positioning • Deploy integrated Sales/Marketing activity with goal of maximizing Channel engagement and Customer value Consumer, shopper, customer insight • Maximize Customer Emotion Satisfaction through feedback from channel, user, CS, etc. GO-TO- MARKET Monitor/ Evaluation • Insight based Product Definition, Development, and Launch NPI (New Product Introduction) Define Develop Launch STP (Segmentation, Targeting, Positioning)
  • 5. 2.2 CUSTOMER VALUE Brand personality Refreshing brand that gives you delightful surprised through various expressions Modern and refined sophistication that is not too formal or serious “Reyhoon is a refreshing brand that makes you feel sophisticated” Brand positioning • Sophisticated and refined • Trend Creation • Not too futuristic • Not classic but modern • Not sticking out but standing out • Creation through synergy • Fluid response to changes in Consumer Needs • Providing creative solutions • Having customizing ability • Intuitive and Insightful • Essential fundamental • Simple and easy to use • In line with newest Technological progress
  • 6. 3 CUSTOMER VALUE – Needs based segmentation • Gender, age, ethnicity • Job, income, education • Family size • Living area • Key buying factors (Design, Function, Price, Brand, A/S, etc) • Major quality attributes considered, etc • Brand decision timing • Purchase Product volume, size • Purchase frequency • Purchase location, etc • Brand Loyalty • Brand Preference • Brand Image, etc • Product use type • Trend seeker • Important value sought Segmentation must consider various variables. - Major customer needs and attitudes are the key to discovering customer insight Lifestyle Brand Attitude PurchaseBehavior Population survey factor Custom er Needs
  • 7. 4 CUSTOMER VALUE – Finding Consumer Insight Find out potential Customer Needs through new and various skills • When needing to measure, analyze, and forecast market • When needing the ‘what’ and ‘how many’ • When needing to understand the market rather than measure it • When needing the ‘how’ more than the ‘why’ • Observation study - Shadow Tracking, Video Ethnography • Home visits • Focus Group Interview • In-Depth interview • face to face interview • Telephone interview • Web survey Qualitative study Quantitative study
  • 8. It starts from employees and spreading into the company as its culture. CompanyCompany ManagementManagement TeamsTeams individualindividual Code of EthicsCode of Ethics CultureCulture SystemSystem 3. CONCEPT OF NO.1 Reyhoon
  • 9. 3.1 CONCEPT OF NO.1 Reyhoon The Customer can completely trust Reyhoon To Investors, the most attractive Reyhoon Talented people want to join Reyhoon Competitors finds formidable, but wants to lear from Reyhoon No. 1 Reyhoon purposes to be recognized as a true leader in the market
  • 10. 4. How to? Is just Change Management Engage Stakeholders Engage Stakeholders Envision the Future Envision the Future SeeSeeDoDo Set up Team /Action Plan Set up Team /Action Plan Define Problems Define Problems Analyze Causes Analyze Causes Develop Action Items Develop Action Items ImplementImplement Review Results Review Results PlanPlan Project Management Project Management Change Management W/S Change Management W/S Clarify Change Needs Clarify Change Needs Design & Implement Change Program Design & Implement Change Program Internalize Change Internalize ChangeChange Management Change Management When Does Change Management start? How can we use Change Management activities for project success?
  • 11. 5. 3 Elements of Communication 1. FAST Reply, respond and answer as soon as possible (within 24 hours). If you cannot reply on time, at least provide the reason why you cannot fully reply yet, providing details of when you can. 2. ACCURACY When communicating with others, the content must be fact based, highly objective and precise. 3. EXECUTION Do not only speak, but make sure to execute the discussed/consented/agreed matter and demonstrate the visible progress. The only way is to communicate together.
  • 12. 5.1 4 Steps of Communication 1. OPENNESS An honest person, who is willing to accept other people’s opinion, is often respected. The person should be able to talk frankly about his/her own weakness and be transparent (not hide their true mind behind a smile). 2. SINCERITY Always try to think from the other person’s perspective, seek to help with genuine sincerity by being humble and honest. 3. INFORMATIVE A person should be judged by others as being knowledgeable and experienced , rather than by self evaluation, then others will believe and trust his/her words and learn from them. 3. A MAN OF WORD Do not break or forget a promise/decision made with other people. To gain other people’s trust, keep the made promises and they will be consistently convinced and supportive.
  • 13. . PREVENTING TEAM ACTIVITY – lack of participation ?
  • 14. 6.1 EFFICIENT TEAM ACTIVITY o Choose your reaction after carefully listening to team members o Be aware that most of people have different opinions on most of matters o Do not give others as the form of things that you don’t want to take o If you are even a little curious, ask others to tell you it clearly o Make a decision through the consensus of all team members on important issues and matters o Judge based on the objective grounds. Assumption is dangerous o Clarify your scope of role o In addition, clarify how you can harmonize with the roles of other team members o Understand people have different communication styles or words used to explain something
  • 15. 6.2 TEAMWORK BENEFITS Why is Teamwork Important and relevant at work? Initial Benefits Which means…. Which means…. • Higher Productivity • Increased Creativity • Retention of talent • Regular Communications - between individuals - between departments - Increased knowledge and biz perspective • Motivated employees - Positive, efficient work styles - Commitment to goals Faster execution to realizing the vision of Reyhoon • Conflicts removed • Mutual respect • Mutual understanding • Trust • Good working environment • Strong team bonds • Realising one team goal
  • 16. 7. General Code of Ethics Don’t xxDamageDamage customercustomer valuevalue xxOthersOthers xxReceiving rewardsReceiving rewards fromfrom interest partyinterest party xxUnjust receivingUnjust receiving sharesshares xxManipulationManipulation of doc/figure &of doc/figure & false reportingfalse reporting xxLeakage ofLeakage of confidential dataconfidential data xxIllegal, unjust useIllegal, unjust use of company assetsof company assets xxUnfairUnfair competitioncompetition

Editor's Notes

  1. This is the process we go through when we launch a new product but MOT, VOC etc is not just about new products and customer opinion, it’s about the experience, the brand recognition and trust and also the shop experience provided by the floor sales men attitude and knowledge, by the visual displaying, shop positioning etc
  2. what do you look for when you decide to purchase a product? What do need? What come to mind? Reyhoon is looking for 3 specific solutions for customer: stylish design, fits your life, smart technology -
  3. In specific – who are the customers, what is the difference between consumer and customer? How do we know if we’re hitting the customer needs described above in terms of style, emotion, technology – what about the purchase behaviours? What are the trends of each shopper and how can it effect purchasing the product? How does the shopper feel about the brand in general? Is it influenced by friends and family? And reputation or buy the salesman advice or by the visual displays or the promotions etc – then what else are they looking for? Is it an essential or is it a desirable? Ultimately when discussing these elements we have to consider the person themselves – how old are they? Will a teenager look for the same type of solution as someone over 60? What is the trend? What about housing styles and lifestyles – would a single man want the same solution as a family of 5? Of course not so we start to think about what kind of information we want to know when carrying out questionnaires, checklists or mystery shopping and how this process can benefit the company
  4. Main Topics:- Groups and TeamsThe difference: Groups - competition, Teams - collaboration Building Teams: Forming, Storming, Norming and Performing ‘A common mistake is for individuals to think that being committed to their own objectives means they are committed to the team’ Typical Conflicts within Teams: Poor clarity of job role, lack of commitment from team members, favoritism/ unfair treatment, unrealistic targets, lack of challenge Team Building: Informal: Activities, atmosphere control, team lunch, social events - Formal:Conflict Managing, meetings, personality style questionnaires, meetings, OC Game Details Main Topics: \ Discussion of team winners- What went well? - What could be improved? Discussion of other teams- What went well? - What would you have done different? Summary of Teams - Successes and Conflicts Based on the Discussion- How to go forward in your team