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Kerrang!

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RichardBurnn

The document analyzes the audience profile, images, words, colors, layout, and captions used in Kerrang! magazine to appeal to their target readership. It notes that the magazine's circulation is around 38,556 with a readership of 345,000 who tend to be younger (average age of 25) heavy music consumers. Images feature bands against simple backgrounds and use of color is typically black and white to convey the feel of rock music. The layout prioritizes photos and captions add humor to engage readers.

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KERRANG! APPEALING TO THEIR AUDIENCE.
AUDIENCE PROFILE • • • THE CIRCULATION OF KERRANG! IN THE UK IS 38,556, WITH A READERSHIP OF 345,000 SOCIO-ECONMIC STATUS IS 48% ABC1. THIS ACTUALLY SHOWS THEIR MAIN SOCIOECONOMIC STATUS AUDIENCE IS C2DE. WHICH CAN BE SEEN AS A NEGATIVE THING DUE TO ADVERTISING & MONEY CAN BE A PROBLEM. THEY CLAIM THOUGH THAT THEIR AUDIENCE ARE HEAVY MUSIC CONSUMERS (PURCHASE IT OFTEN). MEAN AGE 25. THEY CLAIM TO REACH MORE YOUNG
IMAGES THE IMAGES IN KERRANG! USUALLY CONSIST OF A BAND OR ROCK ARTIST POSING AGAINST A SIMPLE BACKGROUND – NOT VERY STYLISED ON THE FRONT COVER. THIS COULD REPRESENT HOW ROCK ARTISTS ARE ‘JUST ABOUT THE MUSIC’. ONCE YOU GET INSIDE THE MAGAZINE, YOU CAN FIND MORE INTERESTING & EYE CATCHING STYLIZED IMAGES WHICH PUSH A CERTAIN BONDARY – LIKE THE PHOTO BELOW. OFTEN, YOU WILL ALSO FIND THE LEAD SINGER OF THE BAND IS THE MOST PROMINENT OR MORE FORWARD PERSON N THE PHOTOGRAPH E.G. HAYLEY WILLIAMS WITH PARAMORE. THE PHOTOGRAPHS WORK ALONG SIDE THE TEXT, WITH THE IMAGE OBVIOULSY LINKED TO THE TEXT E.G. AN INTERVIEW WITH A BAND WILL FEATURE PHOTOS OF
WORDS (CODES & CONVENTIONS & MODES OF ADDRESS) • • • THE LANGUAGE USED IN KERRANG! IS INFORMAL, ALMOST LIKE YOU WERE CHATTING TO A FRIEND. THIS COULD BE DUE TO THE FACT THEIR SOCIO-ECONOMIC STATUS IS 51% C2DE, WHICH IS LINKED TO A LOWER LEVEL OF EDUCATION. ALTHOUGH SOME OF THE WORDS THEY YOU ARE UNCOMMON. THEY HAVE CREATED A LEVEL OF ALMOST FOOLING THEIR READER INTO THINKING THEIR WRITING IS OF A HIGH LEVEL BY INCLUDING SUCH WORDS. A LOT OF TEXT IS FEATURED IN THE MAGAZINE. THIS COULD BE DUE TO THE FACT THERE IS A LOT TO SAY OR BECAUSE IT COVERS A LOT & THEY WANT TO REACH OUT & INTEREST AS MANY PEOPLE AS POSSIBLE. DURING THEIR INTERVIEWS, THE INTERVIEWER TREATS THE INTERVIEWE LIKE A FRIEND E.G. JOKING AROUND. THIS GIVES THE IMPRESSION AGAIN THAT THE WRITING STAFF AT KERRANG! ARE RELAXED & INFORMAL.
COLOURS • • • THE COLOURS USED IN KERRANG! MAGAZINE ARE PREDOMINATLY BLACK & WHITE. THESE COLORS ALLOW A CONTRAST WITHOUT THEM BEING TOO BRIGHT, WHICH CONNOTES ROCK MUSIC & THEIR MAGAZINE IN GENERAL. SOMETIMES ANOTHER COLOUR WILL BE USED ALONGSIDE THESE COLOULS (USUALLY ONE, BUT SOMETMES TWO). THIS ALLOWS CERTAIN, IMPORTANT ASPECTS OF THE MAGAZINE TO BE AT THE FORE FRONT E.G. BAND NAMES, COMPETITIONS. THE COLOURS USED ALLOW A CERTAIN FEELING TO BE PUT ACROSS E.G THE MAGAZINE ON THE RIGHT USES RED TO CONNOTE EVIL – WHICH LINKS TO THE IMAGE AS THE FRONT MAN HAS DEVIL HORNS ATTACHED TO HIS FOREHEAD.
LAYOUT • • THE LAYOUT OF KERRANG! MAGAZINE IS PRETTY SIMPLE, WITH STYLIZED PHOTOGRAPHS TAKING UP AROUND 2/3rds OF THE PAGE. THIS COULD LINK TO THE AUDIENCE AS THEY MAY PREFER LOOKING AT PHOTOGRAPHS THAN ACTUALLY READING THE MAGAZINE. THE TITLE OF THE ARTICLES AE USUALLY QUITE LARGE. THIS IS OBVIOUSLY THE MAIN STORY IN THE MAGAZINE. THE COVER OF THE MAGAZINE IS LAYED OUT DIFFERENTLY. ON THIS PARTICULAR COVER, IT KIND OF LOOKS LIKE ORDERED CIAOS IN A WAY AS EVERYTHING E.G. THE TEXT LOOKS A LITLE OFF SET (SLIGHTLY TILTED). THIS
CAPTIONS CAPTIONS ARE USED ON SOME OF THE SMALLER PHOTOS ON KERRANG! THEY HELP TO DESCRIBE WHAT IS GOING ON THE THE PHOTOGRAPHS. THERE IS A SLIGHT HUMOUR TO WHAT THEY WRITE ALONGSIDE THE IMAGES E.G. THE IMAGE ON THE BOTTOM LEFT HAS THE CAPTION ‘RODDY BOTTUM ABOUT TO PUNCH HIS KEYBOARD RIGHT INTO ITS BIG DUMB FACE’. THIS OVERALL LINKS TO WHAT THE AUDIENCE WILL WANT TO READ, AS THEY WANT TO BE HUMOURED SLIGHTLY, WHICH IS WHAT KERRANG! DO THROUGHOUT THE WHOLE OF THEIR PUBLICATION. ANCHORING CAN BE USED TO GIVE A PHOTOGRAPH A CERTAIN MEANING IN A MAGAZINE OR NEWSPAPER. THE CAPTIONING OF THE PHOTOGRAPHS IS A TYPE OF
AUDIENCE FEEDBACK • KERRANG! CAN GET AUDIENCE FEEDBACK A NUMBER OF WAYS, WITH PROS & CONS • FOCUS GROUPS – THIS IS A GROUP OF PEOPLE THAT WILL BE SHOWN A PRODUCT E.G. A MAGAZINE & WILL BE ASKED THEIR OPINION ON IT. HONESTY IS KEY IN THIS AS YOU WILL WISH TO IMPROVE FROM THEIR COMMENTS & YOU WILL NOT BE ABLE TO IMPROVE IF THEY ARE NOT HONEST. • AUDIENCE PANELS – THIS IS A REGULAR, USUALLY LARGE GROUP OF PEOPLE THAT WILL BE CONTACTED ABOUT A SERVICE OR PRODUCT. BECAUSE THESE GROUPS ARE REGULAR, THEY ARE GIVING YOU FEEDBACK THAT CAN BE TRUSTED & YOU GAIN HOW THEY LIKE CHANGES TO YOUR PRODUCT & STILL GIVE YOU CONSTRUCTIVE CRITISISM • TRIALING – TRIALING & TESTING A PRODUCT BEFORE IT IS RELEASED IS AN EFFECTIVE WAY TO MAKE CHANGES TO A PRODUCT BEFORE IT IS FULLY AVAILABLE TO THE PUBLIC. ALL OF THE ABOVE CAN WORK TOGETHER TO PRODUCE A HOPEFULLY SUCCESSFUL PRODUCT. ONCE THE PRODUCT IS RELEASED, ONE

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Kerrang!

  • 2. AUDIENCE PROFILE • • • THE CIRCULATION OF KERRANG! IN THE UK IS 38,556, WITH A READERSHIP OF 345,000 SOCIO-ECONMIC STATUS IS 48% ABC1. THIS ACTUALLY SHOWS THEIR MAIN SOCIOECONOMIC STATUS AUDIENCE IS C2DE. WHICH CAN BE SEEN AS A NEGATIVE THING DUE TO ADVERTISING & MONEY CAN BE A PROBLEM. THEY CLAIM THOUGH THAT THEIR AUDIENCE ARE HEAVY MUSIC CONSUMERS (PURCHASE IT OFTEN). MEAN AGE 25. THEY CLAIM TO REACH MORE YOUNG
  • 3. IMAGES THE IMAGES IN KERRANG! USUALLY CONSIST OF A BAND OR ROCK ARTIST POSING AGAINST A SIMPLE BACKGROUND – NOT VERY STYLISED ON THE FRONT COVER. THIS COULD REPRESENT HOW ROCK ARTISTS ARE ‘JUST ABOUT THE MUSIC’. ONCE YOU GET INSIDE THE MAGAZINE, YOU CAN FIND MORE INTERESTING & EYE CATCHING STYLIZED IMAGES WHICH PUSH A CERTAIN BONDARY – LIKE THE PHOTO BELOW. OFTEN, YOU WILL ALSO FIND THE LEAD SINGER OF THE BAND IS THE MOST PROMINENT OR MORE FORWARD PERSON N THE PHOTOGRAPH E.G. HAYLEY WILLIAMS WITH PARAMORE. THE PHOTOGRAPHS WORK ALONG SIDE THE TEXT, WITH THE IMAGE OBVIOULSY LINKED TO THE TEXT E.G. AN INTERVIEW WITH A BAND WILL FEATURE PHOTOS OF
  • 4. WORDS (CODES & CONVENTIONS & MODES OF ADDRESS) • • • THE LANGUAGE USED IN KERRANG! IS INFORMAL, ALMOST LIKE YOU WERE CHATTING TO A FRIEND. THIS COULD BE DUE TO THE FACT THEIR SOCIO-ECONOMIC STATUS IS 51% C2DE, WHICH IS LINKED TO A LOWER LEVEL OF EDUCATION. ALTHOUGH SOME OF THE WORDS THEY YOU ARE UNCOMMON. THEY HAVE CREATED A LEVEL OF ALMOST FOOLING THEIR READER INTO THINKING THEIR WRITING IS OF A HIGH LEVEL BY INCLUDING SUCH WORDS. A LOT OF TEXT IS FEATURED IN THE MAGAZINE. THIS COULD BE DUE TO THE FACT THERE IS A LOT TO SAY OR BECAUSE IT COVERS A LOT & THEY WANT TO REACH OUT & INTEREST AS MANY PEOPLE AS POSSIBLE. DURING THEIR INTERVIEWS, THE INTERVIEWER TREATS THE INTERVIEWE LIKE A FRIEND E.G. JOKING AROUND. THIS GIVES THE IMPRESSION AGAIN THAT THE WRITING STAFF AT KERRANG! ARE RELAXED & INFORMAL.
  • 5. COLOURS • • • THE COLOURS USED IN KERRANG! MAGAZINE ARE PREDOMINATLY BLACK & WHITE. THESE COLORS ALLOW A CONTRAST WITHOUT THEM BEING TOO BRIGHT, WHICH CONNOTES ROCK MUSIC & THEIR MAGAZINE IN GENERAL. SOMETIMES ANOTHER COLOUR WILL BE USED ALONGSIDE THESE COLOULS (USUALLY ONE, BUT SOMETMES TWO). THIS ALLOWS CERTAIN, IMPORTANT ASPECTS OF THE MAGAZINE TO BE AT THE FORE FRONT E.G. BAND NAMES, COMPETITIONS. THE COLOURS USED ALLOW A CERTAIN FEELING TO BE PUT ACROSS E.G THE MAGAZINE ON THE RIGHT USES RED TO CONNOTE EVIL – WHICH LINKS TO THE IMAGE AS THE FRONT MAN HAS DEVIL HORNS ATTACHED TO HIS FOREHEAD.
  • 6. LAYOUT • • THE LAYOUT OF KERRANG! MAGAZINE IS PRETTY SIMPLE, WITH STYLIZED PHOTOGRAPHS TAKING UP AROUND 2/3rds OF THE PAGE. THIS COULD LINK TO THE AUDIENCE AS THEY MAY PREFER LOOKING AT PHOTOGRAPHS THAN ACTUALLY READING THE MAGAZINE. THE TITLE OF THE ARTICLES AE USUALLY QUITE LARGE. THIS IS OBVIOUSLY THE MAIN STORY IN THE MAGAZINE. THE COVER OF THE MAGAZINE IS LAYED OUT DIFFERENTLY. ON THIS PARTICULAR COVER, IT KIND OF LOOKS LIKE ORDERED CIAOS IN A WAY AS EVERYTHING E.G. THE TEXT LOOKS A LITLE OFF SET (SLIGHTLY TILTED). THIS
  • 7. CAPTIONS CAPTIONS ARE USED ON SOME OF THE SMALLER PHOTOS ON KERRANG! THEY HELP TO DESCRIBE WHAT IS GOING ON THE THE PHOTOGRAPHS. THERE IS A SLIGHT HUMOUR TO WHAT THEY WRITE ALONGSIDE THE IMAGES E.G. THE IMAGE ON THE BOTTOM LEFT HAS THE CAPTION ‘RODDY BOTTUM ABOUT TO PUNCH HIS KEYBOARD RIGHT INTO ITS BIG DUMB FACE’. THIS OVERALL LINKS TO WHAT THE AUDIENCE WILL WANT TO READ, AS THEY WANT TO BE HUMOURED SLIGHTLY, WHICH IS WHAT KERRANG! DO THROUGHOUT THE WHOLE OF THEIR PUBLICATION. ANCHORING CAN BE USED TO GIVE A PHOTOGRAPH A CERTAIN MEANING IN A MAGAZINE OR NEWSPAPER. THE CAPTIONING OF THE PHOTOGRAPHS IS A TYPE OF
  • 8. AUDIENCE FEEDBACK • KERRANG! CAN GET AUDIENCE FEEDBACK A NUMBER OF WAYS, WITH PROS & CONS • FOCUS GROUPS – THIS IS A GROUP OF PEOPLE THAT WILL BE SHOWN A PRODUCT E.G. A MAGAZINE & WILL BE ASKED THEIR OPINION ON IT. HONESTY IS KEY IN THIS AS YOU WILL WISH TO IMPROVE FROM THEIR COMMENTS & YOU WILL NOT BE ABLE TO IMPROVE IF THEY ARE NOT HONEST. • AUDIENCE PANELS – THIS IS A REGULAR, USUALLY LARGE GROUP OF PEOPLE THAT WILL BE CONTACTED ABOUT A SERVICE OR PRODUCT. BECAUSE THESE GROUPS ARE REGULAR, THEY ARE GIVING YOU FEEDBACK THAT CAN BE TRUSTED & YOU GAIN HOW THEY LIKE CHANGES TO YOUR PRODUCT & STILL GIVE YOU CONSTRUCTIVE CRITISISM • TRIALING – TRIALING & TESTING A PRODUCT BEFORE IT IS RELEASED IS AN EFFECTIVE WAY TO MAKE CHANGES TO A PRODUCT BEFORE IT IS FULLY AVAILABLE TO THE PUBLIC. ALL OF THE ABOVE CAN WORK TOGETHER TO PRODUCE A HOPEFULLY SUCCESSFUL PRODUCT. ONCE THE PRODUCT IS RELEASED, ONE