This document discusses how brands can shift from a "Me First" approach to marketing to a "We First" approach by focusing on purpose, community, and cultural leadership. It argues that consumers now expect companies to have a positive social or environmental purpose beyond just profits. To inspire participation, brands need to make the consumer the hero of their story and encourage co-creation. Leading cultural conversations over time through different tactics can shape culture and drive growth. Purpose defines values and relationships that determine a brand's productivity, profit, and impact.
71. ‘Give Back’ Foundation Team
Sponsorship
71
Feeding America Partnerships: Food donations, Drive Out Hunger Tour.
The Cheesecake Factory.
Thanksgiving Day Feast
at Salvation Army
Annual Charitable Golf Tournament
Celebrity guests to kick-off
FA Hunger Action Month
Gift Card Donations