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Building a
Customer
Journey Map
Your Company Name
1
Content
Creating a Framework for the Map
Analyze the Map
Evaluate the Experience
Customer Journey Mapping Example
Scope of Customer Journey Map
2
Scope of Customer Journey Map
› Focus on the key things you want to achieve for your business
› A good Customer Journey Map should provide valuable insights into
your business
› Add text here
Decide your Objectives
› Take a strategic look at your business and pinpoint areas in your existing
customer journey where you can see obvious opportunities to
differentiate
› The more targeted your Customer Journey Map, the quicker you’ll be
able to implement changes and see results
› Add text here
Identify areas of Opportunity
› Multinational business should concentrate on a particular region at a time,
starting with the ones where there’s the biggest opportunity for improvement
or biggest market
› By tackling regions one by one, you will not only discover the specific needs
of each market, but also find common ground with other regions
› Add text here
Focus on Global regions sequentially
3
Creating a Framework for the Map
User Experience
Actions
Motivations
Questions
Pain Points
Overall Satisfaction
Customer
Experience
Ideas for
Improvement
Recommendations
Positive
Negative
Neutral
Awareness/ Discovery Consideration/ Research Decision/ Purchase Post-Experience
Touchpoints Your Text Here Your Text Here Your Text Here Your Text Here
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Stage
Your Text Here Your Text Here Your Text Here Your Text Here
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Analyze the Map
Stage
Awareness
Consideration
Decision
Customer Process
Facebook Posts Browsed Facebook & stumbled upon a cost by your child care center
Facebook Page Browsed through the posts & photo albums on Facebook Page
Website Searched & arrived at your school website via mobile phone
Email Enquiry Signed up email enquiry
Phone Call Scheduled a phone call to find out more
School Tour Asked about school curriculum
Sign Up Considered the location & price. Decided to enroll after comparing
Delight Referral Referred a friend after 2 months
ExperienceTouch Point
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Evaluate the Experience
Enter Dealership
& Be Welcomed
Determine
Requirements
Present
Vehicles
Arrange
Test Drives
Select &
Configure Car
Receive
Configuration Report
Positive
Negative
Neutral
Welcome at Local
Dealership
Matching
Desires
Car
Presentation
Product
Trial
Configuration Car,
Services & Accessory
Configuration
Report
Local sales rep welcomes the
entering customer & offers
support when needed
A conversation that determine the
requirements the customer is
looking for & describes the supply
the dealership is offering
Local sales rep presents the supply
of the UMG corresponding to the
requirements the customer has
made in the step before
Product trial describes a
typical test drive
When the customer is seriously
interested in a specific car, he has to
choice the required settings. This
configuration will be made by the sales
rep according to the wishes of the
customer
If the customer doesn’t want to
order directly, he can receive a
configuration report that
summarize the settings of the
configured car. When the
customer will come back to order
this step has not to be repeated
17%
of your customer
touchpoints are Pain
points
of your
customers are
pleased
of your internal processes are affected by pain
points of this customer journey
1Welcome at
Local
Dealership
Car
Presentation
Product Trial Matching
Desires
Feelings Importance
Importance&Feelings
50%
The customer gains actually the first experience with
his potential new car. This test drive may have a
great impact on the buying decision
Moment of Truth
Best Practice
There are some customers which are searching for an
alternative way to purchase a car. When there are
available just cars to rent or to buy, some customers
don’t find a matching offer
Pain Point
6
Customer Journey Mapping Example
RESEARCH
COMPARISON
WORKSHOP
QUOTE
SIGN-OFF
How do I make an app?
What platform should I use?
How much does it cost?
Add text here
Curious, Protective,
Enthusiastic, keen to rush in
Be present, ensure that we are found. Give confidence in
us as a company & give them reason to contact us
How do I know the app will be successful?
Who will be the product owner/ decision maker?
Add text here
Eager inspired, Has a new
comprehension of the workload
required
Get ready to really understand what is involved-that
nothing is overnight success. Establish that we will be
there to guide them through process
How does this compare?
What offer business opportunities do I have
Do I really want to take this leap?
Add text here
Revisiting prior ideas or options,
Justifying their decisions with
business partners or family,
Validating internally that it is the
right move to make
Display why we are the best team for the job & justify our
pricing with substantiated information. Welcome
Questions
What else do I need to do to set up the business?
When will I get my finished product?
Add text here
Optimistic, Nervous/ anxious,
keen to see results ASAP.
Set clear expectations. Keep them informed with relevant
information. Communicate frequently. Ask for feedback on
how we’re doing to ensure everyone is happy & on the
same page
B2B Customer Journey Map
TYPICAL QUESTIONS EMOTIONS/ FEELINGS WE NEED TO….
What should I look for in an app developer?
Cost vs Quality
Who have they worked with before?
Add text here
Explain the process of app development, best practices &
show our past success stories, Be open, Honest
Discretionary, Subjective,
Unsure, Weighing up pros and
cons – usually focused around
time, money & quality
7
Customer Journey Mapping Example
Sales calls
Free Trial
Website
Technical Team
Business/ Goal setting
Free Trial Guide
Free Trial
Admin Training
Team Training
Documentation
Renewal Discussions
Customer Care Calls
Customer Emails
User Forum
Customer Experience
FRUSTRATIONS
› Lack references
› Lack documentation
› Deployment appears complex
› Deployment doesn’t match pre-
sales promises
› Free trial confusing
› End users struggling
› Help center hard to use
TOUCH
POINTS &
SCORECARD
Recommendations
METRICS
› Opportunity Win %
› Sales Sat Rating
› Days to Deploy › Key Feature Usage %
› Health Score
› Seat Utilization %
› Health Score
› NPS
› C%
Improvement
Opportunities
1. Create deployment playback
2. Reference program
1. Better Sales & CS alignment
2. Improve free trial walk through
1. Re-launch end user training
2. Evaluate help center Search
feature
1. Hire customer marketing manager
2. Start tracking ticket response metrics
3. Increase frequency of check-ins
LIFECYCLE STAGE
› Why only call us just prior to renewal?
› Why so slow responding to tickets?
› Your user portal is not intuitive
Pre- Sales
(30 - 90 days)
Onboarding
(21 - 35 days)
Education
(14 - 21 days)
Support
(Lifetime Average
= 4 years)
Customer Journey Map for Software
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Building a Customer Journey Map Icons Slide
9
Additional Slides
10
Financial
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it to your needs and capture your
audience's attention.
Medium
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it to your needs and capture your
audience's attention.
Maximum
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it to your needs and capture your
audience's attention.
Minimum
60%20% 49%
11
Mind Map
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needs and capture your audience's attention.
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needs and capture your audience's attention.
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12
Puzzle
Text Here
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to your needs and capture your
audience's attention.
Text Here
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audience's attention.
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0201
03
13
Venn
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audience's attention.
Text Here
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audience's attention.
Text Here
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Text Here
14
Target
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and capture your audience's attention.
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15
Name Here
Designation
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audience's attention.
Name Here
Designation
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it to your needs and capture your
audience's attention.
Name Here
Designation
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audience's attention.
Our Team
16
Thank You
Email Address:
emailaddress123@gmail.com
Address:
# street number, city, state
Contact Number:
0123456789
17

More Related Content

Building A Customer Journey Map PowerPoint Presentation Slides

  • 2. Content Creating a Framework for the Map Analyze the Map Evaluate the Experience Customer Journey Mapping Example Scope of Customer Journey Map 2
  • 3. Scope of Customer Journey Map › Focus on the key things you want to achieve for your business › A good Customer Journey Map should provide valuable insights into your business › Add text here Decide your Objectives › Take a strategic look at your business and pinpoint areas in your existing customer journey where you can see obvious opportunities to differentiate › The more targeted your Customer Journey Map, the quicker you’ll be able to implement changes and see results › Add text here Identify areas of Opportunity › Multinational business should concentrate on a particular region at a time, starting with the ones where there’s the biggest opportunity for improvement or biggest market › By tackling regions one by one, you will not only discover the specific needs of each market, but also find common ground with other regions › Add text here Focus on Global regions sequentially 3
  • 4. Creating a Framework for the Map User Experience Actions Motivations Questions Pain Points Overall Satisfaction Customer Experience Ideas for Improvement Recommendations Positive Negative Neutral Awareness/ Discovery Consideration/ Research Decision/ Purchase Post-Experience Touchpoints Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Stage Your Text Here Your Text Here Your Text Here Your Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 4
  • 5. Analyze the Map Stage Awareness Consideration Decision Customer Process Facebook Posts Browsed Facebook & stumbled upon a cost by your child care center Facebook Page Browsed through the posts & photo albums on Facebook Page Website Searched & arrived at your school website via mobile phone Email Enquiry Signed up email enquiry Phone Call Scheduled a phone call to find out more School Tour Asked about school curriculum Sign Up Considered the location & price. Decided to enroll after comparing Delight Referral Referred a friend after 2 months ExperienceTouch Point This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 5
  • 6. Evaluate the Experience Enter Dealership & Be Welcomed Determine Requirements Present Vehicles Arrange Test Drives Select & Configure Car Receive Configuration Report Positive Negative Neutral Welcome at Local Dealership Matching Desires Car Presentation Product Trial Configuration Car, Services & Accessory Configuration Report Local sales rep welcomes the entering customer & offers support when needed A conversation that determine the requirements the customer is looking for & describes the supply the dealership is offering Local sales rep presents the supply of the UMG corresponding to the requirements the customer has made in the step before Product trial describes a typical test drive When the customer is seriously interested in a specific car, he has to choice the required settings. This configuration will be made by the sales rep according to the wishes of the customer If the customer doesn’t want to order directly, he can receive a configuration report that summarize the settings of the configured car. When the customer will come back to order this step has not to be repeated 17% of your customer touchpoints are Pain points of your customers are pleased of your internal processes are affected by pain points of this customer journey 1Welcome at Local Dealership Car Presentation Product Trial Matching Desires Feelings Importance Importance&Feelings 50% The customer gains actually the first experience with his potential new car. This test drive may have a great impact on the buying decision Moment of Truth Best Practice There are some customers which are searching for an alternative way to purchase a car. When there are available just cars to rent or to buy, some customers don’t find a matching offer Pain Point 6
  • 7. Customer Journey Mapping Example RESEARCH COMPARISON WORKSHOP QUOTE SIGN-OFF How do I make an app? What platform should I use? How much does it cost? Add text here Curious, Protective, Enthusiastic, keen to rush in Be present, ensure that we are found. Give confidence in us as a company & give them reason to contact us How do I know the app will be successful? Who will be the product owner/ decision maker? Add text here Eager inspired, Has a new comprehension of the workload required Get ready to really understand what is involved-that nothing is overnight success. Establish that we will be there to guide them through process How does this compare? What offer business opportunities do I have Do I really want to take this leap? Add text here Revisiting prior ideas or options, Justifying their decisions with business partners or family, Validating internally that it is the right move to make Display why we are the best team for the job & justify our pricing with substantiated information. Welcome Questions What else do I need to do to set up the business? When will I get my finished product? Add text here Optimistic, Nervous/ anxious, keen to see results ASAP. Set clear expectations. Keep them informed with relevant information. Communicate frequently. Ask for feedback on how we’re doing to ensure everyone is happy & on the same page B2B Customer Journey Map TYPICAL QUESTIONS EMOTIONS/ FEELINGS WE NEED TO…. What should I look for in an app developer? Cost vs Quality Who have they worked with before? Add text here Explain the process of app development, best practices & show our past success stories, Be open, Honest Discretionary, Subjective, Unsure, Weighing up pros and cons – usually focused around time, money & quality 7
  • 8. Customer Journey Mapping Example Sales calls Free Trial Website Technical Team Business/ Goal setting Free Trial Guide Free Trial Admin Training Team Training Documentation Renewal Discussions Customer Care Calls Customer Emails User Forum Customer Experience FRUSTRATIONS › Lack references › Lack documentation › Deployment appears complex › Deployment doesn’t match pre- sales promises › Free trial confusing › End users struggling › Help center hard to use TOUCH POINTS & SCORECARD Recommendations METRICS › Opportunity Win % › Sales Sat Rating › Days to Deploy › Key Feature Usage % › Health Score › Seat Utilization % › Health Score › NPS › C% Improvement Opportunities 1. Create deployment playback 2. Reference program 1. Better Sales & CS alignment 2. Improve free trial walk through 1. Re-launch end user training 2. Evaluate help center Search feature 1. Hire customer marketing manager 2. Start tracking ticket response metrics 3. Increase frequency of check-ins LIFECYCLE STAGE › Why only call us just prior to renewal? › Why so slow responding to tickets? › Your user portal is not intuitive Pre- Sales (30 - 90 days) Onboarding (21 - 35 days) Education (14 - 21 days) Support (Lifetime Average = 4 years) Customer Journey Map for Software This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 8
  • 9. Building a Customer Journey Map Icons Slide 9
  • 11. Financial This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Medium This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Maximum This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Minimum 60%20% 49% 11
  • 12. Mind Map This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 12
  • 13. Puzzle Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 0201 03 13
  • 14. Venn This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Text Here 14
  • 15. Target This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 15
  • 16. Name Here Designation This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Name Here Designation This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Name Here Designation This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Our Team 16
  • 17. Thank You Email Address: emailaddress123@gmail.com Address: # street number, city, state Contact Number: 0123456789 17