Innovation by Design
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This document discusses innovation through design and community-driven processes. It emphasizes designing with a community to gain insights and feedback. A co-design process is outlined involving briefs, teams, design iterations, and strategy development. Open innovation challenges and building digital brand ecosystems that center on the community are presented as important. The future of innovation is described as being lean, design-focused, and co-created with community input.
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Innovation by Design
- 1. INNOVATION by DESIGN @stefanomizzella #sbf12
- 2. DESIGN
- 3. design is... CONCEPT INTERACTION VISUAL
- 4. good design is... http://startupsthisishowdesignworks.com/
- 5. good news is... think like a designer...it’s simple!
- 9. carrier 3G 3:25 PM
- 11. discussions + insights + ideas + learning
- 15. brief
- 16. team
- 17. design
- 18. design
- 19. fun
- 20. more design
- 21. strategy
- 22. pitch
- 23. co-design process brief experience game selection pitch listen insights ideas refinement rewards
- 24. OPEN INNOVATION
- 26. app games
- 27. holistic pov
- 28. COMMUNITY-DRIVEN INNOVATION
- 29. channels > ecosystem STRATEGY COMMUNITY EXECUTION DIGITAL + SOCIAL + MOBILE BRAND ECOSYSTEM Stefano Mizzella, www.socialmediascape.org
- 30. why so important? 1. COMMUNITY AS A FEATURE By becoming a customer, you’re also becoming a part of a community and the user experience is enhanced. 2. FEEDBACK COLLECTION The most important contribution to the product is the lessons you learn from users talking with each other. 3. INCREASE USER ACTIVITY When people are part of a community, they want to be perceived as a valuable member of that community. David Spinks - The Community Manager
- 31. community-centered IDEA STRATEGY PRODUCT COMMUNITY Stefano Mizzella, www.socialmediascape.org
- 32. the future of innovation is... LEAN by DESIGN CO-CREATED
- 33. Stefano Mizzella PhD, Strategist @H-Farm Ventures smizzella@h-farmventures.com www.socialmediascape.org @stefanomizzella in/stefanomizzella