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My du list

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Will Melton
Will Melton

The document describes issues with how consumers forget things they want to buy and receive offers for unwanted items. It then presents a solution called DuList, which is a single place for users to organize everything they want, get help from friends to accomplish goals, and receive targeted offers on wanted items. DuList allows users to add items by scanning barcodes, sharing from apps and sites, and helps users socialize by commenting on each other's lists and organizing outings. This gives advertisers a way to narrowly target deals to users based on their lists and location.

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My du list
The Problems: • Issue 1: Consumers discover things they want every day, but forget about much of them before they get an opportunity to buy. • Issue 2: Consumers are inundated with offers for things they don’t want and still buy them. More remarkably, they sign up to get offers for things they don’t want.
The Solution: • One place to easily organize everything you ever want that also serves as a reminder to fulfill your needs and desires. • One place where you can get help from friends to check things off your list, save money, find mutual interests and spend time with them doing things you enjoy. • One place to get offers and discounts on the things that you want and need, not on the things you don’t.
The Solution: Real Life Accomplished.
How it Works: Adding To Your DuList See a Dress You Like In a Store… …Scan the barcode with your smartphone to add it to your DuList.
How it Works: Adding To Your DuList See a Trailer Online for a Movie You want to see… …Press the DuIt button at the bottom of the trailer to add it to your DuList.
How it Works: Adding To Your DuList See a Trip You Want to Take… …Press the share button on your tablet’s browser or travel app to add it to your DuList.
How it Works: Adding To Your DuList See a Book You Want to Read… …Scan the ISBN with your phone or tablet and add it to your DuList.
How it Works: Adding To Your DuList Other Ways to Add… • • • • • Type Things Into Your App or Profile Add Items From Friend’s DuList Scan QR Codes on Print Ads Add Using Siri or Google Voice Search Add Movie Trailers in Theaters With Audio Identification
How it Works: Socialize With DuList Give Your Friends the Scoop… Guess what? I just saw this dress at Macy’s for 20% off! Here’s a link: bit.ly/Dress
How it Works: Socialize With DuList Organize Outings With Family… Hey, I saw that we both had that movie on our list. Want to go Friday?
How it Works: Socialize With DuList Get Tips From Your Network… My friend Scott Jordan will probably let you stay on his couch.
How it Works: Socialize With DuList Get Help from Friends… Hey, I have that book! Want to borrow it?
How it Works: Socialize With DuList Other Social Activities… • • • • • Buy Gifts From DuLists for Birthdays Comment with Pictures & Videos Link Similar DuList Items & Help Friends Rate Friends’ DuList Items Check List Items Off to Share Progress
How it Works: Get Offers From DuList Get Deals Based on Social History… …Refine offers over time and give helpful feedback to advertisers.
How it Works: Get Offers From DuList Get Deals Based on Location… Save $5 Deal Ends in 15 Minutes
How it Works: Get Offers From DuList Save Money on Things You Already Buy… …Keep lists for just you or share lists with family members or coworkers.
How it Works: Get Offers From DuList Unique Offer Opportunities… • • • • • Get Offers for Organizing Outings Get Instant Offers for Newly Added Items Receive Heads Up on Upcoming Sales Get Better Offers for Brand Loyalty Find Offers on Gifts Based on Recipient DuLists
Other Ways DuList Can Help Make Accomplishing Goals Fun… • • • • Earn Points for Accomplishing Goals Earn Points for Helping Friends Earn Status In Groups & With Brands Use Points to Get Exclusive Offers or Do Good
Other Ways DuList Can Help Accomplish Common Goals… • • • • Sync Grocery Lists & Get Alerts on Staples Plan Trips With Family or Coworkers Buy Cause Items for Social Change Pool Points with Friends & Work Together
A Different Social Network Instead of bragging about the past and wasting time, DuList helps users meet goals and accomplish things in life with the help of friends and advertisers. Dedicated to the future, DuList helps you get more done in less time and save money in the process.
A Different Ad Solution Instead of casting nets and hoping for returns, brands can use DuList to more narrowly target their audience and win customers from their competition. Brands can use social data to create the most lucrative offers and can use social feedback to improve their ads.
A Different Business Monetized from the start, DuList skips the months or years of social adoption necessary before users accept ads. By bringing users and advertisers together for a common goal, both enjoy a better experience and DuList earns loyalty from users and advertisers alike.
Real Life Accomplished.

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My du list

  • 2. The Problems: • Issue 1: Consumers discover things they want every day, but forget about much of them before they get an opportunity to buy. • Issue 2: Consumers are inundated with offers for things they don’t want and still buy them. More remarkably, they sign up to get offers for things they don’t want.
  • 3. The Solution: • One place to easily organize everything you ever want that also serves as a reminder to fulfill your needs and desires. • One place where you can get help from friends to check things off your list, save money, find mutual interests and spend time with them doing things you enjoy. • One place to get offers and discounts on the things that you want and need, not on the things you don’t.
  • 4. The Solution: Real Life Accomplished.
  • 5. How it Works: Adding To Your DuList See a Dress You Like In a Store… …Scan the barcode with your smartphone to add it to your DuList.
  • 6. How it Works: Adding To Your DuList See a Trailer Online for a Movie You want to see… …Press the DuIt button at the bottom of the trailer to add it to your DuList.
  • 7. How it Works: Adding To Your DuList See a Trip You Want to Take… …Press the share button on your tablet’s browser or travel app to add it to your DuList.
  • 8. How it Works: Adding To Your DuList See a Book You Want to Read… …Scan the ISBN with your phone or tablet and add it to your DuList.
  • 9. How it Works: Adding To Your DuList Other Ways to Add… • • • • • Type Things Into Your App or Profile Add Items From Friend’s DuList Scan QR Codes on Print Ads Add Using Siri or Google Voice Search Add Movie Trailers in Theaters With Audio Identification
  • 10. How it Works: Socialize With DuList Give Your Friends the Scoop… Guess what? I just saw this dress at Macy’s for 20% off! Here’s a link: bit.ly/Dress
  • 11. How it Works: Socialize With DuList Organize Outings With Family… Hey, I saw that we both had that movie on our list. Want to go Friday?
  • 12. How it Works: Socialize With DuList Get Tips From Your Network… My friend Scott Jordan will probably let you stay on his couch.
  • 13. How it Works: Socialize With DuList Get Help from Friends… Hey, I have that book! Want to borrow it?
  • 14. How it Works: Socialize With DuList Other Social Activities… • • • • • Buy Gifts From DuLists for Birthdays Comment with Pictures & Videos Link Similar DuList Items & Help Friends Rate Friends’ DuList Items Check List Items Off to Share Progress
  • 15. How it Works: Get Offers From DuList Get Deals Based on Social History… …Refine offers over time and give helpful feedback to advertisers.
  • 16. How it Works: Get Offers From DuList Get Deals Based on Location… Save $5 Deal Ends in 15 Minutes
  • 17. How it Works: Get Offers From DuList Save Money on Things You Already Buy… …Keep lists for just you or share lists with family members or coworkers.
  • 18. How it Works: Get Offers From DuList Unique Offer Opportunities… • • • • • Get Offers for Organizing Outings Get Instant Offers for Newly Added Items Receive Heads Up on Upcoming Sales Get Better Offers for Brand Loyalty Find Offers on Gifts Based on Recipient DuLists
  • 19. Other Ways DuList Can Help Make Accomplishing Goals Fun… • • • • Earn Points for Accomplishing Goals Earn Points for Helping Friends Earn Status In Groups & With Brands Use Points to Get Exclusive Offers or Do Good
  • 20. Other Ways DuList Can Help Accomplish Common Goals… • • • • Sync Grocery Lists & Get Alerts on Staples Plan Trips With Family or Coworkers Buy Cause Items for Social Change Pool Points with Friends & Work Together
  • 21. A Different Social Network Instead of bragging about the past and wasting time, DuList helps users meet goals and accomplish things in life with the help of friends and advertisers. Dedicated to the future, DuList helps you get more done in less time and save money in the process.
  • 22. A Different Ad Solution Instead of casting nets and hoping for returns, brands can use DuList to more narrowly target their audience and win customers from their competition. Brands can use social data to create the most lucrative offers and can use social feedback to improve their ads.
  • 23. A Different Business Monetized from the start, DuList skips the months or years of social adoption necessary before users accept ads. By bringing users and advertisers together for a common goal, both enjoy a better experience and DuList earns loyalty from users and advertisers alike.