Growth Hacking Paris #0 : Cyril Gantzer
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This document discusses growth hacking with Google Analytics. It provides dos and don'ts for using Google Analytics effectively. The key recommendations are to 1) opt out of tracking yourself in Google Analytics, 2) define goals for your site such as destinations to track success, and 3) track sources of traffic using available parameters to understand referrals. Real-time dashboards are not useful as the data is too late, time spent on a site is not a good metric, and high bounce rates are not necessarily bad. The document provides tips on using tools like the URL builder and shortener to effectively set up tracking and goals in Google Analytics.
Growth Hacking Paris #0 : Cyril Gantzer
- 1. GROWTH HACKING with Google Analytics Cyril Gantzer @twyril - hublo.co mercredi 30 octobre 13
- 2. Need users? mercredi 30 octobre 13
- 3. Need users? Head of Marketing BUY THEM mercredi 30 octobre 13
- 4. Need users? Head of Marketing Growth Hacker BUY THEM FIND THEM mercredi 30 octobre 13
- 5. Test. Measure. Improve If you value time, you need analytics mercredi 30 octobre 13
- 6. 3 DOs & 3 DON’Ts mercredi 30 octobre 13
- 7. 1 mercredi 30 octobre 13 Stop tracking yourself
- 8. Opt yourself out from Google Analytics http://goo.gl/KNWF mercredi 30 octobre 13
- 9. 2 mercredi 30 octobre 13 Define a goal for your site
- 10. From the Admin interface mercredi 30 octobre 13
- 11. Pick destination Duration & Pages are vanity metrics Events require Javascript mercredi 30 octobre 13
- 12. Several goals make a funnel mercredi 30 octobre 13
- 13. 3 mercredi 30 octobre 13 Track your sources
- 14. Sources won’t track themselves No referrer = no source No source = Direct traffic mercredi 30 octobre 13
- 15. 5 parameters available Source Medium Campaign Content Term mercredi 30 octobre 13 Referring website (eg: twitter, youtube, internal, etc.) Type of referral (eg: email, social, display, organic, cpc, etc.) Date + Topic (eg: 20131012_free_shipping) Use it for segmentation (eg: «women» vs. «men») Use it to add a keyword (if relevant) OPTIONNAL OPTIONNAL
- 16. NO P.I.I. (Personally Identifiable Information) mercredi 30 octobre 13
- 17. Use the tools MAKE NO MISTAKE MAKE IT PRETTY URL builder URL shortener http://goo.gl/1224E6 http://goo.gl/ mercredi 30 octobre 13
- 18. 1 mercredi 30 octobre 13 Real-time dashboard
- 19. 1 mercredi 30 octobre 13 Waste-of Real-time dashboard
- 20. Real-time can alert you... mercredi 30 octobre 13
- 21. Real-time can alert you... TOO LATE You probably needed mercredi 30 octobre 13
- 22. 2 mercredi 30 octobre 13 Time spent is the shitty metric
- 23. Everything about it is wrong (Last page loadtime) - (1st page loadtime) YOU’RE ALWAYS 1 PAGE BEHIND mercredi 30 octobre 13
- 24. Everything about it is wrong Should I increase it? Should I decrease it? FORGET IT mercredi 30 octobre 13
- 25. 3 mercredi 30 octobre 13 Bounce rate is not evil
- 26. Google.com’s goal is... 100% BOUNCE RATE mercredi 30 octobre 13
- 27. RECAP 1 Stop tracking yourself 1 Real-time is a waste of time 2 Define goals 2 Time spent on site is useless 3 Track sources 3 Bounce rate is not evil cyril@hublo.co mercredi 30 octobre 13