Location via proxy:   [ UP ]  
[Report a bug]   [Manage cookies]                
SlideShare a Scribd company logo

PotentialEdge - Sales & Marketing Software for Educational Institutes

•
•
Abhishek Ballabh
Abhishek Ballabh

Worlds first analytical & data driven student acquisition software called ExtraaEdge drives leads to enrollments for educational institutions. It provides a unified sales and marketing solution with features like lead generation, qualification and conversion, automated follow-ups, and marketing performance dashboards. This helps institutions engage prospective students online through various digital channels and counselors can work more proactively using data and tools to boost enrollments.

1 of 19
Worlds first analytical & data driven student acquisition software HowExtraaEdgeplatformdrivesLEADStoENROLLMENTS
The way we choose Colleges & Courses has changed for good Students & Parents have new expectations DISCOVERY BRAND EDUCATED Not Herd Mentality Not Make Blind Choices Not Obscurity
A Global Education Phenomenon Have a marketing budget of more than 40% on Online medium 60% Have their own dedicated counselor & marketing teams Shifting from conventional offline advertising to digital brand building Have a strong active presence on Google Search & Facebook 70% 80% 55%
PotentialEdge - Sales & Marketing Software for Educational Institutes
The Best Institutes have reinvented themselves Towards Brand Building & Counseling #edubrand
Their Counselors Understand that Students want a New Admission Experience ? Real-time Presence Social Engagement Follow-up & Guide Right Communication @ Right Time Counsel & Advise
This Changes Education Marketing MARKETING SALES BRAND COUNSELORS POSITIONING Everywhere Selling Offline Talking Specific time Where students are Consultation Online | Mobile | Social Pitching Periodic & Consistent
COUNSELOR ACTIVITY Educate Counsel Follow-up Communicate #newagecounselors Old world : REACTIVE New world : PROACTIVE TRADITIONAL ACTIVITIES SALES ACTIVITIES Bulk Mails, SMS, Cold Calls, Excel Sheets, Manual Lead – Assign | Track | Close, Edu Fairs, Ad-hoc lead capture Behavioral Qualification, Funnel at fingertips, Automated Periodic Communication, Offline Lead Capture & Integrations, Auto Follow-ups, Decision analytics
That’s Why We Build ExtraaEdge A unified Sales & Marketing solution for the education industry ONE STOP LEAD DATA FLOW AUTOMATED FOLLOW- UPS & REMINDERS RIGHT COMMUNICATION @ RIGHT TIME DATA & ABILITY TO TAKE DECISIONS MARKETING ROI SALES ENABLEMENT
Copyright 2015 © ExtraaEdge Generate Leads Institutes generate targeted leads across various channels Online Social Groups Alumni Referrals Facebook Apps Engagements SEO Inbuilt innovative channels to engage students, capture intent & align behavior
Copyright 2015 © ExtraaEdge Qualify Leads Institutes know the top 5% students who may be interested in their courses Social Identity Call To Actions Digital Marketing Campaigns Integrated tools to qualify online student behavior Prospect qualification funnel
Copyright 2015 © ExtraaEdge Persuade Leads Institutes communicate, showcase, build brand recall & counsel their prospects Seamless communication and automated workflows Responsive Landing Pages in minutes Call Integration Email & SMS Campaigns Automating existing lead channels
Copyright 2015 © ExtraaEdge Measure Marketing ROI Institutes measure their sales efficiency & performance of marketing channels Actionable data to take sales & marketing decisions Marketing performance dashboards Counselor performance dashboards Schedule alerts & notifications Measure health of your institute from vast data
BENEFITS ACROSS ADMISSION TEAMS MANAGEMENT Take Sales & Marketing organisational decisions based on actionable data ADMISSION HEAD ADMISSION TEAMS Grow admissons by making sales decisions based on institute perforamnce Use sales & marketing tools to become a winning sales professional
Abhishek Ballabh – Co-Founder Ex MindTickle (Accel, NEA backed – Series A), Ex HSBC, SLP Fellow, 7 years exp in Enterprise Product Engg. & Management, Sales, Big Data Analytics & Ops Sushil Mundada - Co-Founder Ex HSBC-GLT ( Lead BA & Architect – Global CRM) , SLP Fellow, 11 years of exp in Cloud CRM, Enterprise Prod Management & Customer Success Founding Team Investor Team Ritesh Dwivedy (CEO – Justeat.in | Petoo.in) Anup Pani (Principal Engineer – Netsuite Inc.) Accelerator Programs
We power their enrolments INSTITUTES & UNIVERSITY
VOCATIONAL & TRAINING We power their enrolments
COACHING & SKILL DEVELOPMENT We power their enrolments
Copyright 2015 © ExtraaEdge Contact Us Abhishek Ballabh aballabh@theextraaedge.com +91 9096073241 Copyright © ExtraaEdge.com Increase Walkins by 17% for your Institute today with ExtraaEdge

More Related Content

PotentialEdge - Sales & Marketing Software for Educational Institutes

  • 1. Worlds first analytical & data driven student acquisition software HowExtraaEdgeplatformdrivesLEADStoENROLLMENTS
  • 2. The way we choose Colleges & Courses has changed for good Students & Parents have new expectations DISCOVERY BRAND EDUCATED Not Herd Mentality Not Make Blind Choices Not Obscurity
  • 3. A Global Education Phenomenon Have a marketing budget of more than 40% on Online medium 60% Have their own dedicated counselor & marketing teams Shifting from conventional offline advertising to digital brand building Have a strong active presence on Google Search & Facebook 70% 80% 55%
  • 5. The Best Institutes have reinvented themselves Towards Brand Building & Counseling #edubrand
  • 6. Their Counselors Understand that Students want a New Admission Experience ? Real-time Presence Social Engagement Follow-up & Guide Right Communication @ Right Time Counsel & Advise
  • 7. This Changes Education Marketing MARKETING SALES BRAND COUNSELORS POSITIONING Everywhere Selling Offline Talking Specific time Where students are Consultation Online | Mobile | Social Pitching Periodic & Consistent
  • 8. COUNSELOR ACTIVITY Educate Counsel Follow-up Communicate #newagecounselors Old world : REACTIVE New world : PROACTIVE TRADITIONAL ACTIVITIES SALES ACTIVITIES Bulk Mails, SMS, Cold Calls, Excel Sheets, Manual Lead – Assign | Track | Close, Edu Fairs, Ad-hoc lead capture Behavioral Qualification, Funnel at fingertips, Automated Periodic Communication, Offline Lead Capture & Integrations, Auto Follow-ups, Decision analytics
  • 9. That’s Why We Build ExtraaEdge A unified Sales & Marketing solution for the education industry ONE STOP LEAD DATA FLOW AUTOMATED FOLLOW- UPS & REMINDERS RIGHT COMMUNICATION @ RIGHT TIME DATA & ABILITY TO TAKE DECISIONS MARKETING ROI SALES ENABLEMENT
  • 10. Copyright 2015 © ExtraaEdge Generate Leads Institutes generate targeted leads across various channels Online Social Groups Alumni Referrals Facebook Apps Engagements SEO Inbuilt innovative channels to engage students, capture intent & align behavior
  • 11. Copyright 2015 © ExtraaEdge Qualify Leads Institutes know the top 5% students who may be interested in their courses Social Identity Call To Actions Digital Marketing Campaigns Integrated tools to qualify online student behavior Prospect qualification funnel
  • 12. Copyright 2015 © ExtraaEdge Persuade Leads Institutes communicate, showcase, build brand recall & counsel their prospects Seamless communication and automated workflows Responsive Landing Pages in minutes Call Integration Email & SMS Campaigns Automating existing lead channels
  • 13. Copyright 2015 © ExtraaEdge Measure Marketing ROI Institutes measure their sales efficiency & performance of marketing channels Actionable data to take sales & marketing decisions Marketing performance dashboards Counselor performance dashboards Schedule alerts & notifications Measure health of your institute from vast data
  • 14. BENEFITS ACROSS ADMISSION TEAMS MANAGEMENT Take Sales & Marketing organisational decisions based on actionable data ADMISSION HEAD ADMISSION TEAMS Grow admissons by making sales decisions based on institute perforamnce Use sales & marketing tools to become a winning sales professional
  • 15. Abhishek Ballabh – Co-Founder Ex MindTickle (Accel, NEA backed – Series A), Ex HSBC, SLP Fellow, 7 years exp in Enterprise Product Engg. & Management, Sales, Big Data Analytics & Ops Sushil Mundada - Co-Founder Ex HSBC-GLT ( Lead BA & Architect – Global CRM) , SLP Fellow, 11 years of exp in Cloud CRM, Enterprise Prod Management & Customer Success Founding Team Investor Team Ritesh Dwivedy (CEO – Justeat.in | Petoo.in) Anup Pani (Principal Engineer – Netsuite Inc.) Accelerator Programs
  • 16. We power their enrolments INSTITUTES & UNIVERSITY
  • 17. VOCATIONAL & TRAINING We power their enrolments
  • 18. COACHING & SKILL DEVELOPMENT We power their enrolments
  • 19. Copyright 2015 © ExtraaEdge Contact Us Abhishek Ballabh aballabh@theextraaedge.com +91 9096073241 Copyright © ExtraaEdge.com Increase Walkins by 17% for your Institute today with ExtraaEdge