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Stakeholder Analysis

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Anand Subramaniam
Anand Subramaniam

The document discusses stakeholder analysis, which involves systematically identifying and assessing individuals, groups, or organizations that may be affected by a project. It outlines the stakeholder analysis process, including identifying key stakeholders, understanding their interests and level of influence, and developing engagement strategies. Tools for stakeholder analysis include stakeholder matrices to map stakeholders based on their impact, interest, and relationship to the project. The document provides an example stakeholder analysis table to collect information on stakeholders.

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Stakeholder Analysis Process & Tools – To identify potential opportunities and threats Anand Subramaniam
“The first step is the hardest.” - Anonymous
Highlights Supplier Relationship Management Stakeholder Analysis – Overview Stakeholder Analysis – Process Stakeholder Analysis - Tools
Stakeholder Relationship Management
SRM – Overview Presentation Focus Stakeholder Relationship Management Stakeholder Analysis Stakeholder Engagement Continuous Improvement Continuous Improvement
SRM - Framework Stakeholder Analysis and Mapping Identify key stakeholders Define stakeholders concerns & issues Assess their level of commitment and resistance Communication Strategy and Planning Review methods to inform different groups including timing / frequency Use the communication plan and create continuous dialog with all stakeholders Obtain feedback and involvement Engagement Strategies and Techniques Techniques to involve the stakeholders in the design and implementation Continuous Assessment and Follow through Clarification of roles and responsibilities for SRM Validate & evaluate communication processes
Stakeholder - Overview
Stakeholder - Definition Any person, group or organisation who can be positively or negatively impacted by, or cause an impact on, the actions or activities proposed
Stakeholder – Aim & Goal Aim Identify the stakeholders and assess how they are likely to be impacted by the project Goal Develop cooperation between the stakeholder and the project team and, ultimately, assuring successful project outcomes
What you need to know.. Who they are What they think How to engage them What influence they have How to stay in touch How to inform
Stakeholder Analysis - Overview
What is Stakeholder Analysis? Process of systematically gathering and analysing qualitative information to determine whose interests should be taken into account when developing and/or implementing a policy or program Stakeholder interests affect project riskiness and viability
When & What should be done? At the beginning of a project, even if it is a quick list of stakeholders and their interests Such a list can be used to draw out the main assumptions which are needed, if a project is going to be viable or considered risky Stakeholder analysis will contribute to the drafting of a log frame Log frames are used for monitoring missions and mid-term reviews and is part of the tool-kit
Why Analyse Stakeholders? Understand and clarify their interests, needs and capabilities Identify potential opportunities and threats Determine the extent to which certain groups should participate in planning, implementation and evaluation
Stakeholder Analysis – Process
Stakeholder Analysis – Process Steps Planning Select & Define Identify Key Stakeholders Select & Implement Tools Collect & Record Information Stakeholder Matrix / Table Analyse Stakeholder Matrix / Table Monitor and Improve Expectations
Stakeholder Groups & Interest Groups Have all stakeholders been listed? Have all potential supporters and opponents of the project been listed? Are new stakeholder groups likely to emerge as an outcome of the project? Interest What are their expectations and what benefits do they seek? What resources will they commit (or avoid committing) to the project? Do they have other interests that might conflict with the project? How do they regard other stakeholders on the list?
Assess Stakeholder Power / Influence Legal or statutory authority Control of strategic resources Social, economic and political status Possession of specialist knowledge Negotiating position & ability to influence other stakeholders Formal / informal links to other stakeholders (including role as “gatekeeper”) Degree of dependence on other stakeholders Leadership / Authority
Level of Involvement Controlling Controlling and directing the project? Partners Partners in managing the project? Consulted Actively consulted on project matters? Informed Provided information or informed about the project only? Will they be:
Stage of involvement Project monitoring and evaluation? Project implementation? If so how? The project planning? The needs assessment for the project? Will they be involved in :
Importance A : Keep satisfied B : Key player Beware a key player with strong opposition C : Keep informed D : Keep engaged Be mindful of marginalised groups whose ‘low influence’ may come from poor opportunity Influence Low High A B C D
Key Analysis Attitude Supportive Indifferent Opposed Interested or not interested? Approachability? Flexibility? Ability to ‘block” if remaining opposed? Influence Decision-maker Policy – maker Access ‘gate-keeper’ Supportive or opposed? Accessibility? Open-mindedness Willingness to use influence to change outcome (+ or - )
Stakeholder Analysis - Tools
Stakeholder Matrix S.3 S.2 S.1 Impact Interest Stakeholder
Participation Matrix Monitoring & Evaluation Implement Planning Needs Assessment Control Partner Consult Inform Participation Type Stage
Potential Impact of Stakeholder How? S.3 S.2 S.1 Positive (+) Negative (-) Unknown (?) Stakeholder Potential Impact of Stakeholder
Example - Stakeholders Analysis Table Leadership (Yes / No) Power (Low 1, Medium 2, High 3) Interest (Advantage - A / Dis-advantage - D) Supports (S) / Opposes (O) / Neutral (N) Knowledge (Low 1, Medium 2, High 3) Internal / External Position Id # H G F E D C B A
Example - Stakeholders Analysis (Notes) A - The distinct number given to each stakeholder B - The position / designation of the stakeholder C - Internal (I) or External (E) to the organisation D - The level of knowledge the stakeholder has regarding the initiative under analysis. (Low 1, Medium 2, High 3) E - Supports / Opposes / Neutral. This information could be obtained directly from the stakeholder or through information gathered indirectly from other stakeholders F – The interest the stakeholder has in this initiative (advantages or disadvantages) G - The amount of resources a stakeholder has and his or her capacity to mobilise them. (Low 1, Medium 2, High 3) H – T he willingness to initiate, or lead an initiative, Has this characteristic ("yes") or lacks it ("no")
“This one makes a net, this one stands and wishes. Would you like to make a bet which one gets the fishes?” - Chinese Rhyme
Good Luck http://www.linkedin.com/in/anandsubramaniam

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Stakeholder Analysis

  • 1. Stakeholder Analysis Process & Tools – To identify potential opportunities and threats Anand Subramaniam
  • 2. “The first step is the hardest.” - Anonymous
  • 3. Highlights Supplier Relationship Management Stakeholder Analysis – Overview Stakeholder Analysis – Process Stakeholder Analysis - Tools
  • 5. SRM – Overview Presentation Focus Stakeholder Relationship Management Stakeholder Analysis Stakeholder Engagement Continuous Improvement Continuous Improvement
  • 6. SRM - Framework Stakeholder Analysis and Mapping Identify key stakeholders Define stakeholders concerns & issues Assess their level of commitment and resistance Communication Strategy and Planning Review methods to inform different groups including timing / frequency Use the communication plan and create continuous dialog with all stakeholders Obtain feedback and involvement Engagement Strategies and Techniques Techniques to involve the stakeholders in the design and implementation Continuous Assessment and Follow through Clarification of roles and responsibilities for SRM Validate & evaluate communication processes
  • 8. Stakeholder - Definition Any person, group or organisation who can be positively or negatively impacted by, or cause an impact on, the actions or activities proposed
  • 9. Stakeholder – Aim & Goal Aim Identify the stakeholders and assess how they are likely to be impacted by the project Goal Develop cooperation between the stakeholder and the project team and, ultimately, assuring successful project outcomes
  • 10. What you need to know.. Who they are What they think How to engage them What influence they have How to stay in touch How to inform
  • 12. What is Stakeholder Analysis? Process of systematically gathering and analysing qualitative information to determine whose interests should be taken into account when developing and/or implementing a policy or program Stakeholder interests affect project riskiness and viability
  • 13. When & What should be done? At the beginning of a project, even if it is a quick list of stakeholders and their interests Such a list can be used to draw out the main assumptions which are needed, if a project is going to be viable or considered risky Stakeholder analysis will contribute to the drafting of a log frame Log frames are used for monitoring missions and mid-term reviews and is part of the tool-kit
  • 14. Why Analyse Stakeholders? Understand and clarify their interests, needs and capabilities Identify potential opportunities and threats Determine the extent to which certain groups should participate in planning, implementation and evaluation
  • 16. Stakeholder Analysis – Process Steps Planning Select & Define Identify Key Stakeholders Select & Implement Tools Collect & Record Information Stakeholder Matrix / Table Analyse Stakeholder Matrix / Table Monitor and Improve Expectations
  • 17. Stakeholder Groups & Interest Groups Have all stakeholders been listed? Have all potential supporters and opponents of the project been listed? Are new stakeholder groups likely to emerge as an outcome of the project? Interest What are their expectations and what benefits do they seek? What resources will they commit (or avoid committing) to the project? Do they have other interests that might conflict with the project? How do they regard other stakeholders on the list?
  • 18. Assess Stakeholder Power / Influence Legal or statutory authority Control of strategic resources Social, economic and political status Possession of specialist knowledge Negotiating position & ability to influence other stakeholders Formal / informal links to other stakeholders (including role as “gatekeeper”) Degree of dependence on other stakeholders Leadership / Authority
  • 19. Level of Involvement Controlling Controlling and directing the project? Partners Partners in managing the project? Consulted Actively consulted on project matters? Informed Provided information or informed about the project only? Will they be:
  • 20. Stage of involvement Project monitoring and evaluation? Project implementation? If so how? The project planning? The needs assessment for the project? Will they be involved in :
  • 21. Importance A : Keep satisfied B : Key player Beware a key player with strong opposition C : Keep informed D : Keep engaged Be mindful of marginalised groups whose ‘low influence’ may come from poor opportunity Influence Low High A B C D
  • 22. Key Analysis Attitude Supportive Indifferent Opposed Interested or not interested? Approachability? Flexibility? Ability to ‘block” if remaining opposed? Influence Decision-maker Policy – maker Access ‘gate-keeper’ Supportive or opposed? Accessibility? Open-mindedness Willingness to use influence to change outcome (+ or - )
  • 24. Stakeholder Matrix S.3 S.2 S.1 Impact Interest Stakeholder
  • 25. Participation Matrix Monitoring & Evaluation Implement Planning Needs Assessment Control Partner Consult Inform Participation Type Stage
  • 26. Potential Impact of Stakeholder How? S.3 S.2 S.1 Positive (+) Negative (-) Unknown (?) Stakeholder Potential Impact of Stakeholder
  • 27. Example - Stakeholders Analysis Table Leadership (Yes / No) Power (Low 1, Medium 2, High 3) Interest (Advantage - A / Dis-advantage - D) Supports (S) / Opposes (O) / Neutral (N) Knowledge (Low 1, Medium 2, High 3) Internal / External Position Id # H G F E D C B A
  • 28. Example - Stakeholders Analysis (Notes) A - The distinct number given to each stakeholder B - The position / designation of the stakeholder C - Internal (I) or External (E) to the organisation D - The level of knowledge the stakeholder has regarding the initiative under analysis. (Low 1, Medium 2, High 3) E - Supports / Opposes / Neutral. This information could be obtained directly from the stakeholder or through information gathered indirectly from other stakeholders F – The interest the stakeholder has in this initiative (advantages or disadvantages) G - The amount of resources a stakeholder has and his or her capacity to mobilise them. (Low 1, Medium 2, High 3) H – T he willingness to initiate, or lead an initiative, Has this characteristic ("yes") or lacks it ("no")
  • 29. “This one makes a net, this one stands and wishes. Would you like to make a bet which one gets the fishes?” - Chinese Rhyme