The document discusses the relationship between marketing, product design, and user experience (UX). It argues that marketing should not drive product development but rather UX design should lead and marketing should help deliver the reality of the experience. When done successfully together, UX and marketing can build remarkable products that people love rather than average products marketed through conventional means.
30. Designer Backlash
Advertising, as it is widely practiced, is an
inherently unethical and, frankly, poisonous
endeavour that sees people as sheep to be
manipulated, that vaunts style over substance,
and deems success to be winning awards.