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Redefining ux
- 1. Presentedby@andybudd ofClearleft Redefining user experience: When marketing, product and design collide
- 2. The Silicon Valley Narrative
- 3. The Silicon Valley Narrative Why waste your money marketing average products?
- 4. The Silicon Valley Narrative When you should be designing remarkable ones!
- 5. The Silicon Valley Narrative
- 6. The Silicon Valley Narrative Marketing is the tax you pay for bad ideas
- 7. The Silicon Valley Narrative
- 9. Product Price Place Promotion Marketing Mix You Already Know This
- 12. Tech Companies have Started to Rebel
- 13. Tech Companies have Started to Rebel
- 14. The Anatomy Of a Start-up
- 15. A Convincing Argument For Many Industry Leaders
- 16. The Field of Dreams Problem
- 17. The Field of Dreams Problem Just because you built it, doesn’t mean they’ll come!
- 18. It’s Easy To See How We Got Here
- 19. It’s Easy To See How We Got Here You Are Here
- 22. These Techniques Work For Certain Products
- 23. They Work Well for Commodity Products
- 24. They Can Work Well For Digital Services
- 25. You Can Only Manage What You Measure
- 26. The Wrong Kind Of Traffic
- 27. Vanity Metrics
- 30. Designer Backlash Advertising, as it is widely practiced, is an inherently unethical and, frankly, poisonous endeavour that sees people as sheep to be manipulated, that vaunts style over substance, and deems success to be winning awards.
- 31. Marketing Is Evil Designers are Sanctimonious
- 34. UX Design Feels Relatively New
- 35. UX Has Been Around Since the 90s
- 36. UX Designers Help Build Products People Love
- 37. UX Designers Can Add Significant Value
- 38. We Lose These Ba les Every Day
- 39. Growth Hacking
- 40. A Superior Product Can Extend Your Reach
- 41. A Superior Product Can Extend Your Reach Local Maxima Potential Maxima
- 42. Can No Longer Ship Mediocre Product
- 43. Time For Marketing To Step Up
- 44. Time For Marketing To Step Up Or Step Aside
- 45. Ad Agencies Have Tried Their Hands at UX
- 46. Finding Talent is Hard
- 47. Marketers Have A Great Insight Into What Customers Want
- 48. You’re Expert At Selling The Dream
- 49. But We O en Fall Short At Delivering The Reality
- 50. But We O en Fall Short At Delivering The Reality
- 52. The Experience Gap 80% 20% 80% of companies surveyed believed they gave a “superior experience”
- 53. The Experience Gap 8% 92% Only 8% of their customers felt the same way
- 54. UX Should Drive Marketing Not The Other Way Round
- 55. Help Us Build The Reality
- 59. As Equals UX and Marketing Can Do Great Things
- 60. As Equals UX and Marketing Can Do Great Things Presentedby@andybudd ofClearleft The End