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1

Entrepreneurship
         Learnings



        Asst. Prof. Anoop Sharma on EDP Interventions

2

What is Entrepreneurship?
                   The Process of
                   Bearing Risk of
                   ‘Running a
                   Business’

3

Who is an Entrepreneur?
    A person who takes the risk of converting a
    new idea into reality.

A vision-driven individual who assumes
significant personal and financial risk to
        start or expand a business.

4

Have a Look@ ‘The Builder of Indian
     Industry’ :The ‘Iconic Entrepreneur’,
     we ever had..:


Shee Jehangir Ratanji
   Dadabhoy Tata

5

Customary Definition of ‘Entrepreneurship’

• Entrepreneurship: a way of thinking,
  reasoning, and acting that is:
  – Opportunity obsessed
  – Holistic in approach
  – and leadership balanced

  (This definition of entrepreneurship has evolved over the past two
  decades from research at Babson College and the Harvard Business
  School and has recently been enhanced by Stephen Spinelli, Jr., and
  John H. Muller, Jr., Term Chair at Babson College.)

6

Entrepreneurseship learnings

7

Now Answer this.. Entrepreneurs:
    Born or Made?

Is there inborn talent required?
Assume that the answer is ‘YES’:
–   then we can identify the main characteristics
–   if we have them, fine - no others need to apply!
–   we could start spotting talent in kindergarten
–   we could "stream" these people
–   we could discourage people without these talents

8

Who is an Entrepreneur?
Situational more than personality


    Flexibility                           Ability

                         Age
                     Distribution
                          for
                  Starting Company




     20     25     30      35        40   45

                     Age

9

Who is an Entrepreneur? (Contd..)
 Manager’s Opportunities
                   Future Goals
               Change       Status Quo


                             Satisfied
  Possible   Entrepreneur
                             manager


Perceived
Capability
              Frustrated      Classic
  Blocked      manager      bureaucrat

10

Requirements to be an entrepreneur
Innovation,
Creativity
Risk Taking
Organization

11

An Admiring ‘Bitter-Fact’…
In India, where over 30 crores people are
living below the poverty line, it is simply
impossible for any government to provide
means of livelihood to everyone.

12

Burch's Entrep.Personality Traits
1.A desire to achieve
 
   Conquer problems, create successful venture
1.Hard work
 
   Their workload is very hard to match
1.Nurturing quality
2.Acceptance of responsibility
 
   Morally, legally and mentally accountable
1.Reward orientation
 
   Want be rewarded for their efforts

13

Contd..
6.Optimism
 
   Anything is possible
6.Orientation to excellence
 
   Pride in something first class
6.Organization
 
   They are wholly "take charge" people
6.Profit orientation
 
   Profit primarily a gauge of performance

14

Another Iconic & Benchmarking Entrepreneur of the
Nation..
              Dhirubhai Ambani alias Dhirajlal
              Hirachand Ambani was born on
              December 28, 1932, at Chorwad,
              Gujarat, into a Modh family.

               His father was a school teacher.
              Dhirubhai Ambani started his
              entrepreneurial career by selling
              "bhajias" to pilgrims in Mount
              Girnar    over    the   weekends.

15

After doing his matriculation at the age of 16,
Dhirubhai moved to Aden, Yemen. He worked
there as a gas-station attendant, and as a clerk
in an oil company. He returned to India in
1958 with Rs 50,000 and set up a textile
trading company.

16

Assisted by his two sons, Mukesh and Anil, Dhiru
Bhai Ambani built India's largest private sector
company, Reliance India Limited, from a scratch.

 Over time his business has diversified into a core
specialisation in petrochemicals with additional
interests    in    telecommunications,      information
technology, energy, power, retail, textiles,
infrastructure services, capital markets, and logistics.

17

Another Iconic & Benchmarking
Entrepreneur of the Nation..

 An Indian IT chief who's really made
 it big without dropping his ethical
 precepts by the wayside is Nagawara
 Ramarao Narayana Murthy,
 Chairman of Infosys.

 Born in 1946, Murthy's father was a
 schoolteacher in Kolar district,
 Karnataka, India

18

A bright student, Murthy went on to acquire a degree in
  Electrical Engineering from Mysore University
  and later studied Computer Science at the
  IIT-Kanpur, India.

Narayan Murthy began
  his career with Patni Computer Systems
  in Pune.

In 1981, Narayana Murthy founded Infosys with six other
  software professionals.

19

Murthy, Sudha (Wife) &
Family

20

The Infosys legend began
in 1981 when Narayana
Murthy dreamt of forming
his own company, along
with six friends. There was
a minor hitch, though-he
didn't have any seed money.

  Luckly, like many Indian
women who save secretly
without their husband's
knowledge, his wife Sudha-
then an engineer with Tatas-
had saved Rs 10,000. This
was Murthy's first big break.

21

         AWARDS RECEIVED by Muthy’s Umpire:

     In June 2000, Asia week magazine featured him in
    a list of Asia's 50 Most Powerful People.

    In 2001, Narayana Murthy was named by
    TIME/CNN as one of the 25 most influential global
    executives.

     He was the first recipient
     of the Indo-French Forum
     Medal (2003) and was
    voted the World Entrepreneur
     of the Year - 2003 by Ernst and Young.

22

CONTD…
 The Economist ranked Narayana Murthy eighth on the list of
  the 15 most admired global leaders (2005) and Narayan
  Murthy also topped the Economic Times Corporate Dossier
  list of India's most powerful CEOs for two consecutive years -
  2004 and 2005.

 In December 2005, Narayana Murthy was voted as the 7th
  most admired CEO/Chairman in the world in a global study
  conducted by Burson-Marsteller with the Economist
  Intelligence Unit . The list included 14 others with
  distinguished names such as Bill Gates, Steve Jobs and
  Warren Buffett.

23

CONTD…
 In 2008, he was awarded the ‘Padma Vibhushan’, a
  second highest civilian award by India
 and
 Légion d'honneur, the highest civilian award awarded
  by France.

 Murthy also holds over 26 honorary doctorates from
  universities across the world.

24

REASONS FOR SUCCESS OF
   INVEST IN WELL UNDERSTOOD , PROVEN PRODUCTS
    AND NOT JUST R&D.
 WHEN DEALING WITH INVESTORS, ALWAYS UNDER-
    PROMISE AND OVER-DELIVER.
   GIVE STAKEHOLDERS BAD NEWS PROACTIVELY AND
    EARLY.
 HAS A HEALTHY SENSE OF PARANOIA AND RESPECT FOR
    THE COMPETITION.
 SPEED, IMAGINATION AND EXCELLENCE.

 LEADERS IN THE MAKING.

25

The Entrepreneurial Process
• It is opportunity/market driven
• It is driven by a lead entrepreneur
  and an entrepreneurial team
• It is resource parsimonious and creative
• It depends on the fit and balance among
  these
• It is integrated and holistic

26

We Asked Murthy :
What is that one moment that made you
think of starting Infosys?
It was a Story long back..In 1974, when I was holed up in
a small 8 x 8 ft. room in a railway station at Nis, a border
town between what was the then Yugoslavia (currently
Serbia) and Bulgaria.

I realized that the best solution for countries like India to
solve the problem of poverty was entrepreneurship and
capitalism. I realized how communist rule punished its
citizens without reason and just based on biases.

27

I still remember the words of the guards at the railway
station who released me after 3.5 days of detention that
I was from a friendly country called India and that was
why they were letting me go! Then I got on to the train,
a goods train, going from Nis to Istanbul. It was a 21-
hour journey, and I had not eaten for 5-6 days before
that.

Throughout the journey, I was mulling over this
injustice, the system of communism, and the problem
of poverty in India,that is when I decided to become an
entrepreneur and a capitalist.
I had read a little about various economic philosophies
by then and realized that the only way countries like
India could overcome poverty was through the creation
of jobs, which required entrepreneurship.

28

How did you select your co-founders?
 And what was each one's role in building
 Infosys?
Ans: My colleagues were very young with
 hardly a year or two of experience in software
 engineering. Therefore, I selected people on
 the basis of compatibility of values
 Nandan Nilekani, N. S. Raghavan, Kris
 Gopalakrishnan, S. D. Shibulal, K Dinesh, and
 Ashok Arora had a very similar value system.

29

They were all from the middle class and
they believed in deferred gratification. They
were ready to run the business honestly and
ethically; they were ready to work very
hard; and they were satisfied with very low
salaries in the beginning.

Even today, our salaries are the lowest in
the industry. They believed in team spirit.
Team spirit is about making sure the other
persons in the team do not fail.

30

They brought complementary values. For
example, Raghavan was the people's
person. He looked like he understood
human resources.
Nandan looked like he was a sales-oriented
person, I thought I knew a bit of strategy
and finance, Kris liked technology.
Shibulal and Dinesh seemed like good
project managers. Ashok Arora was a fine
designer.

31

Who selected the name Infosys and on what basis
was it chosen?
  Ans: When we decided to start the company on December
  29, 1980, I chose Mr. NS Raghavan, Mr. Kris
  Gopalakrishnan, and Mr. Nandan Nilekani to work with
  me.
  I asked them to think of a name. Generally, I am a very
  impatient person. So, I told them that they had to come
  back to me with a name in 48 hours else I would choose a
  name.
  For some reason, they did not come back with a name.
  Therefore, I chose the name 'Infosys' because we
  wanted to be in the business of designing information
  systems. So, Infosys is an acronym for information
  systems.

32

What will be the qualities needed to succeed in
 this new world? new world?at will be
 First and foremost, we need the entrepreneurial
 the qualities needed to succeed in
  spirit.
this new world? has been very evident in
  Outside India, this spirit
  the IT industry.
 35% of the start-ups in Silicon Valley are by
  Indians.
 We need to have similar risk-taking ability within
  the country as well.

33

Entrepreneurseship learnings

34

Qualities of an Entrepreneur:

1. Common Sense:
2. Specialised Knowledge of the Field:
3. Self Confidence:
4. Ability to Get Things Done:
5. Creativity:
6. Leadership:

35

Qualities of an Entrepreneur:


7. Communication Skill:
8. Willingness to take Risk:
9. Willingness to Accept Criticism:
10. Self Motivation and
11. Determination :

36

Thank-you!!

More Related Content

Entrepreneurseship learnings

  • 1. Entrepreneurship Learnings Asst. Prof. Anoop Sharma on EDP Interventions
  • 2. What is Entrepreneurship? The Process of Bearing Risk of ‘Running a Business’
  • 3. Who is an Entrepreneur? A person who takes the risk of converting a new idea into reality. A vision-driven individual who assumes significant personal and financial risk to start or expand a business.
  • 4. Have a Look@ ‘The Builder of Indian Industry’ :The ‘Iconic Entrepreneur’, we ever had..: Shee Jehangir Ratanji Dadabhoy Tata
  • 5. Customary Definition of ‘Entrepreneurship’ • Entrepreneurship: a way of thinking, reasoning, and acting that is: – Opportunity obsessed – Holistic in approach – and leadership balanced (This definition of entrepreneurship has evolved over the past two decades from research at Babson College and the Harvard Business School and has recently been enhanced by Stephen Spinelli, Jr., and John H. Muller, Jr., Term Chair at Babson College.)
  • 7. Now Answer this.. Entrepreneurs: Born or Made? Is there inborn talent required? Assume that the answer is ‘YES’: – then we can identify the main characteristics – if we have them, fine - no others need to apply! – we could start spotting talent in kindergarten – we could "stream" these people – we could discourage people without these talents
  • 8. Who is an Entrepreneur? Situational more than personality Flexibility Ability Age Distribution for Starting Company 20 25 30 35 40 45 Age
  • 9. Who is an Entrepreneur? (Contd..) Manager’s Opportunities Future Goals Change Status Quo Satisfied Possible Entrepreneur manager Perceived Capability Frustrated Classic Blocked manager bureaucrat
  • 10. Requirements to be an entrepreneur Innovation, Creativity Risk Taking Organization
  • 11. An Admiring ‘Bitter-Fact’… In India, where over 30 crores people are living below the poverty line, it is simply impossible for any government to provide means of livelihood to everyone.
  • 12. Burch's Entrep.Personality Traits 1.A desire to achieve  Conquer problems, create successful venture 1.Hard work  Their workload is very hard to match 1.Nurturing quality 2.Acceptance of responsibility  Morally, legally and mentally accountable 1.Reward orientation  Want be rewarded for their efforts
  • 13. Contd.. 6.Optimism  Anything is possible 6.Orientation to excellence  Pride in something first class 6.Organization  They are wholly "take charge" people 6.Profit orientation  Profit primarily a gauge of performance
  • 14. Another Iconic & Benchmarking Entrepreneur of the Nation.. Dhirubhai Ambani alias Dhirajlal Hirachand Ambani was born on December 28, 1932, at Chorwad, Gujarat, into a Modh family. His father was a school teacher. Dhirubhai Ambani started his entrepreneurial career by selling "bhajias" to pilgrims in Mount Girnar over the weekends.
  • 15. After doing his matriculation at the age of 16, Dhirubhai moved to Aden, Yemen. He worked there as a gas-station attendant, and as a clerk in an oil company. He returned to India in 1958 with Rs 50,000 and set up a textile trading company.
  • 16. Assisted by his two sons, Mukesh and Anil, Dhiru Bhai Ambani built India's largest private sector company, Reliance India Limited, from a scratch. Over time his business has diversified into a core specialisation in petrochemicals with additional interests in telecommunications, information technology, energy, power, retail, textiles, infrastructure services, capital markets, and logistics.
  • 17. Another Iconic & Benchmarking Entrepreneur of the Nation.. An Indian IT chief who's really made it big without dropping his ethical precepts by the wayside is Nagawara Ramarao Narayana Murthy, Chairman of Infosys. Born in 1946, Murthy's father was a schoolteacher in Kolar district, Karnataka, India
  • 18. A bright student, Murthy went on to acquire a degree in Electrical Engineering from Mysore University and later studied Computer Science at the IIT-Kanpur, India. Narayan Murthy began his career with Patni Computer Systems in Pune. In 1981, Narayana Murthy founded Infosys with six other software professionals.
  • 20. The Infosys legend began in 1981 when Narayana Murthy dreamt of forming his own company, along with six friends. There was a minor hitch, though-he didn't have any seed money. Luckly, like many Indian women who save secretly without their husband's knowledge, his wife Sudha- then an engineer with Tatas- had saved Rs 10,000. This was Murthy's first big break.
  • 21. AWARDS RECEIVED by Muthy’s Umpire: In June 2000, Asia week magazine featured him in a list of Asia's 50 Most Powerful People. In 2001, Narayana Murthy was named by TIME/CNN as one of the 25 most influential global executives. He was the first recipient of the Indo-French Forum Medal (2003) and was voted the World Entrepreneur of the Year - 2003 by Ernst and Young.
  • 22. CONTD…  The Economist ranked Narayana Murthy eighth on the list of the 15 most admired global leaders (2005) and Narayan Murthy also topped the Economic Times Corporate Dossier list of India's most powerful CEOs for two consecutive years - 2004 and 2005.  In December 2005, Narayana Murthy was voted as the 7th most admired CEO/Chairman in the world in a global study conducted by Burson-Marsteller with the Economist Intelligence Unit . The list included 14 others with distinguished names such as Bill Gates, Steve Jobs and Warren Buffett.
  • 23. CONTD…  In 2008, he was awarded the ‘Padma Vibhushan’, a second highest civilian award by India  and  Légion d'honneur, the highest civilian award awarded by France.  Murthy also holds over 26 honorary doctorates from universities across the world.
  • 24. REASONS FOR SUCCESS OF  INVEST IN WELL UNDERSTOOD , PROVEN PRODUCTS AND NOT JUST R&D.  WHEN DEALING WITH INVESTORS, ALWAYS UNDER- PROMISE AND OVER-DELIVER.  GIVE STAKEHOLDERS BAD NEWS PROACTIVELY AND EARLY.  HAS A HEALTHY SENSE OF PARANOIA AND RESPECT FOR THE COMPETITION.  SPEED, IMAGINATION AND EXCELLENCE.  LEADERS IN THE MAKING.
  • 25. The Entrepreneurial Process • It is opportunity/market driven • It is driven by a lead entrepreneur and an entrepreneurial team • It is resource parsimonious and creative • It depends on the fit and balance among these • It is integrated and holistic
  • 26. We Asked Murthy : What is that one moment that made you think of starting Infosys? It was a Story long back..In 1974, when I was holed up in a small 8 x 8 ft. room in a railway station at Nis, a border town between what was the then Yugoslavia (currently Serbia) and Bulgaria. I realized that the best solution for countries like India to solve the problem of poverty was entrepreneurship and capitalism. I realized how communist rule punished its citizens without reason and just based on biases.
  • 27. I still remember the words of the guards at the railway station who released me after 3.5 days of detention that I was from a friendly country called India and that was why they were letting me go! Then I got on to the train, a goods train, going from Nis to Istanbul. It was a 21- hour journey, and I had not eaten for 5-6 days before that. Throughout the journey, I was mulling over this injustice, the system of communism, and the problem of poverty in India,that is when I decided to become an entrepreneur and a capitalist. I had read a little about various economic philosophies by then and realized that the only way countries like India could overcome poverty was through the creation of jobs, which required entrepreneurship.
  • 28. How did you select your co-founders? And what was each one's role in building Infosys? Ans: My colleagues were very young with hardly a year or two of experience in software engineering. Therefore, I selected people on the basis of compatibility of values Nandan Nilekani, N. S. Raghavan, Kris Gopalakrishnan, S. D. Shibulal, K Dinesh, and Ashok Arora had a very similar value system.
  • 29. They were all from the middle class and they believed in deferred gratification. They were ready to run the business honestly and ethically; they were ready to work very hard; and they were satisfied with very low salaries in the beginning. Even today, our salaries are the lowest in the industry. They believed in team spirit. Team spirit is about making sure the other persons in the team do not fail.
  • 30. They brought complementary values. For example, Raghavan was the people's person. He looked like he understood human resources. Nandan looked like he was a sales-oriented person, I thought I knew a bit of strategy and finance, Kris liked technology. Shibulal and Dinesh seemed like good project managers. Ashok Arora was a fine designer.
  • 31. Who selected the name Infosys and on what basis was it chosen? Ans: When we decided to start the company on December 29, 1980, I chose Mr. NS Raghavan, Mr. Kris Gopalakrishnan, and Mr. Nandan Nilekani to work with me. I asked them to think of a name. Generally, I am a very impatient person. So, I told them that they had to come back to me with a name in 48 hours else I would choose a name. For some reason, they did not come back with a name. Therefore, I chose the name 'Infosys' because we wanted to be in the business of designing information systems. So, Infosys is an acronym for information systems.
  • 32. What will be the qualities needed to succeed in this new world? new world?at will be  First and foremost, we need the entrepreneurial the qualities needed to succeed in spirit. this new world? has been very evident in Outside India, this spirit the IT industry.  35% of the start-ups in Silicon Valley are by Indians.  We need to have similar risk-taking ability within the country as well.
  • 34. Qualities of an Entrepreneur: 1. Common Sense: 2. Specialised Knowledge of the Field: 3. Self Confidence: 4. Ability to Get Things Done: 5. Creativity: 6. Leadership:
  • 35. Qualities of an Entrepreneur: 7. Communication Skill: 8. Willingness to take Risk: 9. Willingness to Accept Criticism: 10. Self Motivation and 11. Determination :