Vietnam Mobile Apps Report Q3 2015
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This document provides a summary of mobile app market trends in Vietnam for Q3 2015. It discusses the state of the global and Vietnam mobile markets, including operating system and device breakdowns. It also summarizes mobile app usage behaviors in Vietnam and the top performing apps on the Appota platform. The document concludes with an overview of the mobile advertising market in Vietnam and some news items from Appota.
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Vietnam Mobile Apps Report Q3 2015
- 1. VIETNAM MOBILE APPS REPORT Q3 2015
- 2. Appota Inc. Vietnam Mobile Apps Report Q3 2015 Source: Slide ABOUT APPOTA Appota is Vietnam’s number-one mobile content distribution platform. It allows developers and game publishers to effectively distribute their content to the largest smartphone communities in South-East Asia (where Vietnam currently accounts for 18 million users). Core products include: Distribution Platform 2
- 3. Appota Inc. Vietnam Mobile Apps Report Q3 2015 Source: Slide REPORT METHODOLOGY Quarterly, Appota releases a mobile market report providing references for mobile developers and publishers to Vietnam market. This research is based on data from Q3/2015 on the Appota platform. The report also uses public data provided from various sources. 3
- 4. Appota Inc. Vietnam Mobile Apps Report Q3 2015 Source: Slide TABLE OF CONTENT 1. Global mobile market 2. Vietnam mobile market 3. State of mobile advertising in Vietnam 4. Appota news 4
- 5. Appota Inc. Vietnam Mobile Apps Report Q3 2015 Source: Slide GLOBAL MOBILE MARKET 5 State of the global mobile apps market and the most important figures
- 6. Appota Inc. Vietnam Mobile Apps Report Q3 2015 Source: Slide GLOBAL OS BREAKDOWN Android dominated the smartphone market with a share of 82.8%. iOS saw its market share for 2015/Q2 decline by 22.3% QoQ with 47.5 million shipments. Windows Phone experienced a QoQ decline of 4.2% with a total of 8.8 million units shipped this quarter. Blackberry OS, which saw a small increase in some regions, continued to decline in growth globally. Q2 2012 Q2 2013 Q2 2014 Q2 2015 Android iOS Windows Phone Blackberry 20% 60% 80% 40% 100% 82,8% 82,8%13,9% Global OS share trend in the last 3 years IDC 6
- 7. Appota Inc. Vietnam Mobile Apps Report Q3 2015 Source: Slide GLOBAL iOS BREAKDOWN iOS 9 has the fastest adoption rate ever, “with more than 50 percent of devices already using iOS 9.” According to Apple’s measurement was done by the App Store on September 19, 2015. 8% 41% 51% Earlier iOS 8 iOS 9 Apple 7
- 8. Appota Inc. Vietnam Mobile Apps Report Q3 2015 Source: Slide GLOBAL ANDROID BREAKDOWN While the current Android Lollipop is gaining momentum taking up 21% (inclusive of Android 5.0 and 5.1), majority of Android devices are still running on KitKat which stands at 39.2%. Lollipop KitKat Jelly Bean Ice Cream Sandwich Gingerbread Froyo Google Dev 8
- 9. Appota Inc. Vietnam Mobile Apps Report Q3 2015 Source: Slide GLOBAL MOBILE DEVELOPERS MINDSHARE Android developers outnumber iOS developers 4 to 3. Just over 2% of mobile developers identify as Windows Phone developers. 20% of mobile developers don't identify with a particular mobile platform. 2.3% 19.8% 33.4% 44.6%Android iOS Java WP Stackoverflow 9
- 10. Appota Inc. Vietnam Mobile Apps Report Q3 2015 Source: Slide GLOBAL MOBILE APPS BY NUMBER The number of apps in the Google Play Store grew by more than 50% last year, Google Play has over 1.6 million available apps, compared to just 1.5 million for Apple’s App Store, a difference of about 17%. 0,5 0,8 1,25 1,5 0,35 0,37 1,3 1,6 * million 2012 2013 2014 2015 Apple App Store Google Play Store Statista, AppFigures 10
- 11. Appota Inc. Vietnam Mobile Apps Report Q3 2015 Source: Slide GLOBAL MOBILE APPS REVENUE GROWTH App store sales would generate 45.37 billion dollars in revenues in 2015. Mobile e-commerce is projected to account for 300 billion U.S. dollars of mobile sales. 8.32 18.56 26.68 34.99 45.37 2011 2012 2013 2014 2015 Revenue in billion U.S dollars Statista, Vision Mobile 11
- 12. Appota Inc. Vietnam Mobile Apps Report Q3 2015 Source: Slide VIETNAM MOBILE MARKET 12 Quantify and understand internet usage of smartphone users in Vietnam.
- 13. Appota Inc. Vietnam Mobile Apps Report Q3 2015 Source: Slide VIETNAM MOBILE MARKET 13 Vietnam mobile news Instagram advertising Instagram has opened its doors to all advertisers in Vietnam and it will become a powerful mobile advertising platform soon. Bluebird award A big competition for all indie mobile game developers was held by Vietnam Television. Video call on Messenger Messenger already offers people the ability to make voice calls to friends and loved ones. All OTT apps in VN will face a strong competitor in near future.
- 14. Appota Inc. Vietnam Mobile Apps Report Q3 2015 Source: Slide VIETNAM MOBILE MARKET Smartphone users in Vietnam 3G connection speed in Vietnam (Compared to others in SEA) 63% 6% 31% 2,3 1,6 0,1 * Mbps Thailand Philippines Vietnam 14Appota, Facebook Ericsson Mobility Report
- 15. Appota Inc. Vietnam Mobile Apps Report Q3 2015 Source: Slide STATE OF iOS IN VIETNAM iOS 6 iOS 7 iOS 8 iOS 9 Q2/2015 Q3/2015 27% 20% 29% 11% 19% 13% 52% iOS 9 has seen a big adoption rate since its first release this quarter. Appota 15
- 16. Appota Inc. Vietnam Mobile Apps Report Q3 2015 Source: Slide STATE OF ANDROID IN VIETNAM ICS JB Kitkat Lollipop Q2/2015 Q3/2015 3% 50% 27% 33% 35% 52% 28% 16% 4% Lollipop, Google’s latest OS has a big rate of adoption. The OS accounts for 35% of total Android users. Appota 16
- 17. Appota Inc. Vietnam Mobile Apps Report Q3 2015 Source: Slide ANDROID VENDOR BREAKDOWN 36% 7% 7% 26% Phone Samsung Asus LG Sony Sky HTC Lenovo Google OPPO Nokia Huawei Other Samsung retained the leadership position by a wide margin, attracted more users than the next five vendors combined. Appota 17
- 18. Appota Inc. Vietnam Mobile Apps Report Q3 2015 Source: Slide VIETNAM SMARTPHONE USERS BEHAVIOUR 43% 13% 23% 6% 54% 28% 23% 59% 56% Listen to music Look up maps and directions Look for product infomation Purchase products / services Watch online videos Play games Check mail Use social networks Use search engines Online activities people do on their smartphones at least weekly. Google Dev 18
- 19. Appota Inc. Vietnam Mobile Apps Report Q3 2015 Source: Slide Vietnam has more screens than ever 1,4 Devices pr. person Smartphone usage rate by age: 55 and over 45 – 54 years 35 – 44 years 25 – 34 years Under 25 years person under 44 use a smartphone57% VIETNAM SMARTPHONE USERS BEHAVIOUR 19Google Dev
- 20. Appota Inc. Vietnam Mobile Apps Report Q3 2015 Source: Slide 0 2 4 6 8 10 12 14 16 18 20 22 24 VIETNAM SMARTPHONE USERS BEHAVIOUR Popular time for downloads average highest Time of the day 20Appota
- 21. Appota Inc. Vietnam Mobile Apps Report Q3 2015 Source: Slide STATE OF MOBILE ADS IN VIETNAM Adsota 21 Mobile ad network models: Mobile Web ads In-app ads Search ads Video ads SMS/MMS ads Non-incentive ads Most popular non-incentive ad-networks Incentive ads Incentive reward platform Most popular incentive ad-networks iCoinKiemxu
- 22. Appota Inc. Vietnam Mobile Apps Report Q3 2015 Source: Slide STATE OF MOBILE ADS IN VIETNAM Device share of impressions 86,2% 13% 0,9% 84% 16% Smartphone Tablet Feature phone Ad impressions on mobile apps. Ad impressions on mobile websites. 22Inmobi
- 23. Appota Inc. Vietnam Mobile Apps Report Q3 2015 Source: Slide STATE OF MOBILE ADS IN VIETNAM Samsung maintains its lead as the top manufacturer 32% Of total impression 54,9% 30,7% 13,2% OS share of impressions 23Inmobi
- 24. Appota Inc. Vietnam Mobile Apps Report Q3 2015 Source: Slide STATE OF MOBILE ADS IN VIETNAM Top performing mobile apps ad-types by Click-through-rate Search ads Social ads Banner ads in apps Banner ads in websites Rich media- video ads 24Adsota
- 25. Appota Inc. Vietnam Mobile Apps Report Q3 2015 Source: Slide STATE OF MOBILE ADS IN VIETNAM Users love mobile ads that help them 25 57% Download mobile content 46% Find a good deal on something 44% Learn about a brand 33% Locate something nearby Vserv
- 26. Appota Inc. Vietnam Mobile Apps Report Q3 2015 Source: Slide Cost pr. click Most popular ad-types and average costs Cost pr. install 0,01 – 0,03 $ 0,3 – 0,4 $ 0,5 – 1 $ incentive Non- incentive 1 – 2 $ Cost pr. mile thousand of impressions 26Adsota STATE OF MOBILE ADS IN VIETNAM
- 27. Appota Inc. Vietnam Mobile Apps Report Q3 2015 Source: Slide Mobile video ads Trends in Vietnam Incentive reward platform There are millions of online video views on the smartphone everyday in Vietnam. Therefore increased demand and rapid adoption of mobile video-ad units. Mobile incentive reward platform boom in Vietnam with many names entering the market, each player providing approximately 5 - 20k installs a day. STATE OF MOBILE ADS IN VIETNAM 27
- 28. Appota Inc. Vietnam Mobile Apps Report Q3 2015 Source: Slide Trends in Vietnam Instagram advertising With about 700,000 active users in Vietnam, advertising on instagram bring more engagement but more expensive than other advertising platforms. STATE OF MOBILE ADS IN VIETNAM 28
- 29. Appota Inc. Vietnam Mobile Apps Report Q3 2015 Source: Slide Zing mp3 Tiếu Ngạo Giang Hồ NCT I am Naruto Đồ sát mobile Liên minh huyền thoại Hiệp Khách Vua bóng đá MobiTiviChinh Đồ Mobile TOP VIETNAMESE iOS APPS ON APPOTA PLATFORM Appota 29
- 30. Appota Inc. Vietnam Mobile Apps Report Q3 2015 Source: Slide TOP VIETNAMESE ANDROID APPS ON APPOTA PLATFORM Tiếu Ngạo Giang Hồ Zing Mp3 Đồ sát mobile Chinh Đồ Mobile NCT Hiệp Khách Liên minh huyền thoại MobiTivi UC Browser Tiếng Việt I am Naruto Appota 30
- 31. Appota Inc. Vietnam Mobile Apps Report Q3 2015 Source: Slide APPOTA NEWS Become a partner of Bluebird award This is the biggest competition for all indie mobile game developers. Launching boost top service for mobile apps A sevice that help advertisers promote rank their apps/games in a short period of time. 31 Top Free Apple Store Top Free Google Play
- 32. Appota Inc. Vietnam Mobile Apps Report Q3 2015 Source: Slide APPOTA NEWS 31 Launching Appdaily An incentive reward platform hits 100k installs in first launching week. 100,000+ Ải Mỹ Nhân installs/week 90,000+ Lịch Như Ý installs/week 40,000+ Quỷ kiếm 3D installs/week TOP 3 CAMPAIGNS
- 33. Appota Inc. Vietnam Mobile Apps Report Q3 2015 Source: Slide APPOTA NEWS Appota’s fanpage “Android Store Việt Nam” became the biggest VN tech community on Facebook. 31 1,134,462 Total fans New page likes/week 15,681 2,164,246 User engagement/week Avg reach/post 125,000
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