Location via proxy:   [ UP ]  
[Report a bug]   [Manage cookies]                
SlideShare a Scribd company logo

The Rise of the Happiness Brands

•Download as PPT, PDF•
•
Jane McGonigal
Jane McGonigal

1. The document discusses the rise of "happiness brands" and how quality of life and well-being will become the primary metrics for evaluating consumer brands by 2013. 2. It argues that positive psychology will increasingly influence interactive design and that communities will form around different visions of a meaningful life. 3. Brands will be defined by how much real happiness or well-being they generate, and companies will need to become "happiness engineers" to design interactive systems that generate happiness for consumers.

Related slideshows

Start-up of You, Visual Summary
Start-up of You, Visual SummaryStart-up of You, Visual Summary
Start-up of You, Visual Summary
 
Gonegosyo wtc-orig-mindsets of entreps-2010-ardy roberto
Gonegosyo wtc-orig-mindsets of entreps-2010-ardy robertoGonegosyo wtc-orig-mindsets of entreps-2010-ardy roberto
Gonegosyo wtc-orig-mindsets of entreps-2010-ardy roberto
 
50 Ways to Become More Professionally Excellent
50 Ways to Become More Professionally Excellent50 Ways to Become More Professionally Excellent
50 Ways to Become More Professionally Excellent
 
1 of 86
The Rise of the Happiness Brands JANE M C GONIGAL, PhD INSTITUTE FOR THE FUTURE
 
 
 
 
 
What humans crave: 1. satisfying work to do 2. the experience of being good at something 3. time spent with people we like 4. the chance to be a part of something bigger
The Quality of Life Index The Happy Planet Index “ Gross National Happiness” Subjective Life Satisfaction The Canadian Index of Well-Being World’s Most Livable Cities The Vanderford Riley Well Being Schedule The Authentic Happiness Inventory
 
A future forecast ( 2013 ): the rise of the happiness brands
Quality of life becomes the primary metric for evaluating ALL consumer brands, services, environments, and experiences.* *see TARA HUNT – “Happiness is your new business model”
Positive psychology is increasingly a principal, explicit influence on interactive design and development.
Communities form around different visions of a real life worth living .
A brand is defined by how great an increase in real happiness, or well-being it generates – because happiness is the new capital .
So: Are you in the happiness business? YES YOU ARE!!!
But how do we invent interactive systems that generate happiness? What we need to become next: happiness engineers .
 
 
Games work better. Better instructions Better feedback Better community Better emotions
What humans crave: 1. satisfying work to do 2. the experience of being good at something 3. time spent with people we like 4. the chance to be a part of something bigger
Multiplayer games are the ULTIMATE happiness engines .
Compared to games… Reality is broken.
 
“ We are witnessing what amounts to no less than a global mass exodus to virtual worlds and other online gaming environments.” – economist Edward Castranova
It’s a quality of life problem.
How can we bridge the happiness gap between games and reality?
 
 
 
 
 
 
 
Happiness in the 21 st C.= passionate participation with systems with care about. In other words, happiness = engagement
 
SATISFYING OUR DESIRE FOR ENGAGEMENT . * 100 million mental hours  WIKIPEDIA 5 days of World of Warcraft
Q: By 2013 , which brands will become the leading-edge of happiness engineering? A: Whoever best turns reality into a game , and consumers into players .
 
 
“ Alternate realities ” make gameplay as ubiquitous as language.
 
“ An alternate reality is another way of experiencing existence.” G. S. ELRICK, 1978
Q: How can brands engineer happiness for consumers? A: Create an alternate reality that engages consumers better than unbranded reality .
 
official partner
 
 
 
 
 
 
 
 
 
 
Q: How can alternate realities change consumer behavior? A: By turning real life choices about what to consume , where, and how, into an adventure .
World Without Oil *
 
 
 
 
 
 
Q: What technologies will drive alternate realities in the future? A: Let’s find out!
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
So what’s important?
Reality is broken. Games work better. REAL happiness is the new driver of consumer behavior.
The Rise of the Happiness Brands [email_address]

More Related Content

The Rise of the Happiness Brands

  • 1. The Rise of the Happiness Brands JANE M C GONIGAL, PhD INSTITUTE FOR THE FUTURE
  • 2.  
  • 3.  
  • 4.  
  • 5.  
  • 6.  
  • 7. What humans crave: 1. satisfying work to do 2. the experience of being good at something 3. time spent with people we like 4. the chance to be a part of something bigger
  • 8. The Quality of Life Index The Happy Planet Index “ Gross National Happiness” Subjective Life Satisfaction The Canadian Index of Well-Being World’s Most Livable Cities The Vanderford Riley Well Being Schedule The Authentic Happiness Inventory
  • 9.  
  • 10. A future forecast ( 2013 ): the rise of the happiness brands
  • 11. Quality of life becomes the primary metric for evaluating ALL consumer brands, services, environments, and experiences.* *see TARA HUNT – “Happiness is your new business model”
  • 12. Positive psychology is increasingly a principal, explicit influence on interactive design and development.
  • 13. Communities form around different visions of a real life worth living .
  • 14. A brand is defined by how great an increase in real happiness, or well-being it generates – because happiness is the new capital .
  • 15. So: Are you in the happiness business? YES YOU ARE!!!
  • 16. But how do we invent interactive systems that generate happiness? What we need to become next: happiness engineers .
  • 17.  
  • 18.  
  • 19. Games work better. Better instructions Better feedback Better community Better emotions
  • 20. What humans crave: 1. satisfying work to do 2. the experience of being good at something 3. time spent with people we like 4. the chance to be a part of something bigger
  • 21. Multiplayer games are the ULTIMATE happiness engines .
  • 22. Compared to games… Reality is broken.
  • 23.  
  • 24. “ We are witnessing what amounts to no less than a global mass exodus to virtual worlds and other online gaming environments.” – economist Edward Castranova
  • 25. It’s a quality of life problem.
  • 26. How can we bridge the happiness gap between games and reality?
  • 27.  
  • 28.  
  • 29.  
  • 30.  
  • 31.  
  • 32.  
  • 33.  
  • 34. Happiness in the 21 st C.= passionate participation with systems with care about. In other words, happiness = engagement
  • 35.  
  • 36. SATISFYING OUR DESIRE FOR ENGAGEMENT . * 100 million mental hours  WIKIPEDIA 5 days of World of Warcraft
  • 37. Q: By 2013 , which brands will become the leading-edge of happiness engineering? A: Whoever best turns reality into a game , and consumers into players .
  • 38.  
  • 39.  
  • 40. “ Alternate realities ” make gameplay as ubiquitous as language.
  • 41.  
  • 42. “ An alternate reality is another way of experiencing existence.” G. S. ELRICK, 1978
  • 43. Q: How can brands engineer happiness for consumers? A: Create an alternate reality that engages consumers better than unbranded reality .
  • 44.  
  • 46.  
  • 47.  
  • 48.  
  • 49.  
  • 50.  
  • 51.  
  • 52.  
  • 53.  
  • 54.  
  • 55.  
  • 56. Q: How can alternate realities change consumer behavior? A: By turning real life choices about what to consume , where, and how, into an adventure .
  • 58.  
  • 59.  
  • 60.  
  • 61.  
  • 62.  
  • 63.  
  • 64. Q: What technologies will drive alternate realities in the future? A: Let’s find out!
  • 65.  
  • 66.  
  • 67.  
  • 68.  
  • 69.  
  • 70.  
  • 71.  
  • 72.  
  • 73.  
  • 74.  
  • 75.  
  • 76.  
  • 77.  
  • 78.  
  • 79.  
  • 80.  
  • 81.  
  • 82.  
  • 83.  
  • 85. Reality is broken. Games work better. REAL happiness is the new driver of consumer behavior.
  • 86. The Rise of the Happiness Brands [email_address]

Editor's Notes

  1. How to harness the REAL power of games