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20121017 e challenges lisbon

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Arian Zwegers
Arian Zwegers

Presentation about platforms and FI-PPP for the eChallenges 2012 conference, Lisbon (Portugal), 17 October 2012

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Value Creation Potential of Applications, Services and Platforms – Friends, fools, family, and funding agencies Arian Zwegers European Commission Communication Networks, Content & Technology
The ICT world is changing Example of Apple 2009Q2 2012Q2 Unit share top smartphone platforms http://www.asymco.com/2012/08/21/the-interlopers/ http://www.asymco.com/2012/08/15/american-exceptionalism/
The ICT world is changing Example of Apple http://www.asymco.com/2012/08/21/the-interlopers/ http://www.asymco.com/2012/08/15/american-exceptionalism/
The ICT world is changing Sample of 50+ global ICT firms US: n = 27 Asia: n = 11 EU: n = 18 Net sales % change 2012Q2 vs 2007Q2 US: +48% Asia: +50% EU: -12% Source: European Commission
The ICT world is changing Tech wars? http://www.fastcompany.com/magazine/160/tech-wars-2012-amazon-apple-google-facebook
Platforms • Common base • Openish • Platform vs product – Essential function – Easy to build-upon – Difficult to substitute for
Platforms Network effects • 1-sided • 2-sided Partly taken from Pieter Ballon, IBBT
Platforms How to get started? Who will pay? Q2: Third party applications Q1: Platforms Q3: Users
FI-PPP Programme Architecture Call 1 Call 2 Call 3 CONCORD: Programme Facilitation & Support INFINITY: Capacity Building & Infrastructure FINEST Obj 1.9 Capacity Building INSTANT MOBILITY USE CASES SMARTAGRIFOOD Obj 1.8 Use Case Trials FINSENY Platform SAFECITY Platforms Up to 5 Trials Expansion of usage Use Cases OUTSMART FI-CONTENT Obj 1.8 Use Case Trials ENVIROFI Platform Technology Foundation FI-WARE components TF Extension and Usage 2010 2011 2012 2013 2014 2015 Phase 1 Phase 2 Phase 3
FI-PPP From platform components to platforms Use Case Trial FI-WARE GE GE FI-WARE Instance = platform GE GE GE GE GE assemble… Platform Products Third party platform GE = Generic Enabler Source: FI-WARE consortium
FI-PPP Call 3 Infrastructures Scenarios UC platforms Incubators Generic Enablers Infrastructure providers Regional Public sector policies Company Services and Entrepreneurial applications investment funds communities
Platforms How to support take-up?
European Commission Dave McClure, http://www.slideshare.net/dmc500hats/why-not-to-do-a-startup
Developer communities
And for the rest?
Just try? “Trying is the first step to failure” “Trying is the first step to success”
For more information Net Innovation http://ec.europa.eu/foi http://ec.europa.eu/information_society/activities/col lectiveawareness/index_en.htm Future Internet http://www.fi-ppp.eu/ @FI_PPP This presentation http://www.slideshare.net/azwegers E-mail Arian.Zwegers@ec.europa.eu
Image credits • Slide 1, Vasco da Gama Bridge, by Guillermo Fdez, http://www.photos4travel.com/lisbon_portugal/Vasco-da- Gama-Bridge_lisbon.jpg • Slide 2-3, Steve Jobs with apple in hand, Financial Times • Slide 3, three apples, http://salmagundi2.blogspot.be/2012/04/3-big-apples.html • Slide 6, Easter Island ahu, Arian Zwegers • Slide 7, 1-sided network effect, adapted from Wikipedia by Mike Bergman, http://www.mkbergman.com/837/the- law-of-linked-data/ • Slide 7, 2-sided network effect, Wikipedia, http://en.wikipedia.org/wiki/Two-sided_market • Slide 8, chicken and egg, by By Jim Crossley (CC BY-NC-SA 2.0), http://www.flickr.com/photos/raindog/2882361413/ • Slide 11, lady with EU flag, David Parkins published in The Economist • Slide 11, Bathing in money, http://www.thegreatilluminator.com/blog/?p=9832 • Slide 12, lift off, http://news.bbc.co.uk/2/hi/science/nature/8050157.stm • Slide 12, bull’s eye, http://blog.aicpa.org/2012/05/the-brand-you-your-bio.html • Slide 12, counting money, http://www.utilityweek.co.uk/news/news_story.asp?id=168799&title=Customers+comfortable+with+cross+subsi dies...but+don%27t+trust+firms • Slide 12, RIM developer contest, http://e27.sg/2012/09/11/rim-follows-through-with-us10k-developer- commitment-program/ • Slide 14, Campus Party, http://www.efectosocial.net/2011/04/14/costos-de-campus-party-2011-cpmx2011/ • Slide 15, Queen – I want to break free video, http://vimeo.com/32406817 • Slide 16, experiment, Flickr image by Lab Science Career (CC BY-NC-SA 2.0), http://www.flickr.com/photos/69303039@N05/6302665609

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20121017 e challenges lisbon

  • 1. Value Creation Potential of Applications, Services and Platforms – Friends, fools, family, and funding agencies Arian Zwegers European Commission Communication Networks, Content & Technology
  • 2. The ICT world is changing Example of Apple 2009Q2 2012Q2 Unit share top smartphone platforms http://www.asymco.com/2012/08/21/the-interlopers/ http://www.asymco.com/2012/08/15/american-exceptionalism/
  • 3. The ICT world is changing Example of Apple http://www.asymco.com/2012/08/21/the-interlopers/ http://www.asymco.com/2012/08/15/american-exceptionalism/
  • 4. The ICT world is changing Sample of 50+ global ICT firms US: n = 27 Asia: n = 11 EU: n = 18 Net sales % change 2012Q2 vs 2007Q2 US: +48% Asia: +50% EU: -12% Source: European Commission
  • 5. The ICT world is changing Tech wars? http://www.fastcompany.com/magazine/160/tech-wars-2012-amazon-apple-google-facebook
  • 6. Platforms • Common base • Openish • Platform vs product – Essential function – Easy to build-upon – Difficult to substitute for
  • 7. Platforms Network effects • 1-sided • 2-sided Partly taken from Pieter Ballon, IBBT
  • 8. Platforms How to get started? Who will pay? Q2: Third party applications Q1: Platforms Q3: Users
  • 9. FI-PPP Programme Architecture Call 1 Call 2 Call 3 CONCORD: Programme Facilitation & Support INFINITY: Capacity Building & Infrastructure FINEST Obj 1.9 Capacity Building INSTANT MOBILITY USE CASES SMARTAGRIFOOD Obj 1.8 Use Case Trials FINSENY Platform SAFECITY Platforms Up to 5 Trials Expansion of usage Use Cases OUTSMART FI-CONTENT Obj 1.8 Use Case Trials ENVIROFI Platform Technology Foundation FI-WARE components TF Extension and Usage 2010 2011 2012 2013 2014 2015 Phase 1 Phase 2 Phase 3
  • 10. FI-PPP From platform components to platforms Use Case Trial FI-WARE GE GE FI-WARE Instance = platform GE GE GE GE GE assemble… Platform Products Third party platform GE = Generic Enabler Source: FI-WARE consortium
  • 11. FI-PPP Call 3 Infrastructures Scenarios UC platforms Incubators Generic Enablers Infrastructure providers Regional Public sector policies Company Services and Entrepreneurial applications investment funds communities
  • 13. European Commission Dave McClure, http://www.slideshare.net/dmc500hats/why-not-to-do-a-startup
  • 15. And for the rest?
  • 16. Just try? “Trying is the first step to failure” “Trying is the first step to success”
  • 17. For more information Net Innovation http://ec.europa.eu/foi http://ec.europa.eu/information_society/activities/col lectiveawareness/index_en.htm Future Internet http://www.fi-ppp.eu/ @FI_PPP This presentation http://www.slideshare.net/azwegers E-mail Arian.Zwegers@ec.europa.eu
  • 18. Image credits • Slide 1, Vasco da Gama Bridge, by Guillermo Fdez, http://www.photos4travel.com/lisbon_portugal/Vasco-da- Gama-Bridge_lisbon.jpg • Slide 2-3, Steve Jobs with apple in hand, Financial Times • Slide 3, three apples, http://salmagundi2.blogspot.be/2012/04/3-big-apples.html • Slide 6, Easter Island ahu, Arian Zwegers • Slide 7, 1-sided network effect, adapted from Wikipedia by Mike Bergman, http://www.mkbergman.com/837/the- law-of-linked-data/ • Slide 7, 2-sided network effect, Wikipedia, http://en.wikipedia.org/wiki/Two-sided_market • Slide 8, chicken and egg, by By Jim Crossley (CC BY-NC-SA 2.0), http://www.flickr.com/photos/raindog/2882361413/ • Slide 11, lady with EU flag, David Parkins published in The Economist • Slide 11, Bathing in money, http://www.thegreatilluminator.com/blog/?p=9832 • Slide 12, lift off, http://news.bbc.co.uk/2/hi/science/nature/8050157.stm • Slide 12, bull’s eye, http://blog.aicpa.org/2012/05/the-brand-you-your-bio.html • Slide 12, counting money, http://www.utilityweek.co.uk/news/news_story.asp?id=168799&title=Customers+comfortable+with+cross+subsi dies...but+don%27t+trust+firms • Slide 12, RIM developer contest, http://e27.sg/2012/09/11/rim-follows-through-with-us10k-developer- commitment-program/ • Slide 14, Campus Party, http://www.efectosocial.net/2011/04/14/costos-de-campus-party-2011-cpmx2011/ • Slide 15, Queen – I want to break free video, http://vimeo.com/32406817 • Slide 16, experiment, Flickr image by Lab Science Career (CC BY-NC-SA 2.0), http://www.flickr.com/photos/69303039@N05/6302665609