Personal Information
Organization / Workplace
Egypt Egypt
Occupation
A 15+ years Senior Marketing Executive, Director at Mondelez International
Website
https://www.dropbox.com/s/tav6jzi5ubuxvfu/Bassem%20Abdul%20Ghani%20%28Updated%202014%29.pdf?dl=0About
Bassem currently holds the Marketing Director position, leading the chocolate category across Middle East & Africa at Mondelez International, where he joined the company back in October 2008. Before 2016, Bassem led the Innovation & Equity agenda for chocolate (local & regional brands) across Eastern Europe, Middle East & Africa. Earlier to that, he led the gum, candy and powdered beverages categories for Egypt, Palestine and Levant between 2008-2014.
Bassem is a 15+ year experienced marketing professional who has a proven track record of building brands, record high share progression and improving equity KPIs across different geographical regions & various categories. He is skilled ...