Personal Information
Organization / Workplace
Greater Seattle Area United States
Industry
Education
Website
www.buyerpersona.com
About
We are the authors of the 5 Rings of Buying Insight, the buyer persona framework that is the industry standard for B2B and B2C buyers of medium-to-high consideration products, services and solutions.
Our unique methodology allows marketers to understand how, when and why buyers make the choices they want to influence.. This differs dramatically from many approaches to buyer personas that simply describe the person.
Our services include buyer persona studies for clients who want to outsource this research, training for marketers who choose to conduct their own interviews, and hands-on workshops to ensure that our clients use their buyer personas to achieve effective messaging, content ...
Tags
buyer personas
buyer persona
content marketing
b2b marketing
adele revella
marketing strategy
messaging
market research
sales enablement
b2b marketing; marketing segments
roi
buyer research
buyer interviews
buyer persona institute
strategic marketing
marketing
insights
buyer
win/loss analysis
customer journey
buyer journey
product management
product marketing
buyer persona research
positioning
building buyer personas
surveys
buyer persona infographic
positioning and messaging
marketing roi
marketing research
example buyer persona
buyer insights
janet driscoll miller
lead generation
search mojo
david meerman scott
content strategy
maribeth ross
content
buyer centric
See more
Presentations
(7)Personal Information
Organization / Workplace
Greater Seattle Area United States
Industry
Education
Website
www.buyerpersona.com
About
We are the authors of the 5 Rings of Buying Insight, the buyer persona framework that is the industry standard for B2B and B2C buyers of medium-to-high consideration products, services and solutions.
Our unique methodology allows marketers to understand how, when and why buyers make the choices they want to influence.. This differs dramatically from many approaches to buyer personas that simply describe the person.
Our services include buyer persona studies for clients who want to outsource this research, training for marketers who choose to conduct their own interviews, and hands-on workshops to ensure that our clients use their buyer personas to achieve effective messaging, content ...
Tags
buyer personas
buyer persona
content marketing
b2b marketing
adele revella
marketing strategy
messaging
market research
sales enablement
b2b marketing; marketing segments
roi
buyer research
buyer interviews
buyer persona institute
strategic marketing
marketing
insights
buyer
win/loss analysis
customer journey
buyer journey
product management
product marketing
buyer persona research
positioning
building buyer personas
surveys
buyer persona infographic
positioning and messaging
marketing roi
marketing research
example buyer persona
buyer insights
janet driscoll miller
lead generation
search mojo
david meerman scott
content strategy
maribeth ross
content
buyer centric
See more