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Apps for Good - BANKZIT Pitch Presentation

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cardinalwisemanICT

The document proposes a mobile app called Bankzit to help teenagers aged 13-18 better manage their money. It would allow easy access to funds through a virtual account and help avoid wasteful spending of pocket money. The authors conducted a survey finding most respondents would find a finance app useful. While some bank apps exist, there are few options tailored for teenagers seeking to learn financial responsibility. Technical feasibility is high as the app could be developed within 3 months and would require basic budget and barcode scanning functionality. Marketing would involve using student ambassadors to relate to the target demographic.

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Bankzit By Katie & Francesca
Background Information • What is the background situation you are addressing? • Teenagers in particular lose their money quite easily so having a bank app will make it easier for them to withdraw money when needed and it will be easy to access for the person who is in need of the money.
Problem • They lose their money easily and having a virtual way of withdrawing money is so much easier than carrying money around.
Would you find a finance app useful? • We are looking to see if our target audience people from the age 13-18 would find a finance app helpful and if they could use daily.
Key insight statements • We asked if our target audience gets pocket money or just money in general we got some really good results. • We’ve experienced losing our money many times before and we know other people who have so it will benefit them.
Mini Elevator Pitch Our team is developing a mobile app called BANKZIT to help young people aged 13- 18 avoid wasting money by careless spending of pocket money. Our app will help manage money and help youngsters of today be more aware of financial wastage.
User Profiles • Majority of the people who answered our survey said that they would find a finance app useful.
Competitors or alternative solutions that already exist in the market • Banks apps are very limited and there are not many on the market. • So we feel that our app idea is very unique.
Flow of app ‘I’m always losing my money as a student and I never save up for what I want.’ Student.
Key wireframes
[Feasibility] [Data, content, technical] Data Feasibility • Personal Budget information. Technical Feasibility • It will need to have some sort of barcode to scan. So it needs technical. It can be developed in less than 3 months easily.
Marketing Strategy • Using normal school students can make the app idea more relatable to our target audience.

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Apps for Good - BANKZIT Pitch Presentation

  • 2. Background Information • What is the background situation you are addressing? • Teenagers in particular lose their money quite easily so having a bank app will make it easier for them to withdraw money when needed and it will be easy to access for the person who is in need of the money.
  • 3. Problem • They lose their money easily and having a virtual way of withdrawing money is so much easier than carrying money around.
  • 4. Would you find a finance app useful? • We are looking to see if our target audience people from the age 13-18 would find a finance app helpful and if they could use daily.
  • 5. Key insight statements • We asked if our target audience gets pocket money or just money in general we got some really good results. • We’ve experienced losing our money many times before and we know other people who have so it will benefit them.
  • 6. Mini Elevator Pitch Our team is developing a mobile app called BANKZIT to help young people aged 13- 18 avoid wasting money by careless spending of pocket money. Our app will help manage money and help youngsters of today be more aware of financial wastage.
  • 7. User Profiles • Majority of the people who answered our survey said that they would find a finance app useful.
  • 8. Competitors or alternative solutions that already exist in the market • Banks apps are very limited and there are not many on the market. • So we feel that our app idea is very unique.
  • 9. Flow of app ‘I’m always losing my money as a student and I never save up for what I want.’ Student.
  • 11. [Feasibility] [Data, content, technical] Data Feasibility • Personal Budget information. Technical Feasibility • It will need to have some sort of barcode to scan. So it needs technical. It can be developed in less than 3 months easily.
  • 12. Marketing Strategy • Using normal school students can make the app idea more relatable to our target audience.