Social Media for Thought Leadership
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How social media can be used for thought leadership. Outline of a presentation delivered at PR conferences in Singapore and Hong Kong
Social Media for Thought Leadership
- 1. SOCIAL MEDIA FOR THOUGHT LEADERSHIP SINGAPORE | July 2013Charlie Pownall | CPC & Associates CPC&
- 2. ‘business jargon for an entity that is recognized by peers for having innovative ideas’ Wikipedia CPC& Thought huh?
- 3. • To build credibility • To strengthen authority • To change opinion • To deepen relationships • To generate leads © 2015 CPC & Associates Ltd. All rights reserved 3 CPC& Thought leadership goals
- 4. CPC&
- 5. CPC&
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- 8. Focus Insight Value Uniqueness Authenticity Commitment © 2015 CPC & Associates Ltd. All rights reserved 8 CPC& Thought leadership essentials
- 9. Understanding Relationships Innovation Leads © 2015 CPC & Associates Ltd. All rights reserved 9 CPC& Social media opportunities
- 10. 10 thought leadership principles for social media CPC&
- 13. #3Timely CPC& 13
- 20. #10Open CPC& 20
- 21. 1. Compelling 2. Resonant 3. Timely 4. Accessible 5. Visible 6. Bite-sized 7. Distributed 8. Attributable 9. Participatory 10. Open © 2015 CPC & Associates Ltd. All rights reserved 21 CPC& Recap: 10 principles
- 22. QUESTIONS? COMMENTS? CPC& © 2015 CPC & Associates Ltd. All rights reserved 22
- 23. 23charliepownall.com© 2015 CPC & Associates Ltd. All rights reserved THANK YOU. @cpownall +44 20 3856 3599 cp@charliepownall charliepownall.com
Editor's Notes
- - Understanding through listening - Relationships through conversations - Innovation through collaboration - Leads through recommendation
- http://www.virgin.com/richard-branson/making-sustainable-fuel-a-commercial-reality