FullSIX Agency Presentation (Summer 2010)
•
2 likes•621 views
FullSIX is a global marketing agency with 800+ employees across 8 countries. It offers full-service marketing solutions including strategic planning, media planning, creative services, and measurement and reporting. FullSIX prides itself on its entrepreneurial spirit, proprietary consumer research, and delivering creative excellence and cutting-edge solutions for its clients.
Report
Share
FullSIX Agency Presentation (Summer 2010)
- 1. FullSIX is an alternative full-services marketing agency with digital DNA We love creativity & ROI
- 2. Our group offers all the benefits of a global network 800+ people in 8 countries With the entrepreneurial spirit of a small shop New York Paris Shanghai London Munich Madrid Lisbon Milan
- 3. We listen Trends: Proprietary think tank Consumer: Proprietary research group Client expertise: Workshop We challenge Strategic Planning Media Planning and Buying Measurement and Reporting We deliver Creative Excellence Accounting Dedication Cutting edge Engineering
- 4. Brand strategy Reputation (doing) is the new branding (saying) If you ʻdo vs sayʼ you are twice as likely to deliver sustained success and four times less likely to require price discounting
- 5. Synchronized media Interacting is the new watching Media should be orchestrated to create interaction regardless of device
- 6. Social marketing# Starting a conversation and building your audience leads to sustainable communication Blasting Campaigns Earning Relationships
- 7. ME-commerce My style, my habits, my values, my friends… The ultimate shopping experience is the one built for me
- 8. Mobile Bite sized content By 2013 your brand will mostly be reached by mobile device
- 9. Performance based campaigns It's alright to be all wrong We believe in cross-media performance measurement and real-time creative optimization
- 10. New opportunities Digital Life = Real Life Don't only parallelize, integrate your strategies.
- 11. Earned media New experiences are their social currency! Turn your brand values in brand added values, not advertising message.
- 12. Attention marketing Overwhelming opportunities In a world of too many options and too little time, the obvious choice is to ignore the ordinary…