This document provides a guide for starting a social startup. It outlines the core components of an idea, strategy, team, funding, and sustainability. For each component, it lists reality check questions to evaluate the strength and viability of the idea, strategy, team's experience and motivation, funding sources and changes over time, and sustainability after initial funding ends through strategic alliances or ongoing need for the service. The document also briefly outlines roles of the internet like interactivity, crowdsourcing, crowdfunding, and data visualization that can support a social startup.
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Innovation Lab startup cookbook
1. SOCIAL STARTUP COOKBOOK
Innovation Lab: startup cookbook guide
Denis Gursky
Innovation Advisor for Europe and Eurasia
dgurskyy@internews.org
2. CORE COMPONENTS
Idea
Strategy Team
Super
Startup
Funding Sustainability
3. IT ALL STARTS FROM THE IDEA
Idea: Reality Check
• How the idea was born?
• Is it a copycat? Any similar projects abroad?
• Any research about this topic?
• Why it will work?
• How can be this idea developed with the
help of satellite projects?
• How scalable this idea is?
4. STRATEGY MEANS SUCCESS
Strategy: Reality Check
• How will the development process look like?
Timelines?
• Who will do this?
• How will the launch look like?
• What about marketing strategy?
• Risks
• Partners? What do they provide?
• KPI & ROI of the project
5. EXPENSIVE TEAM
The Team: Reality Check
• Past experiences
• Functional duties
• Motivation
6. SUSTAINABILITY = GUARANTEES
Sustainability: Reality Check
• Why deadlines won’t be broken?
• Funding after the funding
• Strategic alliances?
• Crowd funding?
• Why the service will be needed after
the financing is over?
7. HOW DO YOU SEE FUDNING
Funding: Reality Check
• Who funds it?
• Is this project adopted to macro
changes?
• How does the funding scheme changes
in time?
8. ROLES OF INTERNET
• Interactivity
• Crowdsourcing
• Crowdfunding
• Visualization of data
• Confidential
• Social media
• Internet marketing
9. Idea
Strategy Team
Super
Startup
Funding Sustainability