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SOCIAL STARTUP COOKBOOK
    Innovation Lab: startup cookbook guide




                                                                         Denis Gursky
                                             Innovation Advisor for Europe and Eurasia
                                                              dgurskyy@internews.org
CORE COMPONENTS
                   Idea



Strategy                              Team
                  Super
                 Startup




       Funding             Sustainability
IT ALL STARTS FROM THE IDEA
          Idea: Reality Check
•   How the idea was born?

•   Is it a copycat? Any similar projects abroad?

•   Any research about this topic?

•   Why it will work?

•   How can be this idea developed with the
    help of satellite projects?

•   How scalable this idea is?
STRATEGY MEANS SUCCESS
        Strategy: Reality Check
•   How will the development process look like?
    Timelines?

•   Who will do this?

•   How will the launch look like?

•   What about marketing strategy?

•   Risks

•   Partners? What do they provide?

•   KPI & ROI of the project
EXPENSIVE TEAM
      The Team: Reality Check



•   Past experiences

•   Functional duties

•   Motivation
SUSTAINABILITY = GUARANTEES
    Sustainability: Reality Check

•   Why deadlines won’t be broken?

•   Funding after the funding

•   Strategic alliances?

•   Crowd funding?

•   Why the service will be needed after
    the financing is over?
HOW DO YOU SEE FUDNING
        Funding: Reality Check


•   Who funds it?

•   Is this project adopted to macro
    changes?

•   How does the funding scheme changes
    in time?
ROLES OF INTERNET

•   Interactivity

•   Crowdsourcing

•   Crowdfunding

•   Visualization of data

•   Confidential

•   Social media

•   Internet marketing
Idea


Strategy                    Team
              Super
             Startup



   Funding             Sustainability
Facilitators              Judges

               48 HOURS

More Related Content

Innovation Lab startup cookbook

  • 1. SOCIAL STARTUP COOKBOOK Innovation Lab: startup cookbook guide Denis Gursky Innovation Advisor for Europe and Eurasia dgurskyy@internews.org
  • 2. CORE COMPONENTS Idea Strategy Team Super Startup Funding Sustainability
  • 3. IT ALL STARTS FROM THE IDEA Idea: Reality Check • How the idea was born? • Is it a copycat? Any similar projects abroad? • Any research about this topic? • Why it will work? • How can be this idea developed with the help of satellite projects? • How scalable this idea is?
  • 4. STRATEGY MEANS SUCCESS Strategy: Reality Check • How will the development process look like? Timelines? • Who will do this? • How will the launch look like? • What about marketing strategy? • Risks • Partners? What do they provide? • KPI & ROI of the project
  • 5. EXPENSIVE TEAM The Team: Reality Check • Past experiences • Functional duties • Motivation
  • 6. SUSTAINABILITY = GUARANTEES Sustainability: Reality Check • Why deadlines won’t be broken? • Funding after the funding • Strategic alliances? • Crowd funding? • Why the service will be needed after the financing is over?
  • 7. HOW DO YOU SEE FUDNING Funding: Reality Check • Who funds it? • Is this project adopted to macro changes? • How does the funding scheme changes in time?
  • 8. ROLES OF INTERNET • Interactivity • Crowdsourcing • Crowdfunding • Visualization of data • Confidential • Social media • Internet marketing
  • 9. Idea Strategy Team Super Startup Funding Sustainability
  • 10. Facilitators Judges 48 HOURS