Search Engine Optimization, Organic & Paid Search

Introduction To
Search Engine Optimization

CONTENTS
 Define Search Engine
 Search Engine Optimization
 On Page Optimization
 Off Page Optimization
 Organic Search
 Paid Search
 SEO Recall
 Why SEO?
 Who are all using SEO
 Social Shares
 Connect

 A Search Engine is a software system that is designed to
search for information on the WWW
 A Search Engine is really a general class of programs, however,
the term is often used to specifically describe systems like
Google, Bing and Yahoo! Search that enable users to search
for documents on the World Wide Web.

 SEO is a short form of Search Engine Optimization
 SEO means to improve your visibility of a web page or
website or to increase your business via Search Engine’s
 It splits up into two types On Page Optimization & Off Page
Optimization
 Two major searches available in Search Engine’s like Organic &
Paid

On Page Optimization
 On Page Optimization refers to using specific terms in a webpage to
achieve higher Search Engine Rankings. The terms could be updated
on the visible parts of the page (what the viewer normally sees) or in
the code that creates the page (what the viewer does not see). All
Optimization is completed directly in the HTML file or page or “on
page”.

On Page Optimization Techniques
 Title Tag Optimization ( 65 to 70 Chars )
 Meta Description ( 150 to 160 Chars )
 Meta Keywords ( 200 to 250 Chars )
 Robots.txt
 Sitemap.xml Creation
 <h2>,<h3>, <h4>, <h5>, <h6>
 <img alt=”keyword” />
 <b>, <strong>, <i>

Off Page Optimization
 Off Page Optimization refers to web site optimization
techniques, implementations that help improve webpage search
engine ranking, and that are not implemented directly on the
pages or HTML file. Because some websites abused on page
optimization, off page optimization carries more weight.

Off Page Optimization Techniques
 Directory Submission
 Social Bookmarking
 Article Submission
 Press Release Submission
 Classified Submission
 Blog Posting
 Guest Posting
 Commenting

Organic Search
 Organic search results are listings on search engine results
pages that appear because of their relevance to the search
terms, as opposed to their being advertisements. In
contrast, non-organic search results may include pay per click
advertising.

Paid Search
 Paid Search: In contrast, non-organic search results may
include pay per click advertising.

Search Engine Optimization, Organic & Paid Search

• Brand Awareness
• Targeted Traffic
• Long Term Cost Benefit
• Brand Credibility
• Competitors
Reason

• 70% of clicks for a particular search on are organic
• 70-80% of searchers are ignoring the paid ads
• 75% of users never click past the first page of results
• 18% of organic clicks go to the #1 position, 10% of organic clicks go
to the #2 position, and 7% of organic clicks go to the #3 position.
• 79% of search engine users say they always/frequently click on
the natural search results
So, Why Use SEO

How Important is being on the 1st page of results

• Basically If You’re ranked #1, you get 42% of
the clicks
• #1 gets 4 times more clicks than #2!!

Industry Using SEO
 Software
 Information Technology
 Ecommerce & Deals
 Healthcare
 Travel
 Pharmaceutical
 Real Estate
 Social Networking

Social Media is the new player
 Shares
 Likes
 Comments
 Followers
 RTs/Mentions
 Links

Connect
SOFTLETS
NO: 7, 3rd Kamarajar Street
Chinnachokikulam, Madurai – 625002
India
Call: +(91)-(452)- 4362339
info@gemitservices.com

Search Engine Optimization, Organic & Paid Search

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