DFA Social Media Class at AgConnect 2013
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This document provides an introduction to social media and getting started with a social media presence. It discusses defining who you are and your brand, establishing a blog and website as a central hub, and using platforms like Facebook, Twitter, YouTube, and third-party apps. It emphasizes listening first before posting, having a personality, and building trust. The goal is to tell your story and expand your reach through an online presence while driving traffic back to your own website and content.
DFA Social Media Class at AgConnect 2013
- 1. SOCIAL MEDIA 101 Getting Started Jan 2013
- 2. 2 Don Schindler • Grew up on family farm in southeast Missouri • Submariner • Mizzou / ND grad • been working the internets since 1999
- 3. SOCIAL MEDIA Click to edit Master SUCKS! title style Click to edit Master text styles
- 4. Kids adopted it Ipsum lorem dolor sit amet first.
- 5. 5 It’s not easy. http://www.flickr.com/photos/twon/2291999837/sizes/o/in/photostream/
- 6. Real-Time Forever • Face-to-Face, instant message, and cell phone are real time Real-Time Forever communications but they are also fleeting. • Social Media is real-time communications that can be permanent and spread virally. • Should that scare you? Scares me. • But that doesn’t mean you shouldn’t use it.
- 7. YOUR AUDIENCE HAS AN AUDIENCE AND THEIR AUDIENCE TRUSTS THEM OVER YOU. HOW MANY PEOPLE KNOW THAT HE REALLY DISLIKES BEING HERE?
- 8. 8 HOW TO GET STARTED First things first
- 9. Who R U? • To (target audience), (your name) is the (blank provider/service) of (blank) delivered through (blank). • To the dairy industry, Don Schindler is a thought leader and producer of creative marketing and communications solutions delivered through digital technologies.
- 10. Brand Statement • What are you known for? • What do you want to be known for? • How will this benefit my farm?
- 12. 12 What does your digital presence look like?
- 13. KNOWLEDGE BLOG - OUT OF MY HANDS • KNOWLEDGE • SPEAKER -OUT OF MY MOUTH
- 14. Click to edit Master title style Click to edit Master text styles
- 15. Click to edit Master Who do you know and how well? title style Click to edit Master text styles
- 16. Twitter Handshake? Click to edit Master title style Click to edit Master text styles
- 17. Click to edit Master <A HREF=“DON KNOWS” TARGET=“_BLANK”>DON KNOWS HOW TO TALK THE TALK”</A> title style Click to edit Master text styles
- 18. 18 Your Website/Blog is Your Planet
- 19. 19 Lead everything back to your website Email Assoc. Search Websites Google Linkedin Adwords Twitter Youtube Facebook Blog / Photo Website Sites
- 20. 20 Why blogs? • Search Engines love blogs • Easy to set up • Add photos, videos, text • Comments/Feedback • Easy to share • Easy to be mobile • Reveal your personality
- 21. 21 Onscreen workshop • How to set up a blog • How to post • How to do a page
- 22. 22
- 23. 23 Facebook Profile • This is you. • Stick to what you want to be but be true to self. • Post, share, like • Videos and photos get the most “shares” and “likes” (engagement) • Text reaches farther • More content you produce, the more chances you have to be noticed. • Facebook is biased against newcomers.
- 24. 24 Facebook Page • Page is an entity like your farm or company. • Contains relevant information • Post videos, photos and links • Gets “likes” instead of friends • Tough to be noticed right now • Search will change this
- 25. 25
- 26. 26 Onscreen workshop • How to post • How to create a page • How to use lists
- 27. 27
- 28. 28 Twitter Power • Pros • Cons • Power of instant • Lots of noise (need conversations filters) • Spread the word quickly • Lots of spam (careful of (depending on your bad stuff) following) • Lots of robots (machines • Follow experts in many that are collecting fields people) • You can follow and • Relationships are weak possibly speak with • At the mercy of Twitter people that wouldn’t changes normally be in your circle of influence
- 30. 30 Third Party Apps • Hootsuite • Tweetdeck • Tweetbot • Twitter Mobile App
- 31. 31 Twitter Workshop • How to post • How to change background • How to use lists • How to search
- 32. 32
- 33. 33 YouTube • 2nd largest search engine • More than 4 billion views per day • 72 hours of video uploaded every minute • Most younger audiences prefer to TV • Comments available • You can edit, annotate and drive traffic to other videos • Remember to drive back to website
- 34. 34 YouTube Workshop • How to make a channel • How to upload a video • Keywords matter • How to spread the word
- 35. 35 Secrets to Social Media • Listen first • Comment positively (negative comments reflect on you not the other person) • Share other’s information • Help others • Celebrate with others • Have a personality – be entertaining • It’s all about building trust – honest, integrity, helpful
- 36. 36
- 37. 37 Don Schindler • don.schindler@rosedmi.com • donschindler.com • @donschindler • Facebook.com/donschindler • 574-387-1688
- 38. Telling Our Story: Social Media Kristi Dale Director, Media Relations and Public Affairs
- 39. If we don’t listen and act, someone else is going to tell our story.
- 40. Our approach is twofold: • Expand DFA’s presence • Give members a voice
- 41. Developing DFA Channels • Expanded DFA’s presence – Facebook, Twitter, YouTube – Multiple accounts for diverse audiences • Emphasis on content – Rule of “three’s” – Personal, approachable • Also changed approach for our farmer-owned brands
- 42. Engaging Members • Empower farmers – Tell their own stories – Put a personal face on the industry – Lend credibility • Make connections outside of ag • Educate and inform
- 43. Engaging Members • Resource manual – Overview of channels, tips – When to respond – Security issues • Delicious account – Online information hub that saves time – Answers “where do I begin?”
- 44. Questions?