Wine 2.0 The Social Production Revolution Crushpad Overview
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The document discusses the company Crushpad and its vision for a "Wine 2.0" model that democratizes the wine industry. Crushpad pioneered a custom wine model allowing over 5,000 customers to produce their own small-lot wines. It aims to create an online ecosystem that opens the boutique wine experience to everyone by building community, education, affordability and scalability through its Crushnet platform. This "Wine 2.0" model may provide the first viable direct-to-consumer online sales channel for the industry.
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Wine 2.0 The Social Production Revolution Crushpad Overview
- 1. Wine 2.0 The Social Production Revolution www.crushpadwine.com
- 2. Crushpad Background • Founded in 2004 • Pioneered high-end, small lot custom wine model • 5000+ customers in 35 states, 6 countries • 150 commercial wine brands launched • Operates crushnet.com
- 3. Democratizing The Wine Industry
- 4. Wine Industry Today Industrial economy model • Limitations to consumer – No experiences, customization or community – Prices doubled by inefficient channel – Direct to consumer shipping: no material impact
- 5. Wine 2.0 • Consumer-centric • Experiential • Transparent • Educational • Affordable • Viral • Scalable
- 6. Crushpad Ecosystem CRUSHNET Requirements Marketing and Capital and Sales Web 2.0 CRUSHPAD COMMERCE CRUSHPAD Long Tail Mass Economics Customization Unique Wines
- 7. The Future • Online channel for boutique wines • Opens experience model to everyone • Built on five key principles – Story – Experience – Value – Scarcity – Trust • First viable online DTC model? • Preview release in Q409
- 8. Wine 2.0 The Social Production Revolution www.crushpadwine.com